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Overview
Datavations provides a market intelligence platform that helps manufacturers in the home improvement and consumer durables sectors track product performance. The software uses machine learning to analyze point-of-sale and inventory data, delivering specific insights on pricing and stock levels for individual items across both professional and DIY sales channels. Unlike general analytics tools, this platform focuses specifically on the home improvement industry and turns complex datasets into clear recommendations for supply chain and sales strategies. The company aims to help manufacturers increase their profit margins and market share by identifying market gaps and predicting customer demand.
About Datavations
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$23.9M
Headquarters
San Francisco, California
Founded
2020
Simplify's Take
What believers are saying
- $17M Series A in July 2025 led by Forestay Capital scales team and expansion.
- Peter Greene joined, adding consumer durables expertise and key relationships.
- Category Snapshots launched mid-2024 enhance client decision-making visuals.
What critics are saying
- Home Depot builds proprietary analytics, displacing Datavations in 12-24 months.
- Saint-Gobain cuts spending in 2026-2027, churning 20-40% subscription revenue.
- Series B fails in 2026-2027 if growth stalls, forcing layoffs.
What makes Datavations unique
- Commerce Alert Hub delivers SKU-level insights on pricing, inventory, and Pro/DIY channels.
- Inventory Watch aggregates product availability, pricing trends, and sales metrics.
- Founded 2020 by Philip Odelfelt, targets $2.6B North American home improvement TAM.
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Funding
Total Funding
$23.9M
Above
Industry Average
Funded Over
3 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Wellness Program
401(k) Retirement Plan
Flexible Work Hours
Hybrid Work Options
Professional Development Budget
Growth & Insights and Company News
6 month growth
↓ -10%1 year growth
↓ -10%2 year growth
↓ -10%Datavations, a New York-based retail intelligence firm, secured $17 million in a Series A funding round led by Forestay Capital, with participation from Morpheus Ventures and existing investors. This brings their total funding to $27 million. The funds will be used to scale their team, advance product development, and expand across North America. Datavations aims to enhance decision-making in the building materials industry through AI-driven insights.
Datavations has raised $17 million in Series A funding, led by Forestay Capital, with participation from Morpheus Ventures, Sage Venture Partners, Nevcaut Ventures, and board member Jay Steinfeld.
Amidst the buzz of the International Builders' Show (IBS) and the Kitchen & Bath Industry Show (KBIS), held February 25-27, 2025, at the Las Vegas Convention Center, a select group of brands stood out as the winners of Datavations' 2025 Excellence Awards.
As Datavations, Inc. hit the halfway mark in 2024, Datavations is excited to announce the launch of its Category Snapshot infographics.
"With his deep expertise in Consumer Durables Market Research and strong relationships with leading companies in the space, Peter is a great addition to our world-class team," said Philip Odelfelt, CEO
Datavations is Hiring for 3 Jobs on Simplify!
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About Datavations
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Consumer Goods
Company Size
51-200
Company Stage
Series A
Total Funding
$23.9M
Headquarters
San Francisco, California
Founded
2020
Datavations is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today