DFI Retail Group has appointed Kshitij Mulay as Group Chief Digital & yuu Rewards Officer, effective 17 September 2026. He succeeds Wee Lee Loh, who is returning to Singapore after three years with the company. Mulay joins from Sephora Asia, where he served as Chief Information Officer. He brings over 25 years of international experience in digital, technology and business transformation across consumer and retail organisations, including Sephora and Procter & Gamble. Based in Hong Kong, Mulay will report to Group Chief Executive Scott Price and oversee DFI's Digital, yuu, Retail Analytics and Retail Media portfolios. He will work with Loh during a transition period to ensure continuity. DFI Retail Group operates 7,659 outlets across 12 Asian markets as of 30 June 2026.

GNC and DFI Retail Group have expanded their strategic partnership to strengthen GNC's presence in Singapore. DFI will serve as GNC's exclusive wholesaler, distributor and franchisee in Hong Kong, Macau and Singapore, building on their two-decade collaboration in Hong Kong. The partnership will re-establish GNC's standalone store presence in Singapore whilst introducing the brand to DFI's Guardian Singapore stores. This follows a May 2026 Singapore Court of Appeal ruling that upheld GNC's rights to assume former store leases. Beginning in Q4 2026, GNC's science-backed wellness products, including vitamins, minerals and sports nutrition, will be available through Guardian stores and GNC's standalone locations. Singapore's dietary supplement market is projected to grow at 9.5% annually from 2025 to 2030, driven by the country's health-conscious and aging population.