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Overview
Daxko Nation provides cloud-based software for fitness and wellness centers, including gyms, health clubs, and community centers. Its modules cover member management, class scheduling, mobile engagement, and reporting, delivered through a subscription service. The platform brings these tools together in one integrated system and can connect with other technology providers to streamline operations and member engagement. The goal is to improve member experience and operational efficiency for fitness and wellness centers.
About Daxko Nation
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
501-1,000
Company Stage
Early VC
Total Funding
$7.8M
Headquarters
Homewood, Illinois
Founded
1998
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Simplify's Take
What believers are saying
- August 2026 CampDoc expansion deepens Daxko's moat inside child care and youth programming.
- March 2026 Elevate Wellness ties Daxko to GLP-1 and telehealth revenue streams.
- August 2026 omniXM partnership and June 2026 G2 badges strengthen retention, upsell, and credibility.
What critics are saying
- Delaware Chancery rejected Daxko's noncompete in January 2026, weakening sales-force retention controls.
- Private equity ownership since 2016 pressures Daxko toward aggressive rollups, integration debt, and product sprawl.
- A serious data breach across payments, health records, or child-care workflows would crush trust immediately.
What makes Daxko Nation unique
- Daxko’s June 2026 FitnessForce acquisition adds localized, API-first international franchise capabilities.
- Its platform embeds operations, payments, member management, and youth-program workflows across one stack.
- GI Partners-backed Daxko serves YMCAs, JCCs, clubs, and community organizations with deep vertical specialization.
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Funding
Total Funding
$7.8M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 26%omniXM partners with Daxko to bring experience intelligence to fitness & wellness operators. Daxko captures what members do. omniXM understands why by asking the right questions at the right time to surface intent, predict risk, and drive retention. omniXM, the AI-native Experience Management Operating System (omniXMOS) built for fitness & wellness, hospitality, and service operators, has partnered with Daxko, the leading technology partner for health and fitness centers worldwide. The partnership brings together Daxko's membership and operations platform, used by thousands of YMCAs, JCCs, health clubs and community fitness organizations, with omniXM's AI-powered experience intelligence. The goal is straightforward: give fitness operators a way to understand not just what their members are doing, but how they feel. Before dissatisfaction turns into cancellation. What the partnership unlocks. Daxko has built the most comprehensive operational platform in fitness and wellness. Thousands of organizations rely on it every day to manage member activity, attendance, billing, enrollment and program participation. It is the system of record for how fitness operators run their business. omniXM adds an experience intelligence layer to that foundation. Where Daxko captures what members do, omniXM captures how members feel and connects the two into a single, actionable view. 30-50% Annual member turnover remains the industry norm across fitness and wellness organizations.Source: Health & Fitness Association (HFA) Together, omniXM and Daxko give fitness operators a way to get ahead of that number. Member retention isn't just about preventing cancellations. A genuinely good experience creates a feeling that stays with people - and that feeling is what drives loyalty, referrals, and long-term revenue. The key is understanding what members actually want, and that starts with asking the right questions, to the right member, at the right time. omniXM does exactly that - capturing clear member intent through intelligent, context-aware conversations triggered by real membership events. The platform is powered by XMOS, a suite of 12 specialized AI agents purpose-built for fitness and service operators. These agents work as a connected system: capturing member experience signals, detecting early dissatisfaction patterns, and acting on them. UNDERSTAND 12 Agents. One System. omniAI doesn't just flag issues or generate reports. It identifies the right action, assigns it to the right person, and executes it autonomously. Combined with Daxko's operational data, operators get a single, connected view of member experience - what members do and how they feel, in one system. Fitness operators have been managing retention with incomplete information for too long. Daxko is the operational backbone for thousands of fitness organizations. By connecting omniXM's experience intelligence with Daxko's membership data, OmniXM is giving operators the ability to see churn risk early and act on it, not after the member has already left, but months before. - Nishant Padhye · Founder, omniXM Its customers have always had strong operational foundations. What this partnership adds is the ability to understand how their members actually feel - and act on that insight in real time. omniXM's experience intelligence, combined with Daxko's membership platform, gives fitness operators a more complete picture of member experience. - Wes Gillette, Chief Product Officer, Daxko Team Proven results. in member revenue opportunities identified in 2 years. A large YMCA association working with omniXM identified over $1M+ in member revenue opportunities in 2 years. The key was not just reaching