COverview
Cvent provides a cloud-based set of tools for event management. It offers a SaaS platform with modules for event registration, venue sourcing, event marketing, and attendee engagement, helping clients automate planning, execution, and analysis of events. The platform also includes analytics and reporting to measure success and guide decisions. Revenue comes from annual subscriptions and transaction fees for venue bookings and other transactions, plus premium services like advanced analytics and dedicated support. Cvent differentiates itself by offering an end-to-end, integrated solution that covers planning, sourcing, marketing, and engagement for a diverse client base including corporate planners, hotels, venues, and agencies. The company’s goal is to help organizations run events more efficiently and cost-effectively while providing data-driven insights to improve outcomes.
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About Cvent
Industries
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
McLean, VA
Founded
1999
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Simplify's take
What believers are saying
- October 6, 2026 Center for Event Insights strengthens Cvent's category authority.
- July 2026 $1 billion investment signals aggressive product expansion through 2029.
- October 2026 AI launches shorten planner workflows, speeding adoption at enterprise accounts.
What critics are saying
- The ON24 and Goldcast integrations can distract engineering through 2027.
- Salesforce Agentforce, ChatGPT, and Claude integration invites platform disintermediation.
- If AI sourcing commoditizes, Cvent's marketplace fees face pressure from direct booking channels.
What makes Cvent unique
- Cvent owns event lifecycle workflows, from sourcing to registration to analytics.
- July 14, 2026 added 34 AI features and CventIQ across the platform.
- April 1, 2026 ON24 acquisition deepens Cvent's webinar and digital engagement stack.
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Funding
Total Funding
$504.5M
Above
Industry Average
Funded Over
8 Rounds
Benefits
- Hybrid Work Options
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
0%TEN Holdings Q3 2026 revenue jumps 18% as new Digital Experience Platform gains traction. SaasRise - Nov 7, 2026 TEN Holdings posted Q3 2026 revenue of $640,000, up 17.9% year-over-year, driven by the launch of its TEN Digital Experience Platform. The company also cut operating costs by $2.5 million, slashed liabilities by 74% and is pivoting to a subscription-based SaaS model. Why it matters. TEN Holdings' shift to a SaaS-driven model illustrates how legacy digital-engagement providers can unlock higher margins and more stable cash flows by converting project-based services into subscription contracts. For operators, the company's cost-reduction strategy - leveraging AI-enabled engineering tools and a disciplined capital-structure cleanup - demonstrates a playbook for improving net-retention while funding product development without dilutive financing. The launch of the TEN platform also raises the competitive stakes in the enterprise event-hosting space, where product-led growth, API extensibility and usage-based pricing are becoming decisive factors for winning large-scale contracts. Investors will watch TEN's ability to scale recurring revenue, retain enterprise customers beyond the initial implementation phase, and execute its acquisition strategy. Success could validate a broader trend of vertical SaaS consolidation, where niche platforms aggregate complementary capabilities to create end-to-end solutions that are harder for pure-play competitors to replicate. Key points. * Q3 2026 revenue rose 17.9% YoY to $640,000, driven by the TEN Digital Experience Platform launch. * Operating expenses fell after $2.5 million of cost reductions and $1.8 million of non-recurring write-offs. * Liabilities dropped 74% to $2.0 million; short-term related-party borrowings fell from $4.6 million to $0.1 million. * TEN platform supports up to 50,000 concurrent attendees, targeting enterprise webinar, virtual-event and continuing-education markets. * Management outlined a three-point focus: SaaS transition, platform investment, and strategic acquisitions. Analysis. TEN Holdings is executing a classic SaaS transformation playbook: productize a services-centric offering, tighten the cost base, and use the freed cash to accelerate go-to-market velocity. The company's modest $640,000 top line may look small, but the 18% growth rate is meaningful in a market where many pure-play SaaS firms are scaling at double-digit percentages on much larger bases. The real lever will be net-retention; if TEN can convert a sizable portion of its existing managed-services contracts into multi-year subscriptions, the incremental ARR will compound quickly, especially given the platform's high-capacity architecture. From a competitive standpoint, TEN is entering a crowded arena dominated by Zoom, Cisco Webex and Cvent. Its differentiator is a unified, self-service experience that bundles webinars, virtual events and learning management under one roof - a vertical SaaS approach that can lock in enterprise customers through deeper data integration. If TEN can open its API to third-party developers, it could create a network effect that raises switching costs and fuels expansion revenue. The upcoming acquisition strategy will be critical: bolt-on assets that add niche functionality (e.g., AI-driven content personalization) could accelerate the platform's feature set and broaden its addressable market. Finally, the balance-sheet cleanup is more than a financial footnote; it signals to investors that TEN can fund its SaaS roadmap without resorting to dilutive equity raises. The reduction in related-party debt also removes a potential governance risk that could have hampered future M&A activity. In sum, TEN's Q3 results lay a solid foundation for a scaling SaaS business, but the next 12 months will test whether the company can translate product launch momentum into sustainable, high-margin recurring revenue.
