Custom Ink

Custom Ink

Web-based design tool for custom apparel.

Overview

Custom Ink runs an online platform for designing and ordering customized apparel and promotional products. Its web tool lets customers upload logos or choose fonts and artwork, then order from a catalog of items, with production methods like screen printing, digital printing, and embroidery to fulfill orders, including group orders and fundraising campaigns. The company expanded by acquiring Swag.com and Printfection to launch Swag Space, an end-to-end swag management platform for distributors that handles e-commerce, design support, production, and distribution. Its goal is to simplify creating, funding, and distributing customized merchandise at scale for small groups to large enterprises.

About Custom Ink

Simplify's Rating
Why Custom Ink is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Enterprise Software

Design

Consumer Goods

Company Size

1,001-5,000

Company Stage

Late Stage VC

Total Funding

$40.6M

Headquarters

Merrifield, Virginia

Founded

2000

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Simplify's Take

What believers are saying

  • Kornit Digital partnership enables on-demand printing, cutting inventory costs.
  • David Doctorow's CEO appointment brings Realtor.com e-commerce scaling expertise.
  • New CRO Ryan Massimo drives sales strategy post-2024 leadership restructuring.

What critics are saying

  • Kornit Digital dependency causes production failures if supply disrupts in 2026.
  • Four C-suite changes since 2024 trigger strategy misalignment and talent loss.
  • Vistaprint and Printful displace Custom Ink with faster in-house production.

What makes Custom Ink unique

  • Swag Space integrates e-commerce, design, production for enterprise swag distributors.
  • Acquired Printfection and Swag.com to launch end-to-end swag management platform.
  • User-friendly design tool supports group orders and fundraising campaigns seamlessly.

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Funding

Total Funding

$40.6M

Above

Industry Average

Funded Over

2 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Mental Health Support

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Sabbatical Leave

Paid Holidays

Flexible Work Hours

Hybrid Work Options

Remote Work Options

Paid Time Off

Family Planning Benefits

Fertility Treatment Support

Parental Leave

Adoption Assistance

Pet Insurance

Caregiver Leave

Life & AD&D insurance

Telephone/Internet Stipend

Phone/Internet Stipend

Home Office Stipend

Professional Development Budget

Conference Attendance Budget

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
ASI
May 22nd, 2025
Custom Ink Announces Trio of Leadership Appointments

- Leadership Expansion: Counselor Top 40 distributor Custom Ink (asi/173232) has named Phil Auerbach as chief marketing officer, Justin Swietlik as chief financial officer and Kane Posner as senior vice president of strategy - all reporting directly to CEO David Doctorow.

ASI
Mar 6th, 2025
Custom Ink Names Ryan Massimo Chief Revenue Officer

- New CRO: Counselor Top 40 distributor Custom Ink (asi/173232) has appointed Ryan Massimo chief revenue officer to drive sales strategy and execution.

World Coffee Portal
Jan 14th, 2025
Farmer Bros appoints Brian Miller as Vice President of Sales

Farmer Bros appoints Brian Miller as Vice President of Sales.

ASI
Jan 13th, 2025
Custom Ink Hires New C-Suiter & Promotes Executive To Lead New Division

- New C-Suiter: Counselor Top 40 distributor Custom Ink (asi/173232) has hired Arthur Chapin as chief product, design and technology officer to lead centralized initiatives.

ASI
Sep 11th, 2024
Custom Ink Shifts Toward Digital Production, Partnering With Kornit Digital

In July of 2024, Custom Ink named former Realtor.com CEO David Doctorow as CEO with co-founder, former CEO and Counselor Power 50 member Marc Katz continuing on as chairman of the board.

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