out to disengaged members, but knowing what to say and when to say it. Every outreach was informed by member history, satisfaction signals and behavioral context. Generic follow-ups became intent-driven conversations that recovered at-risk relationships and surfaced upsell and cross-sell opportunities. For Daxko customers, the partnership extends the value of their existing platform into experience intelligence and member retention, turning existing membership data into insights and action without adding complexity or replacing current systems. Learn how omniXM and Daxko work together to turn membership data into retention intelligence. omniXM. omniXM is the AI-native Experience Management Operating System built for fitness & wellness, hospitality and service operators. The platform captures experience signals, identifies root causes, assigns resolution and proves impact on the metrics that matter. 5000+ Locations 50% of Fortune 500 Daxko. Daxko is the leading technology partner for health and fitness centers worldwide, delivering comprehensive technology solutions, integrated payment processing and unparalleled insights. Since 1998, Daxko has been dedicated to meeting the unique needs of YMCAs, JCCs, health clubs, boutique fitness studios and community wellness organizations. omniXM · Every Experience Matters News · 2026
Daxko and CampDoc expand partnership and integration to Child Care programs. ANN ARBOR, Mich., Aug. 06, 2026 (GLOBE NEWSWIRE) - CampDoc, the leading Electronic Health Record (EHR) system for camps and youth programs, and Daxko, a leading technology partner for community-based organizations, announced an expansion of their partnership and integration to support child care programs. The new Child Care functionality builds upon CampDoc's existing integration with Daxko, and empowers staff to manage enrollment and day-to-day operations in Daxko while using CampDoc to collect, review, and securely manage the health information their programs require. With support for child care programs now available, YMCAs, JCCs, Boys & Girls Clubs, community centers, and other youth-serving organizations can extend CampDoc's health workflows to additional year-round programming, including early childhood education programs, out-of-school-time programs, and more. "Many organizations operate child care, afterschool programs, school-break events, and camps under the same roof," said Dr. Michael Ambrose, Founder and CEO of CampDoc. "Expanding our work with Daxko gives these organizations a more connected way to prepare their staff, manage health information, and support all of the programs they offer throughout the year." CampDoc provides purpose-built tools for managing participant health information before and during youth programs. These include configurable digital health forms, allergy and medication administration records, illness and injury tracking, and secure, role-based access to sensitive information. "Daxko Operations is designed to help community organizations manage the complexity of child care and youth programming while keeping children and families at the center of the experience," said Wes Gillette, Chief Product Officer at Daxko. "Expanding our integration with CampDoc gives customers another way to connect their operational workflows with the specialized health tools their programs need." The expanded integration is now available to organizations using the Child Care module in Daxko Operations. Organizations interested in connecting Daxko's child care management capabilities with CampDoc's health management platform can visit www.campdoc.com or www.daxko.com or contact either team to learn more about the integration. About DocNetwork CampDoc and SchoolDoc offer a comprehensive Electronic Health Record solution designed to help organizations protect the health and safety of children while they are away from home. DocNetwork is trusted by more than 1,250 programs across all 50 states and internationally, including traditional day and residential camps, YMCAs, JCCs, parks and recreation departments, aquariums, museums, zoos, colleges and universities, and K-12 schools. About Daxko Daxko powers the world's leading fitness and wellness organizations, providing innovative technology that maximizes productivity, increases engagement, and drives sustainable growth. With a comprehensive suite of software solutions, including operations automation, payment processing, and member engagement tools, Daxko helps businesses scale with confidence. Backed by deep industry expertise and a commitment to long-term success, Daxko partners with fitness clubs, boutique studios, YMCAs, and wellness centers to create thriving communities where individuals can reach their full potential. For Daxko: Kalli DeWeese Senior Manager, Corporate Communications [email protected]
Daxko has acquired FitnessForce, a membership management platform designed for multi-location and franchise fitness operators. Financial terms were not disclosed. FitnessForce offers an API-first platform with features including local payments, biometric access, WhatsApp communications, AI-powered insights and franchise economics across 12 countries. The platform serves global fitness franchisors and multi-location enterprises needing cross-border billing and royalty management capabilities. The acquisition follows Daxko's October 2025 purchase of Exercise.com and expands its portfolio to serve operators ranging from boutique studios to large franchises across over 55 countries. FitnessForce founders Hadi Curtay and Quaid Jawadwala will join Daxko in leadership roles, with Curtay becoming managing director and vice president of global fitness.
