Overview

Curated.com connects consumers with industry experts for personalized product recommendations in niche markets like golfing, outdoor cooking, and hiking. Customers can interact directly with 'Real Experts' who provide unbiased advice based on their extensive experience, ensuring tailored recommendations. Unlike traditional e-commerce platforms, Curated.com emphasizes a consultative approach without commission-based incentives for experts. The goal is to offer a high-quality, personalized shopping experience that stands out from other online retailers.

Simplify's Take

What believers are saying

• Growing demand for personalized shopping boosts Curated's market potential.
• Remote work trend expands Curated's expert pool globally.
• Outdoor recreation market growth offers expanding opportunities for Curated's verticals.

What critics are saying

• AI-driven platforms pose competition with similar services without human experts.
• Scaling expert community may challenge quality and personalization.
• Niche market focus risks vulnerability to seasonal and economic changes.

What makes Curated unique

• Curated offers personalized shopping with real experts, unlike algorithm-driven platforms.
• Experts provide unbiased advice, not working on commission, ensuring customer-focused recommendations.
• Curated combines e-commerce with consulting, creating a unique hybrid shopping experience.

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Funding

Total Funding

$137.6M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:

Greylock Partners

Notable Investors:

Greylock Partners

$75,000,000

Series C

Nov 2021

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$75M

$100M

View all funding stages