Latest instalment of Music Australia's Ausify campaign via Bureau of Everything invites Aussies to get their PDA on with local music. November 4 2026, 12:45 pm BY Lynchy No Comments CB Exclusive - Bureau of Everything's latest instalment of Music Australia's Ausify campaign is encouraging Australians to show some serious PDA ('Public Displays of Ausify') this November, by making their love for local music a whole lot more visible across AusMusic Month. It follows last year's 'Ausify Your Algo', which encouraged the nation to flood their feeds with local artists. Whether it's posting your latest homegrown obsession, wearing your favourite artist's merch, singing along at a gig or introducing everyone within earshot to your new favourite band, this year it's all about PDAs. The national behaviour change campaign from Music Australia was developed by Bureau of Everything in partnership with Subversus, ED Studios, Allegory, Rumble, Involved Media and Level Two Music / DISCO. The campaign kicked off with a teaser: a suitably public display of affection in the form of a karaoke session featuring seven Australian artists belting out the iconic John Paul Young track 'Love Is in the Air'. The teaser was first posted by Ayesha Madon, one of the seven artists, on her Instagram and TikTok Stories on Sunday 1 November. It was followed on Monday with the campaign film featuring Ben Lee, Georgia Maq, Vv Pete and Nooky alongside triple j's Abby and Tyrone and some real-life superfans, all sharing their PDA for the Aussie artists they love. These were the first of many invitations for people to get involved, setting the tone for a November dedicated to celebrating local music and the fan behaviours that support it. Each day across AusMusic Month, Ausify will share a different post inviting Australians to show their Public Displays of Ausify. These range from the heartfelt to the gloriously unhinged: naming the most iconic song in Aussie history, hard-launching an artist you've just discovered, requesting an Aussie track at the pub or supermarket, or sharing the song that got you through a break-up. Fans are encouraged to tag #ausify and @ausifyau, or text their PDA to the Love Line on 0400 866 866, with the best contributions shared across Ausify's channels throughout November. The campaign is supported by paid social, digital and out-of-home advertising. Says Cam Blackley, Creative Founder, Bureau of Everything: "It's a real pleasure to keep building on the Ausify platform with an outpouring of wonderfully cringe PDAs across AusMusic Month. Public Displays of Ausify gives everyone permission to wear your favourite artists on your sleeve and shamelessly overshare about the gigs that changed your life. We all have one. And frankly, we need to hear about it." Tanya Babić, Director, VERSUS told CB: "We're thrilled to have been invited back for another year of Ausify. Championing Australian music is a huge part of who we are and what drives us creatively, so having the opportunity to amplify the extraordinary artists and talent shaping Australia's musical landscape is incredibly rewarding." While the campaign starts with a small karaoke session with friends, it will culminate with a massive Pub Choir led by world-renowned Choirmaster Astrid Jorgensen. The event on the steps at the Sydney Opera House Forecourt on Sunday 29 November will teach an audience of thousands one very iconic Australian song. Tickets go on sale at 9am AEDT on Thursday 5 November at ausify.com.au/pda/pub-choir. The entire campaign is being backed by a stellar line-up of Australian artists and cultural voices, including Ben Lee, Fanny Lumsden, Astrid Jorgensen, aleksiah, Ayesha Madon, Becca Hatch, Budjerah, Conor Jacob Smith (Midnight Til Morning), Georgia Maq, ISHAN, Missy Higgins, Nooky, Ruel and Vv Pete, among others. Ausify is a response to the rough headwinds that continue to challenge the local music industry, with the algorithms shaping our listening habits making discoverability harder. APRA AMCOS' Year in Review found the audience for Australian-made content declined to a low of just 8.5% of all streaming audio. By 2030, this is expected to fall still further, to just 5%. That's why Australian music needs us all to show a little more love, and a lot more hard launching our love for it. The more we play it, share it, celebrate it and show up for it, the more chance Australian music has of getting the attention it deserves. And this November, there's no need to play it cool. Love is in the air. Ausify ambassador Ben Lee is particularly keen to see Australians get a little less shy about their musical allegiances: "Australia produces some of the best music in the world. We punch well above our weight in terms of international success, global influence and underground artists on the forefront of culture. It doesn't make a lot of sense, but there has always been something magical about the music that comes out of this country. "The Ausify campaign this year isn't about convincing people that Aussie music is incredible. Everyone already knows that. This year it's about being loud and proud about the music we listen to and love... Tell a friend, get a tattoo, annoy people on the bus by blasting your favourite local track. Be loud and proud about the Aussie music that you love!" Client: Music Australia Director: Millie Millgate Campaign Lead: Emily Copeland Campaign Manager: Pam Thornback Engagement Manager: Luanne Shneier Agency: Bureau of Everything Creative Founder: Cam Blackley Strategy Founder: Emily Taylor Creative Director: Jardin Anderson Creative Director: Michael Kleinman Social Creative Director: Liana Rossi Group Business Director: Esther Knox Exec Producer: Roy De Giorgio Producer: Zorrica Blackley Production: Subversus Directors: VERSUS (Tanya Babic & Jason Sukadana) Exec Producer: Autumn Loveday DOP: Jani Hakli Colourist: Alina Bermingham Editor: Sean McDermott Post Production: Sean McDermott / Ilya Malov Sound: Rumble Creative Director: Tone Aston Exec Creative Producer: Michael Gie Media: Involved Media Group Account Director: Jenn Reid Digital Manager: Lily Farlow Media Coordinator: Mason Stiles PR & Creators: Allegory Co-Founder: David Radestock Co-Founder: Miriam Wells Co-Founder: Georgia Lawson Website: ED. Creative Director: Elliott Schultz Creative Technical Lead: Mike Wojo Project Manager: Lucien Jankelson Level Two / DISCO Founder: Karl Richter Managing Director: Jen Taunton Head of Partnerships: Emily Crews #More Creative news #no paywalls #no annual membership fees. Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel

DISCO joins WIN's global Supporters program. Music asset management platform DISCO has joined the WIN Supporters program, further strengthening the group of companies committed to supporting the independent music sector. Built in 2016 by people with first-hand experience of the music industry, DISCO makes music management simpler. The platform streamlines the way music is shared, organized, and discovered, enabling music businesses to move faster while reducing friction caused by disconnected tools and workflows. Today, DISCO is a trusted ecosystem used by labels, sync representatives, music supervisors, rights holders, artists, and brands to work more efficiently and seamlessly together. DISCO is proud to join the Worldwide Independent Network and support its mission to connect and champion the global independent music community. WIN For Music has seen firsthand how powerful a truly international network can be, and WIN's work feels more essential than ever as independents continue to scale across borders. Aaron Meola, DISCO Head of Customer Success DISCO has a long-standing track record of supporting the independent music community and its trade associations globally being already affiliated with A2IM (USA), AIM (UK), AIR (Australia), and IMNZ (New Zealand) through their Friends and Associate Member programs. In October 2025, DISCO also partnered with WIN to sponsor the WINHUB x Seoul event organized in collaboration with LIAK, which brought together 80 music professionals from 16 countries. WIN For Music is delighted to take its relationship with DISCO to the next level following the success of its networking mixer in Asia. DISCO's ongoing commitment to the independent sector, as well as its technological offering and philosophy, align closely with its mission to foster a level playing field and bridge the digital divide for independent music companies around the world. Noemí Planas, WIN CEO WIN Supporters is a program available to those who want to support WIN's work, champion the global independent music sector, and engage with its entrepreneurs in a sustainable and mutually beneficial way. The program offers unique benefits that complement the schemes run by WIN members, which businesses are also encouraged to explore for additional ways to engage with the independent community.