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Overview
D.S. & DURGA creates artisanal, niche fragrances and related scented products in Brooklyn. Their offerings include perfumes, candles, hand and body care, and auto fragrances, all developed as story-driven scents inspired by diverse cultural elements such as cowboys, open terrains, Russian literature, and folk songs. The products are designed to be worn or used in living spaces, with a focus on high-quality ingredients and small-batch craftsmanship. The company sells directly to consumers via its website and through select luxury retailers, often releasing limited-edition scents to create exclusivity. What sets them apart is the combination of handcrafted, culturally inspired storytelling with a luxury, artisanal approach, rather than mass-market fragrance. Their goal is to provide premium, narrative-driven fragrances and home products that connect personal experiences to distinctive scent memories.
About D.S. & Durga
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$29.1M
Headquarters
New York City, New York
Founded
2007
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Simplify's Take
What believers are saying
- Debaser in Bloom launched in March 2026, showing active innovation in core fragrance.
- Rose Pacific, Big Sur Eucalyptus, and See Monterey's July 2026 itinerary extend brand reach.
- Four U.S. stores plus Liberty and Cult Beauty give D.S. & Durga real premium-channel access.
What critics are saying
- Niche fragrance is saturated in 2026, with eight houses controlling half the market.
- Manzanita's growth agenda can erode D.S. & Durga's cult cachet through wider distribution.
- If hero scents stop selling, limited-edition novelty cannot sustain enterprise value.
What makes D.S. & Durga unique
- David and Kavi Moltz built D.S. & Durga around narrative-led, place-based scent design.
- Manzanita Capital bought a majority stake in January 2024 and kept founder control.
- Its Brooklyn stores and DTC site support cult-brand scarcity and direct customer feedback.
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Funding
Total Funding
$29.1M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Flexible Work Hours
Growth & Insights and Company News
6 month growth
↑ 24%1 year growth
↑ 24%2 year growth
↑ 24%Indie brand DS & Durga has launched King Majesty Bergamot Chypre, a new Studio Reserve fragrance.
The Cool Calm Cotton Set blanket is designed by D.S. DURGA's Kavi Ahuja Moltz. Thoughtfully knit in neutral tones, the geometric pattern, inspired by Art Deco symmetry, is designed to help one be mindful. "Drawing patterns and playing with graphics is so soothing to me," said Kavi Ahuja Moltz, co-founder of D.S. DURGA. "so collaborating with Cotton to design a soft cotton blanket was a total dream."
The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.
Indie brand DS & Durga has launched Let's Dive, a new limited edition fragrance in collaboration with Project CETI, the "nonprofit organization committed to translating the communication of sperm whales using artificial intelligence and state-of-the-art gentle robotics".
Indie brand DS & Durga has launched Gateau Blackout, a new limited edition fragrance.
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About D.S. & Durga
Industries
Design
Consumer Goods
Company Size
51-200
Company Stage
Growth Equity (Non-Venture Capital)
Total Funding
$29.1M
Headquarters
New York City, New York
Founded
2007
D.S. & Durga is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today