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DAC

Global full-funnel media agency for brands

Website

Overview

DAC is a full-funnel media agency that connects brands with their audiences around the world. It combines global strategy with local insight to deliver measurable business growth for clients. The company’s approach centers on its people, collaborating as true partners and tackling complex challenges with curiosity and courage. Its analytics arm, Proove by DAC, turns data into clear insights and bold business decisions, supported by proprietary platforms such as IRIS (data-driven insights), TotalSERP (organic search impact), and Local Search Platforms (local visibility). DAC achieves results by blending technology with human expertise, delivering strategy, analytics, and media activation that help brands move forward. The goal is to drive real business growth by turning data into clarity and confident actions.

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About DAC

Simplify's Rating
Why DAC is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsulting

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1972

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Simplify's Take

What believers are saying

  • DAC won Digital Agency of the Year at the 2026 Global Business Tech Awards.
  • DAC and Pep Boys won Silver at the 2026 US Agency Awards in August.
  • Paige Ramirez became COO on March 30, 2026, strengthening operating discipline and expansion.

What critics are saying

  • DAC Group New York filed two WARN layoffs in 2025, cutting 101 jobs.
  • Workforce fell 10.1% from 2023 to March 2026, signaling post-growth pressure.
  • Google’s fake-review crackdown exposes DAC clients to local-search volatility and ranking shocks.

What makes DAC unique

  • DAC’s Enterprise-to-Local model ties national strategy to store-level SEO and media execution.
  • Proove, IRIS, and TransparenSEE give DAC proprietary data and workflow advantages.
  • DAC wins on AI-enhanced search, local listings, and multi-location performance marketing.

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Benefits

  • Health Insurance
  • Vision Insurance
  • Dental Insurance
  • Parental Leave
  • Paid Vacation
  • PTO/vacation?
  • Wellness Program
  • Retirement saving plans
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Hybrid Work Options

Company News

DAC Group
Oct 13th, 2026
DAC and Del Arte win Silver at the European Agency Awards 2026.

DAC and Del Arte win Silver at the European Agency Awards 2026. October 13, 2026 Turning local visibility into measurable results is at the heart of DAC's approach. Its collaboration with Del Arte has been recognized with a Silver Award in the 'Best Local Campaign' category at the European Agency Awards 2026. This recognition celebrates a tailored, data-driven strategy that strengthened the brand's local digital visibility and delivered outstanding results across France. Del Arte is one of France's leading Italian restaurant chains and part of Groupe Le Duff. Known for its Italian-inspired cuisine, the brand combines a strong national presence with close connections to its local customers. To increase Del Arte's digital visibility and drive business performance across its 193 restaurants, DAC France developed a hyperlocal marketing strategy tailored to the unique characteristics of each restaurant's catchment area. By combining in-depth local market analysis, targeted Google Ads campaigns and continuous performance monitoring, DAC helped Del Arte climb from 14th to 1st place in its local Google Ads performance index in just seven months, outperforming major players including Uber Eats and Just Eat. Beyond the results, this award highlights the value of close collaboration, deep local market expertise and a strategic approach that connects national ambitions with local opportunities. Congratulations to the DAC France and Del Arte teams on this well-deserved recognition! Stay forward. Get exclusive insights into digital media's top-trending topics delivered directly to your inbox.

DAC Group
Sep 18th, 2026
DAC earns five finalist spots at the 2026 Global Digital Excellence Awards.

