Overview

Curated creates an online marketplace that connects consumers with Real Experts who provide personalized product recommendations in niche areas like golf, outdoor cooking, and hiking. Customers interact directly with experts who have firsthand experience, and the advice is unbiased because experts do not work on commission. The platform’s experts guide shoppers and help select products, and Curated earns revenue from the sale of items recommended by these experts. Unlike algorithm-driven retailers, Curated relies on human expertise and consultative selling to tailor recommendations to each customer’s needs. The company’s goal is to offer a high-quality, personalized shopping experience by pairing customers with passionate professionals who know their products well.