The best work You may never see: Clash Royale is everything it's cracked up to be in campaign from DAVID New York. In the popular game Clash Royale, every battle is intense. But some players take it one level harder by battling their way to victory on cracked, shattered, and barely functional phone screens. These hardcore heroes of the Clash Royale community are finally getting the recognition they deserve with "Cracked Royale," a bold campaign from DAVID New York. The campaign invites Brazilian players, one of the game's most passionate communities, to share videos of their cracked screen victories using the hashtag #ClashModoHard. Those who rise to the challenge will be rewarded with exclusive in-game prizes, including a Legendary Wild Card and an exclusive "Cracked Royale" banner to show off their skills. Directed by Fabio Meirelles via WeAre.Iam, this film kicks off the campaign showing Clash Royale action through a cracked screen. "Clash Royale players are some of the most competitive and passionate in mobile gaming," said André Toledo, chief creative officer at DAVID New York. "But seeing them dominate the arena with cracked screens is next-level dedication and proof that nothing can break a true Clash Royale fan." Client Supercell/Clash Royale Agency DAVID New York Pancho Cassis, global chief creative officer & partner; Daniel Lobaton, North America chief creative officer; André Toledo, chief creative officer; Pedro Sattin, Sebastien Rouviere, group creative directors; Ricky Solano, Gonzalo Arica, associate creative directors; Maria Paes, community manager, copywriter; Brenda Morrison Fell, North America head of production; Katie Lemke, Tomas Diego, sr. producers; Paula Vampre, global chief strategy officer. Influencer Agency DRUID. Production Team WeAre.Iam Fabio Meirelles, director; Danilo Rosa, DP; Marcelo Colaiacovo, producer; Alexia Solar, production designer; Leandro Barros, editor/VFX. Monday, March 23, 2026 The latest Men's Wearhouse campaign from creative agency Party Land puts returning protagonist Chris-an everyday guy decoding dress codes, played by actor and Groundlings member Chris Kleckner-in fresh scenarios, including courtside at a basketball game and on the lanes at the bowling alley. The work reinforces Men's Wearhouse's position as a practical solution to a common question: "What do I wear to this thing I have to go to?" The campaign-including this bowling alley :30 titled "Modern Athlete"-extends the "Love the Way You Look" comedic platform launched in 2025 to shift brand perception among shoppers who associated the retailer primarily with formalwear for special occasions. The platform addresses the uncertainty many men feel when navigating ambiguous social dress codes and uses humor to diffuse the awkwardness. In "Modern Athlete," our hero goes to Men's Wearhouse to find "bowling-appropriate clothes" that give him a cool advantage over the competition. "This group, Party Land and Men's Wearhouse, are doubling down on this strategy and creative, not just because it's stand-out funny, but because it's incredibly effective," said Matt Heath, co-founder and chief creative officer, Party Land. "When a brand commits to a strong strategic idea with a clear point of view, it has room to grow and compound over time. The work reflects real situations and there are many more of those to explore." The campaign spots were directed by the filmmaking duo Peter Martin of RSA Films.

Giulia Ferrarezi joins BBH London as CD. February 17, 2026 BBH London has appointed Giulia Ferrarezi as a creative director. Ferrarezi joins from DAVID Madrid, where she established herself as a highly decorated creative. In 2025, she was named as one of Ad Age's Gen Zers to Watch in marketing and advertising. Ferrarezi was also selected for the prestigious See It Be It programme at the Cannes Lions Festival of Creativity, and ranked as Top 2 Art Directors Worldwide in 2024 by industry peers, as well as taking home the top prize for B2B, a Grand Prix at Cannes Lions in 2024. Originally from São Paulo, she brings a highly visual and sensory approach to her creative work. Ferrarezi has finessed her skills at major agencies across Brazil and Europe, including stints at BETC, AlmapBBDO, Grey, and LiveAd and she has worked on campaigns for global brands such as Havaianas, Absolut, Netflix, Burger King, and Volkswagen. Her hire is a signal that BBH is continuing to build up art direction, in line with BBH London ECD, Felipe Serradourada Guimaraes', ambition for BBH to become the best OOH agency. Felipe Serradourada Guimaraes commented, "Stupidly talented people that are also incredibly humble and lovely seem to be a unicorn these days, Giulia is one of those unicorns. Titanium, Grand Prixs, Golds, she has them all, what she didn't have was a BBH email. Now she does, welcome to the team." Ferrarezi added, "If there's one thing that leaving my country for the second time has taught me, it's that to create outstanding work, you need to go out into the world and meet people. BBH has a community through which it has built a legacy of showing the world a different way to think, and I couldn't be more excited to be part of it."

A new Burger King campaign promoting its plant-based menu launched in Spain and the United States in May 2023. Created by the DAVID Agency in Madrid, “Confusing Times” utilizes humor and irony in a series of TV, radio, and print ads.The campaign addresses the concept of confusion to promote the BK menu, with mentions of the chain’s Plant-Based Nuggets and Long Chicken, and the Plant-Based Whopper Jr. The ad shows an array of circumstances when people appear confused about the facts: is an eco-friendly Black Friday purchase good for the planet or not good at all? Should you delete a message or send the wrong message by deleting it? Is Max a dog’s name or a boy’s name? . © DAVID Madrid