Daxko earns top rankings in G2 Summer 2026 Reports. Posted: June 12, 2026 in Suppliers BIRMINGHAM, AL - Daxko, a leading software provider for health, fitness and wellness organizations, announces that four of its gym management solutions - Daxko Operations, Daxko Club Automation, Daxko Exercise, and Daxko Zen Planner - collectively earned 25 awards across G2 Summer 2026 Reports. Recognition spans the fitness software category including nonprofit member management, gym management, personal training, studio management and martial arts. "Ranking as #1 in the Martial Arts category report on both Usability and Results is a meaningful validation of how well Zen Planner fits the way martial arts schools actually operate," said Aldor H. Delp, President of the Boutique business segment, Daxko. "Studio owners in this space need software that handles scheduling, billing, attendance, and member communication without adding complexity to their day. Sweeping seven badges in this category tells us we're delivering on that promise, and we're just getting started." "Today's software buyers often make decisions before ever speaking with sales. That's why trustworthy, review-powered insights matter more than ever," said Eric Gilpin, President, GTM at G2. "Daxko's appearance in our G2 Reports signals to buyers that customers are truly succeeding with their solution." From boutique studios to multi-location health clubs and mission-driven community centers, Daxko fitness software streamlines operations, strengthens member engagement, and supports growth. Daxko Club Automation: Leader in Mid-Market Gym Management Club Automation, club management software built for operators where the front desk, the floor, and the back office all need to work together, earned the G2 Leader badge in the Mid-Market Gym Management category, affirming its position as a top-rated platform among mid-size gyms and fitness clubs. The Leader designation reflects strong customer satisfaction and market presence among mid-market health clubs and fitness operators. Rank improvements were made in the following categories in Relationship Index for Studio Management, Results Index for Personal Training, and the Small-Business Grid(R) for Personal Training. Daxko Exercise: Leader in Personal Training and Gym Management Exercise.com, built for fitness businesses where programming, coaching, and online delivery matter as much as the front desk, earned six leader positions: Leader - Grid(R) Report for Personal Training Leader - Grid(R) Report for Gym Management Leader - Small-Business Grid(R) for Personal Training Leader - Small-Business Grid(R) for Gym Management Momentum Leader - Momentum Grid(R) for Personal Training Momentum Leader - Momentum Grid(R) for Gym Management Rank improvements for Exercise.com were achieved in Small-Business Relationship Index for Personal Training, Grid(R) Report for Gym Management, Results Index for Studio Management, and Implementation Index for Personal Training. Daxko Operations: Leader in Donor and Association Management, Nonprofit CRM, Accounting Daxko Operations, comprehensive member management and operational tools designed for any size community or nonprofit center, earned 11 badges across Association Management, Donor Management, and Nonprofit CRM: Leader - (Mid-Market) Association Management, Donor Management, Nonprofit CRM Best Estimated ROI (Mid-Market) - Donor Management (x2), Nonprofit Accounting, Nonprofit CRM Best Estimated ROI (Small-Business) - Donor Management, Nonprofit Accounting, Nonprofit CRM Best Results (Mid-Market) - Association Management Best Usability (Mid-Market) - Association Management Fastest Implementation (Mid-Market) - Association Management, Donor Management Fastest Implementation (Overall) - Association Management, Nonprofit Accounting, Nonprofit CRM Fastest Implementation (Small-Business) - Association Management Momentum Leader - Donor Management, Nonprofit CRM Zen Planner, built for martial arts schools, jiu-jitsu academies, taekwondo & karate dojos, and MMA gyms, was ranked #1 in both Usability and Results across six reports in the Martial Arts category. Best Results - Martial Arts (Results Index, #1 rank) Best Estimated ROI - Martial Arts (Results Index) Best Usability - Martial Arts (Usability Index, #1 rank) Easiest Admin - Martial Arts (Usability Index) Best Meets Requirements - Martial Arts (Usability Index) Fastest Implementation - Martial Arts (Implementation Index) Highest User Adoption - Martial Arts (Implementation Index) A first-season #1 ranking across multiple index reports is an exceptional result and reflects the strong fit between Zen Planner's platform capabilities and the operational needs of martial arts school owners and operators. Validated by Real Customers Across Daxko's products, the G2 Summer 2026 badges are grounded in verified reviews from real users, fitness operators, nonprofit leaders, personal trainers, and martial arts instructors who rely on Daxko's fitness management platforms every day to grow revenue, retain members, and run a stronger business. G2's review-based methodology means these recognitions cannot be purchased or influenced by advertising spend; they are earned through customer experience.
