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Overview
Custom Ink runs an online platform for designing and ordering customized apparel and promotional products. Its web tool lets customers upload logos or choose fonts and artwork, then order from a catalog of items, with production methods like screen printing, digital printing, and embroidery to fulfill orders, including group orders and fundraising campaigns. The company expanded by acquiring Swag.com and Printfection to launch Swag Space, an end-to-end swag management platform for distributors that handles e-commerce, design support, production, and distribution. Its goal is to simplify creating, funding, and distributing customized merchandise at scale for small groups to large enterprises.
About Custom Ink
Industries
Consumer Software
Enterprise Software
Design
Consumer Goods
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$40.6M
Headquarters
Merrifield, Virginia
Founded
2000
Simplify's Take
What believers are saying
- December 2023 Swag Space launch targets distributor and enterprise swag workflows.
- Shopify integration helps launch online company stores and manage inventory.
- 2025 leadership hires strengthen revenue, marketing, product, and strategy execution.
What critics are saying
- Custom apparel remains highly commoditized, pressuring pricing and margins.
- Shopify dependence exposes Swag Space to integration and policy changes.
- CEO turnover and restructuring can slow the digital-production transition.
What makes Custom Ink unique
- User-friendly Design Lab enables custom apparel without minimums.
- Expanded to 10,000+ branded merchandise products and hard goods.
- Swag Space combines e-commerce, design support, production, and distribution.
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Funding
Total Funding
$40.6M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Mental Health Support
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Sabbatical Leave
Paid Holidays
Flexible Work Hours
Hybrid Work Options
Remote Work Options
Paid Time Off
Family Planning Benefits
Fertility Treatment Support
Parental Leave
Adoption Assistance
Pet Insurance
Caregiver Leave
Life & AD&D insurance
Telephone/Internet Stipend
Phone/Internet Stipend
Home Office Stipend
Professional Development Budget
Conference Attendance Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%- Leadership Expansion: Counselor Top 40 distributor Custom Ink (asi/173232) has named Phil Auerbach as chief marketing officer, Justin Swietlik as chief financial officer and Kane Posner as senior vice president of strategy - all reporting directly to CEO David Doctorow.
- New CRO: Counselor Top 40 distributor Custom Ink (asi/173232) has appointed Ryan Massimo chief revenue officer to drive sales strategy and execution.
Farmer Bros appoints Brian Miller as Vice President of Sales.
- New C-Suiter: Counselor Top 40 distributor Custom Ink (asi/173232) has hired Arthur Chapin as chief product, design and technology officer to lead centralized initiatives.
In July of 2024, Custom Ink named former Realtor.com CEO David Doctorow as CEO with co-founder, former CEO and Counselor Power 50 member Marc Katz continuing on as chairman of the board.
There are no jobs for Custom Ink right now.
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About Custom Ink
Industries
Consumer Software
Enterprise Software
Design
Consumer Goods
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$40.6M
Headquarters
Merrifield, Virginia
Founded
2000
There are no jobs for Custom Ink right now.
Find jobs on Simplify and start your career today