Business Travel Programs take on broader responsibilities even as 62% of travel managers say their teams are understaffed, new GBTA research finds. GBTA research in partnership with Cvent reveals how modern travel programs are structured and staffed, the growing convergence of travel and meetings and who is driving AI transformation. GBTA research of 270 travel managers finds 62% say their teams are understaffed even as travel programs take on risk, expense, payments and meetings responsibilities alongside AI transformation. ALEXANDRIA, Va. - Corporate travel teams are playing an increasingly cross-functional role inside their organizations even as nearly two-thirds (62%) of travel managers say their programs are understaffed, according to new research released today from the Global Business Travel Association (GBTA) in partnership with Cvent. The new study, "A View From the Inside: How Are Modern Travel Programs Structured, Staffed and Managed," provides a detailed look at how today's managed travel programs are organized, staffed and connected across organizations. The research includes areas such as risk, expense, payment and meetings and the growing integration of travel and meetings, as well as how artificial intelligence (AI) transformation is taking shape within these functions. The findings reveal an evolving corporate travel function whose responsibilities often extend well beyond managing trips. * Travel teams are highly involved in travel risk management (88%), selecting payment products and providers (66%) and expense management (63%), although they are considerably less likely to have primary ownership of those functions. * Travel and meetings are also becoming more connected: 39% of travel buyers say the two functions are more integrated than previously, compared with only 7% who say they are less integrated. At the same time, staffing remains lean. * Travel programs have an average of 4.9 full-time employees who spend at least 75% of their time on travel-related issues, while the median for programs is just three. * Nearly two-thirds (62%) of travel managers describe their programs as understaffed, rising to 68% among programs with $30 million or more in annual travel spend. Corporate travel management is becoming more connected and more strategic across organizations, even as teams remain remarkably lean. As travel managers take on broader responsibilities and navigate new areas, the question isn't simply if they have enough staff, but whether they have the right structure, skills and support to succeed. Companies need to ensure their travel teams are equipped for the expanding role they now have to play. Suzanne Neufang, CEO, GBTA Travel Programs are lean, centralized and primarily generalist. The research provides a new benchmark for what a modern managed travel program looks like from the inside: * Procurement is the most common home for travel programs, cited by 36% of respondents, followed by Finance/Accounting at 23% and Shared/Central Services at 16%. North American programs more likely than EMEA programs to sit within Finance/Accounting, while EMEA programs are more likely to be housed in Human Resources. * Global travel programs are overwhelmingly centralized to some degree. Among respondents at global or multinational companies, 44% describe their travel programs as fully centralized and another 43% as centralized with regional hubs or support. Only 11% characterize their program as decentralized or localized. * Most travel teams remain relatively small. However, staffing increases significantly with travel spend, from an average of 2.8 employees among programs spending less than $10 million annually to 7.6 among those spending $30 million or more. * Generalists remain the backbone of many programs. Forty-five percent of respondents say most staff within their program are generalists with diverse responsibilities, versus 20% who say most are specialists. Specialized positions such as full-time technology administrators (17%), hotel sourcing experts (13%) and technology strategists (10%) remain relatively uncommon. * Data skills are in demand. Asked which single competency they would most like to add or strengthen within their teams, 35% of travel managers selected data analysis/reporting as the top response. Travel and meetings are moving closer together. More than half of travel programs are involved in both meetings management (58%) and meetings sourcing (57%). Nearly one-quarter (23%) of organizations have gone further by fully consolidating travel and meetings management under the same team. Even when the functions remain separate, the research shows significant operational overlap. Fifty-five percent