Daxko named one of the most innovative fitness companies of 2026. * 7 hrs ago Daxko named one of the most innovative fitness and wellness companies of 2026 by Athletech News Birmingham, United States - May 27, 2026 / Daxko / Daxko, the leading software provider for health, fitness, and wellness organizations, has been named to Athletech News' Most Innovative Fitness and Wellness Companies of 2026 - an annual recognition honoring brands reshaping the future of the fitness and wellness industry. Daxko joins an elite group including Les Mills, WellnessSpace Brands, WHOOP, Tonal, and 60+ other industry leaders. The recognition highlights Daxko's role as critical back-end infrastructure for the fitness industry, serving more than 19,000 facilities across 68 countries. Its integrated platform connects membership management, payments, scheduling, communications, and fundraising for YMCAs, recreation centers, boutique studios, and independent health clubs worldwide - supporting 25 million members and processing billions in annual transactions. "Being named to this list alongside the most innovative brands in our industry is humbling," said Jeff VanDixhorn, CEO of Daxko. "It validates what our customers have known for years: that the right technology amplifies what operators do best. We're not just managing transactions and memberships - we're enabling the human-centered experiences that keep communities engaged and thriving." How Daxko is using AI to transform gym and club operations Over the past year, Daxko accelerated its AI-first strategy, embedding intelligent automation directly into operator workflows. The platform now identifies member churn risk before it happens, automates personalized outreach at scale, and eliminates administrative bottlenecks - freeing staff to focus on what drives retention: relationships, coaching, and community. Declared in December 2025, this shift represents a multi-year investment in platform architecture, data infrastructure, and security - with AI built natively into the systems operators already use, not layered on as a disconnected add-on. "AI will become the new operating system for member experience and club operations, and Daxko is building it directly into the platforms our customers trust," said VanDixhorn. This philosophy - that technology should eliminate friction, not create it - is central to how Daxko approaches every product decision. By automating backend complexity, operators gain back the time and resources needed to invest in member engagement, program development, and community impact. Why fitness operators are turning to Daxko Elevate Wellness for GLP-1 and metabolic health programs In March 2026, Daxko launched Elevate Wellness - a turnkey program enabling fitness operators to offer physician-guided metabolic health services, including GLP-1 weight management, hormone therapy, and peptide treatments, through licensed telemedicine partners. With the obesity drug market projected to reach $100-150 billion globally by 2030, and up to 30 million Americans potentially using GLP-1 medications by that time, Elevate Wellness gives fitness facilities a structured, compliant way to participate - without taking on clinical risk, medical staffing, or regulatory burden. The program connects licensed telemedicine providers directly with the fitness environment, keeping medical care firmly with clinicians while the club delivers the strength training, coaching, and accountability that makes results last. "Weight loss is no longer the hardest step. The real challenge is maintaining results through strength, coaching, and community - and fitness organizations are uniquely positioned to provide that," said VanDixhorn. Meet Daxko at the Athletech Innovation Summit 2026 in New York City Daxko will be present at the Athletech Innovation Summit, June 16-17, 2026 in New York City. Chief Sales Officer Nick Thornton will moderate the panel "The GLP-1 Opportunity: How Fitness Is Adapting in Real Time," exploring how operators are positioning themselves at the intersection of fitness and metabolic health. About Daxko Daxko provides management software and integrated payments for health, fitness, and wellness organizations. Serving more than 19,000 facilities across 68 countries, Daxko supports membership management, programs, scheduling, engagement, and financial transactions. By connecting technology, payments, engagement, and ecosystem partners, Daxko helps operators deliver modern wellness experiences while running more effective and resilient businesses. Media contact: Christa Gorham, Senior Director, Brand and Communications Contact Information: 600 University Park Place, Suite 500 Birmingham, Alabama 35209 United States
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About Daxko Nation
Industries
Data & Analytics
Consumer Software
Enterprise Software
Company Size
501-1,000
Company Stage
Early VC
Total Funding
$7.8M
Headquarters
Homewood, Illinois
Founded
1998
There are no jobs for Daxko Nation right now.
Find jobs on Simplify and start your career today