As Prescient redefines MMM to meet the demands of modern marketers, Danilo joins to help accelerate category-wide transformationMIAMI, June 12, 2025 /PRNewswire/ -- Prescient AI , the leading next generation marketing mix modeling (MMM) platform for measuring, forecasting and optimizing paid media performance, today announced that Danilo Tauro has joined its Board of Directors. A globally recognized leader at the intersection of advertising, media, data, and technology, Danilo brings 15+ years of experience helping brands and tech platforms navigate digital transformation, scale innovation, and drive measurable growth.Danilo currently serves as a Senior Advisor at McKinsey & Company, focused on advertising, media, and technology, and as a Managing Partner at Aperiam, an investment firm focused on the future of AdTech and MarTech. His career spans leadership roles across some of the industry's most influential companies, including Amazon Ads, Uber Advertising, and Procter & Gamble—where he helped pioneer enterprise-scale marketing technologies and data strategies."Marketing attribution has long been full of compromises. MMM in particular has historically been too slow, too high-level, and too expensive to keep pace with the growing complexity of modern marketing," said Danilo. "Prescient AI has completely reengineered the methodology to deliver reliable, ongoing insights in these increasingly complicated omnichannel environments. As marketers demand tighter integration and faster, actionable answers, I'm eager to help scale this much-needed innovation."Prescient AI helps marketers prove revenue impact and get more out of every marketing dollar by showing what's working, what's not, and where to invest next