DAC earns five finalist spots at the 2026 Global Digital Excellence Awards. September 18, 2026 DAC has been shortlisted five times at the 2026 Global Digital Excellence Awards, recognizing work that brings together strong client partnerships, connected strategy, and measurable performance. This year's shortlist includes four client campaigns across integrated marketing and paid media, as well as a nomination for DAC as Standout Paid Media Agency of the Year. Its finalist placements are: * Standout Paid Media Agency of the Year - DAC * Standout Paid Media Campaign of the Year - DAC & Bridgestone Retail Operations:Proving Incrementality: Creating Demand Through Connected Paid Media * Standout Paid Media Campaign of the Year - DAC & Roto-Rooter:Transforming Paid Media into Predictable Growth * Standout Integrated B2C Campaign of the Year - DAC & APEX Tool Group:Building Demand Through Integrated Marketing * Standout Integrated B2C Campaign of the Year - DAC & Pep Boys:Early Black Friday: An Integrated Holiday Campaign The recognition reflects a range of challenges, strategies, and business goals, but each shortlisted entry is grounded in the same approach: working closely with its clients to connect insight, strategy, media, and execution around the outcomes that matter most to their business. Congratulations to its clients at APEX Tool Group, Pep Boys, Bridgestone Retail Operations, and Roto-Rooter, and to the DAC teams who helped bring each campaign to life. The winners of the 2026 Global Digital Excellence Awards will be announced on October 22, 2026. Stay forward. Get exclusive insights into digital media's top-trending topics delivered directly to your inbox.

DAC Group
Aug 7th, 2026
DAC and Pep Boys win Silver at the 2026 US Agency Awards.

DAC and Pep Boys win Silver at the 2026 US Agency Awards. August 07, 2026 DAC and Pep Boys have won Silver in the Campaign Effectiveness Award category at the 2026 US Agency Awards for the "Early Black Friday Hype" campaign. The recognition celebrates a campaign built around a simple insight: Black Friday decision-making starts well before Black Friday itself. By reaching tire shoppers earlier in their research journey, DAC and Pep Boys built awareness and consideration ahead of the most competitive holiday shopping period, then connected that interest with conversion-focused activity as purchase intent increased. The campaign combined distinctive creative with a coordinated media strategy across video, audience targeting, and paid search. It ultimately generated 27% more leads from paid media. This award reflects the strength of the partnership between DAC and Pep Boys, and its shared focus on turning customer insight into measurable outcomes. Thank you to the Don't Panic Events judging panel, and congratulations to everyone who helped bring the campaign to life. Stay forward. Get exclusive insights into digital media's top-trending topics delivered directly to your inbox.

DermAesthetic Consulting Group
Mar 30th, 2026
DAC Group announces Paige Ramirez as Chief Operating Officer, marking a new era of growth and innovation.

DAC Group announces Paige Ramirez as Chief Operating Officer, marking a new era of growth and innovation. * March 30, 2026 DAC Group is proud to announce the promotion of Paige Ramirez to Chief Operating Officer, a strategic leadership move that signals the company's continued expansion and commitment to operational excellence. Please join DermAesthetic Consulting Group in congratulating Paige Ramirez on her well-deserved promotion! Paige has been an integral part of the company for some time, and for those who have worked with DAC, past or present, her impact has likely been seen firsthand. Working side by side with Founder AJ, she has helped launch, build, and scale practices into true success stories. Paige brings a combination of executive leadership, operational excellence, and deep expertise across the wellness, health, and technology industries. From spearheading strategic growth initiatives and optimizing company-wide operations, to building high-performing teams and scalable systems - she doesn't just support growth... she drives it. Her background in: * Executive leadership & strategic planning * Sales development & high-performance team training * Developing multimillion dollar, e-commerce educational, wellness an training platform and ecosystems. * Business operations, finance & organizational scaling ...has already played a major role in shaping what DAC is today, and now, as COO, she will be leading what comes next. As DAC Group continues to expand, elevate client results, and enter its next phase of growth, Paige will be at the forefront of it all. The company also shared that there are exciting developments on the horizon, initiatives that are expected to serve as a major disruptor within the industry. Paige, your leadership, dedication, and vision have not gone unnoticed. This next chapter is exactly where you belong. Share the Post:

Gor Spa
Mar 19th, 2025
DAC Group Partners with NearSt to Unlock the Power of In-Store Inventory Feeds

DAC Group partners with NearSt to unlock the power of in-store inventory feeds.

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