say their travel team sometimes manages hotel room blocks for meetings and events, while 48% sometimes negotiate meeting space or group room rates through their regular hotel request-for-proposal process. Importantly, buyers appear to want that convergence to continue. Eighty-two percent say their organizations would benefit at least a little from greater integration or collaboration between travel and meetings, including 64% who say they would benefit somewhat or greatly. Among respondents who see a benefit from greater integration, the most commonly cited advantages are consolidated travel and meetings data (76%) and greater savings and discounts (74%). AI transformation often starts within travel itself. The research also points to an emerging challenge for corporate travel: while AI is moving rapidly across organizations, responsibility for transforming the travel function is often falling to travel teams themselves. Travel teams are leaning in on AI, making real strides in improving process and even workflow. The opportunity now is to not only build the right tools but to incorporate the skills, governance, and collaboration that help AI deliver real value. Brian Sullivan, VP of Product Management, Cvent More than one-quarter (28%) of respondents say the travel team itself is driving AI transformation within its program, while another 21% say the travel team and another department are jointly driving transformation. Conversely, 27% say no one is currently driving AI transformation within the travel program. Only 13% say another team, such as IT or information security, is leading the effort. AI adoption itself is uneven. General-purpose AI tools such as Microsoft Copilot and ChatGPT are the most commonly used, while custom-built AI tools and Model Context Protocols remain much less widely adopted or understood. Governance is also still developing: 57% of respondents say their travel program falls under a company-wide AI governance policy, while 15% say it does not fall under an AI governance policy and 17% aren't sure. About the research. GBTA surveyed 270 travel managers across North America and Europe from September 22 through October 1, 2026. Percentages may not total 100% due to rounding. About GBTA. The Global Business Travel Association (GBTA) is the world's premier business travel and meetings trade organization serving stakeholders across six continents. GBTA and its 9,000+ members represent and advocate for the $1.57 trillion global business travel and meetings industry. GBTA and the GBTA Foundation deliver world-class education, events, research, advocacy, and media to a growing global network of more than 28,000 travel professionals and 125,000 active contacts. For more information, visit GBTA.org and GBTAFoundation.org. About cvent. Cvent is a leading meetings, events, and hospitality technology provider with 5,000+ employees and 24,000+ customers worldwide as of December 31, 2024. Founded in 1999, the company delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging, impactful experiences. Cvent is headquartered in Tysons, Virginia, just outside of Washington D.C., and has additional offices around the world to support its growing global customer base. The comprehensive Cvent event marketing and management platform offers software solutions to event organisers and marketers for online event registration, venue selection, event marketing and management, virtual and onsite solutions, and attendee engagement. Cvent's suite of products automates and simplifies the event management lifecycle and maximises the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent's supplier and venue solutions to win more group and corporate travel business through Cvent's sourcing platforms. Cvent solutions optimise the event management value chain and have enabled clients around the world to manage millions of meetings and events. For more information, please visit cvent.com/uk. Media contact. Debbie iannaci. GBTA Global Communications, PR & Research [email protected] +1 305 301 7057
Cvent CONNECT Europe 2026: AI, sourcing and its partnership. 2026-10-25 09:35:52 By George Popa, Director of Operations, CongressBookers I spent two days at Cvent CONNECT Europe 2026 at the InterContinental London - The O2 and came back with one clear takeaway: its industry is changing fast. AI is moving into sourcing and planning, attendee data is getting smarter, and more of the work between venues, agencies and clients is being automated. Much of it will be standard by next year. Some of it Congress Bookers already use at CongressBookers, because this autumn Congress Bookers started working with Cvent on hotel and venue sourcing. Here is what I saw in London, what Cvent has announced for the months ahead, and what its partnership means for the pharmaceutical companies and agencies Congress Bookers work with. Cvent CONNECT Europe 2026 at a glance. Cvent CONNECT Europe ran from 20 to 22 October 2026 in London. The first day was reserved for smaller sessions: an invite-only Partner Summit for agencies and partners, a leadership summit and hands-on training. The main conference followed on 21 and 22 October. The agenda was built around disruption and change, with sessions on AI, data, venue sourcing and the future of events. There were separate tracks for planners, marketers and hotels, a life sciences workshop, and product roadmap sessions on what Cvent plans to release next. I joined the Partner Summit on the first day and the main programme on the second. AI moves into sourcing and planning. AI came up in almost every session and conversation, and the focus was on day-to-day work: finding venues, answering RFPs, preparing reports. Cvent has been clear about its direction. At its US conference in July it announced more than 70 product updates, 34 of them new AI capabilities, backed by a planned multi-year investment of $1 billion in product development. Each one is live, in beta or due before the end of 2026. The changes most relevant to congress travel are: * Cvent Assistant. Planners describe what they need in plain language and the system turns it into actions, from setting up an event to recommending venues and pulling benchmarks. * Venue recommendations. A shortlist of hotels and venues from the Cvent Supplier Network, built from a written brief, with the reasons behind each suggestion. * RFP support. Reminders, follow-ups and help with proposals, for both planners and hotels. * Room block management. An overhaul of Passkey, Cvent's group housing tool, with improvements due through the end of 2026. For medical congresses, this matters most at the start of a project. When a major congress opens registration, the team that can shortlist suitable hotels near the venue within hours is in a stronger position than one working through emails for days. Connected data is the real work. One figure from research Cvent commissioned from Forrester Consulting stayed with me: only 36% of organisations fully capture and integrate data across all their events. An AI assistant is only as good as the information behind it. In pharma, data is also a compliance question. Clients need to show who travelled, where they stayed, what was spent and whether it met EFPIA and local codes. When requests, proposals and decisions sit in one place, that reporting is easier to prepare and easier to check. People still make the difference. Cvent has built its new brand promise around what it calls the Presence Premium: the growing value of meeting in person as AI-generated content fills every channel. The same Forrester study found that 70% of event professionals say live events matter more, not less. That matches what Congress Bookers see during congress season. Software can find and compare hotels. It cannot rearrange transfers for a delegation whose flight was cancelled the night before a symposium, or judge whether a property is right for a group of healthcare professionals. That part stays with its team. Its partnership with Cvent. This autumn CongressBookers signed an agreement with Cvent to use the Cvent Supplier Network and its sourcing tools across its teams. Implementation started in October with Cvent's implementation team. Congress Bookers is rolling it out across its regional desks, starting with team leaders and account managers, with training sessions running into November. Congress Bookers has already started sending hotel requests through the platform for upcoming congresses, and the first proposals are coming back. The aim is straightforward: faster answers for clients, proposals that are easy to compare, and a clear record of every request. Cvent does not replace the relationships Congress Bookers has built with hotels over many years. It adds reach. Congress Bookers will keep working directly with the hotels and partners Congress Bookers know, and use Cvent to widen the search and speed up the first round of proposals. What this means for its clients. For pharmaceutical companies and agencies planning congress delegations with Congress Bookers, the practical changes are: * Faster hotel and venue shortlists for congresses, internal meetings and advisory boards. * Proposals presented side by side, so rates and conditions are easier to compare. * A clear record of requests, proposals and decisions to support compliance reporting. * Competing clients kept separate when it comes to venue placement. * The same team, the same on-site support and the same point of contact. What comes next. Cvent plans to release the rest of its announced features by the end of 2026, including a knowledge base where organisations can upload their own procedures and approval rules to guide event set-up. Its next US conference, CONNECT 2027, will take place in Denver. On its side, Congress Bookers will complete the set-up and training in November and use the platform fully for the 2027 congress season. I will share what works, and what does not, once Congress Bookers has a few major congresses behind Congress Bookers. Thank you to the Cvent team for a well-run event and for their support with its implementation. Plenty to take back to the team, and plenty already in progress. Frequently asked questions. What is Cvent CONNECT Europe? Cvent CONNECT Europe is Cvent's annual European conference for event planners, marketers and hospitality professionals. It covers event technology, AI, venue sourcing and industry trends. When and where did Cvent CONNECT Europe 2026 take place? It took place from 20 to 22 October 2026 at the InterContinental London - The O2, with a pre-conference day on 20 October and the main conference on 21 and 22 October. What is the Cvent Supplier Network? The Cvent Supplier Network is Cvent's online marketplace where planners search for hotels and venues, send requests for proposals (RFPs) and compare the offers they receive. How does CongressBookers work with Cvent? Congress Bookers use the Cvent Supplier Network and its sourcing tools alongside its own hotel relationships to find, compare and secure accommodation and venues for medical congress delegations, internal pharma meetings and advisory boards. Planning delegations for the 2027 congress season? Tell Congress Bookers which congresses you are planning, your dates, the expected number of delegates and the support you need at [email protected], and Congress Bookers'll come back with hotel options and a clear proposal.
CventIQ earns five global awards for AI innovation. CventIQ(TM), the AI that powers Cvent's platform which is purpose-built for the events industry, has received five global awards recognizing its leadership in AI across marketing technology, events and travel and customer engagement. "We are honored and grateful to be recognized by five expert panels who evaluate some of the best work in our industry. Winning five awards across five disciplines is not a coincidence." said McNeel Keenan, senior vice-president, Product Management at Cvent. "It is validation that the impact CventIQ is delivering for our customers is real and measurable. That is deeply motivating. It pushes us to keep innovating, keep listening, and keep building the tools our customers need to achieve their goals." The awards include: MarTech Breakthrough Awards - Event Management Innovation Award: Cvent's win recognizes breakthrough innovation in the global marketing technology industry, with CventIQ leading the submission as an always-on, AI-powered marketing engine spanning intelligent planning, high-velocity content creation, personalized attendee journeys, and post-event insight generation. Event Technology Awards: AI Edition - Outstanding Contribution to AI in Events: Hailed as the industry's top honor for AI advancement in events, this award recognizes CventIQ as a platform-wide intelligence layer embedded across the full event lifecycle, with judges noting the entry operates "on a different level to most entries." Global Eventex Awards - Gold, Event Management Solution: Awarded by a prestigious global awards program spanning more than 100 countries, CventIQ was named Gold winner, validating it as the leading AI-powered event management solution for driving measurable outcomes across planning, personalization, and performance. TravelTech Breakthrough Awards - B2B Travel Provider of the Year: Cvent was recognized for the Cvent Transient Agentic Assistant, powered by CventIQ. This industry-first AI agent embedded directly into the corporate travel RFP and negotiation workflow helps buyers and hotel partners source and negotiate rates with greater speed and confidence. ACEF Global Customer Engagement Awards - Gold, Best Use of AI: CventIQ earned Gold for its ability to personalize the attendee journey, from AI-powered session recommendations and in-app assistants to Session Snapshots and post-event summaries, turning generic event experiences into individually tailored ones. These five recognitions arrive as Cvent acts on its commitment to invest more than $1 billion in technology, AI, and product innovation over the next three years, the largest in the company's history.
Cvent earns five global awards for AI innovation across marketing, events, and hospitality. Leading industry programs recognize CventIQ(TM) for delivering real AI outcomes across the full event lifecycle. TYSONS, Va. - [10, September 2026] - Cvent, a leading provider of event, marketing and hospitality technology solutions, announced today that it has earned five awards recognizing its leadership in AI across marketing technology, events and travel and customer engagement. Each recognition acknowledgesCventIQ(TM), the AI that powers Cvent's platform that is purpose-built for the events industry and grounded in the signals and workflows that make events perform. The wins across marketing, event management, and hospitality/travel reflect how far Cvent's platform strategy reaches, spanning every stage of the event lifecycle from initial planning through execution and post-event measurement and analytics. "We are honored and grateful to be recognized by five expert panels who evaluate some of the best work in our industry. Winning five awards across five disciplines is not a coincidence." said McNeel Keenan, Senior Vice President, Product Management at Cvent. It is validation that the impact CventIQ is delivering for its customers is real and measurable. That is deeply motivating. It pushes Cvent, Inc. to keep innovating, keep listening, and keep building the tools its customers need to achieve their goals." The awards include: * MarTech Breakthrough Awards - Event Management Innovation Award: Cvent's win recognizes breakthrough innovation in the global marketing technology industry, with CventIQ leading the submission as an always-on, AI-powered marketing engine spanning intelligent planning, high-velocity content creation, personalized attendee journeys, and post-event insight generation. * Event Technology Awards: AI Edition - Outstanding Contribution to AI in Events: Hailed as the industry's top honor for AI advancement in events, this award recognizes CventIQ as a platform-wide intelligence layer embedded across the full event lifecycle, with judges noting the entry operates "on a different level to most entries." * Global Eventex Awards - Gold, Event Management Solution: Awarded by a prestigious global awards program spanning more than 100 countries, CventIQ was named Gold winner, validating it as the leading AI-powered event management solution for driving measurable outcomes across planning, personalization, and performance. * TravelTech Breakthrough Awards - B2B Travel Provider of the Year: Cvent was recognized for the Cvent Transient Agentic Assistant, powered by CventIQ. This industry-first AI agent embedded directly into the corporate travel RFP and negotiation workflow helps buyers and hotel partners source and negotiate rates with greater speed and confidence. * ACEF Global Customer Engagement Awards - Gold, Best Use of AI: CventIQ earned Gold for its ability to personalize the attendee journey, from AI-powered session recommendations and in-app assistants to Session Snapshots and post-event summaries, turning generic event experiences into individually tailored ones. These five recognitions arrive as Cvent acts on its commitment to invest more than $1 billion in technology, AI, and product innovation over the next three years, the largest in the company's history. That commitment is rooted in a conviction the industry appears to be affirming: as AI automates content, outreach, and personalization at scale, the real, human-to-human moments that events create are becoming more valuable, not less - that is the Presence Premium(TM). For Cvent, the recognitions represent meaningful external validation that the work underway is delivering real value across the industry. Media Contact: Cvent [email protected] Sloane PR, on behalf of Cvent About Cvent. Cvent builds technology to power the highest performing events on the planet. With its purpose-built and AI-powered platform, data insights, unrivaled ecosystem, and deep expertise, Cvent helps its customers deliver real event outcomes. Cvent gives event professionals the technology to run in-person, virtual, and hybrid events of any size, marketers the solutions to deliver event-led growth, and hotels, venues, and destinations a leading global marketplace to win and keep business. With intelligent tools across the event lifecycle, real-time analytics, personalized attendee experiences, and $20B+ in group business sourced through the ecosystem annually, Cvent delivers the AI-driven technology, insight, and scale customers need to power high-performing events and better outcomes. 445,000+ users across 34,000+ organizations rely on Cvent. With enterprise-grade security and compliance, hundreds of industry accolades, leading customer satisfaction, 8M+ events managed, and its third consecutive year as a Gartner(R) Magic Quadrant(TM) Leader for Event Marketing and Management Platforms, customers around the world trust Cvent to deliver when it matters most. Learn more at Cvent.com.
Cvent is Hiring for 134 Jobs on Simplify!
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About Cvent
Industries
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
McLean, VA
Founded
1999
Cvent is Hiring for 134 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs