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Daxko Nation

Subscription-based software for fitness facilities

Overview

Daxko Nation provides cloud-based software solutions for fitness and wellness centers, such as gyms, health clubs, and community centers, to manage memberships, schedule classes, engage members, and generate reports through a subscription model. The platform combines modules for member management, mobile engagement apps, class scheduling, and reporting, and can integrate with other technology partners to deliver a seamless experience. It differentiates itself by targeting the fitness and wellness sector with an all-in-one, integrated toolset and partner ecosystem. The goal is to improve member experience and operational efficiency for facilities using a single software platform.

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About Daxko Nation

Simplify's Rating
Why Daxko Nation is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsumer SoftwareEnterprise Software

Company Size

501-1,000

Company Stage

Early VC

Total Funding

$7.8M

Headquarters

Homewood, IL

Founded

1998

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Simplify's take

What believers are saying

  • October 2026 headquarters expansion signals hiring, commitment, and deeper Birmingham talent access.
  • September 2026 Alaris acquisition strengthens childcare compliance across YMCAs and recreation centers.
  • March 2026 Elevate Wellness and June 2026 FitnessForce broaden monetizable product lines.

What critics are saying

  • Delaware Chancery rejected Daxko's noncompete on January 22, 2026, weakening sales-protection enforcement.
  • Stitching FitnessForce, Exercise.com, Alaris, and legacy platforms risks customer confusion by 2027.
  • Competitors like Mindbody, Wodify, and boutique specialists will attack margins in every segment.
  • A security breach in payments or childcare data would trigger mass defections and regulator scrutiny.

What makes Daxko Nation unique

  • Daxko spans gyms, YMCAs, JCCs, child care, and global franchises after 2026 acquisitions.
  • Its integrated payments, operations, and member data reduce operator switching costs.
  • FitnessForce adds API-first international billing, WhatsApp, biometric access, and franchise economics.

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Funding

Total Funding

$7.8M

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Hybrid Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
Homely Media
Oct 28th, 2026
Daxko expands Birmingham presence with new global headquarters.

Daxko expands Birmingham presence with new global headquarters. * Forrest Webber | Bear Brothers Cleaning | The Trade Table * October 28, 2026 Software company Daxko plans to open its global headquarters in downtown Birmingham in April 2027, bringing new investment and potential job growth to the city. The company expects to add more than 200 local positions over the next three years as it expands its Birmingham operations. New headquarters to anchor Daxko's Birmingham growth. The headquarters will be located at 1728 Third Avenue North. Daxko currently employs approximately 130 people in the Birmingham area and began planning the move after outgrowing its Homewood offices. Founded in 1998, Daxko provides software-as-a-service solutions, including integrated payment services, for health, fitness, and wellness organizations. The company has maintained its Birmingham roots while serving clients across its global operations. CEO Jeff VanDixhorn said Birmingham has been central to the company's development since its early days in the technology industry. Company leaders view the move as an opportunity to continue investing in the community where Daxko began. Office designed for hybrid work and employee wellness. The new headquarters will support a hybrid work schedule, with employees expected to work onsite two to three days per week. Planned amenities include modern office spaces, an onsite fitness studio, and an attached secure parking garage. Beyond serving as a workplace, the building is being positioned as a community gathering space. Company officials say the headquarters will accommodate community events and help connect Daxko's global operations with Birmingham. Company sees downtown as a growing technology hub. Daxko Senior Vice President Concetta Lewis described the move as a homecoming. She pointed to downtown Birmingham's development as a center for innovation and talent as a reason for the company's return. The planned expansion could strengthen Birmingham's technology sector by bringing additional jobs and investment to the area. Daxko's goal of adding more than 200 positions over three years would significantly increase its local workforce if achieved. The headquarters is scheduled to open in April 2027, marking another chapter in the company's long-standing relationship with Birmingham.

PR Newswire
Sep 16th, 2026
Daxko acquires Alaris to integrate childcare compliance into health and wellness management software

Daxko, a software and payments provider to the health and wellness industry, has acquired Alaris, a childcare compliance and management software platform. The acquisition brings Alaris' staff-to-child ratio tracking, meal programme compliance, and state licensing support to nonprofit and recreation centres and health club childcare programmes. Alaris will continue operating as a standalone product for operators using third-party management systems. For operators on Daxko platforms, childcare management will be integrated natively, connecting childcare data with operational insights and member records. The combined solution enables staff-to-child ratio enforcement, Child and Adult Care Food Programme meal tracking, and state agency attendance submission. Daxko serves more than 19,000 facilities across 68 countries.

omniXM
Aug 17th, 2026
omniXM partners with Daxko to bring experience intelligence to fitness & wellness operators.

omniXM partners with Daxko to bring experience intelligence to fitness & wellness operators. Daxko captures what members do. omniXM understands why by asking the right questions at the right time to surface intent, predict risk, and drive retention. omniXM, the AI-native Experience Management Operating System (omniXMOS) built for fitness & wellness, hospitality, and service operators, has partnered with Daxko, the leading technology partner for health and fitness centers worldwide. The partnership brings together Daxko's membership and operations platform, used by thousands of YMCAs, JCCs, health clubs and community fitness organizations, with omniXM's AI-powered experience intelligence. The goal is straightforward: give fitness operators a way to understand not just what their members are doing, but how they feel. Before dissatisfaction turns into cancellation. What the partnership unlocks. Daxko has built the most comprehensive operational platform in fitness and wellness. Thousands of organizations rely on it every day to manage member activity, attendance, billing, enrollment and program participation. It is the system of record for how fitness operators run their business. omniXM adds an experience intelligence layer to that foundation. Where Daxko captures what members do, omniXM captures how members feel and connects the two into a single, actionable view. 30-50% Annual member turnover remains the industry norm across fitness and wellness organizations.Source: Health & Fitness Association (HFA) Together, omniXM and Daxko give fitness operators a way to get ahead of that number. Member retention isn't just about preventing cancellations. A genuinely good experience creates a feeling that stays with people - and that feeling is what drives loyalty, referrals, and long-term revenue. The key is understanding what members actually want, and that starts with asking the right questions, to the right member, at the right time. omniXM does exactly that - capturing clear member intent through intelligent, context-aware conversations triggered by real membership events. The platform is powered by XMOS, a suite of 12 specialized AI agents purpose-built for fitness and service operators. These agents work as a connected system: capturing member experience signals, detecting early dissatisfaction patterns, and acting on them. UNDERSTAND 12 Agents. One System. omniAI doesn't just flag issues or generate reports. It identifies the right action, assigns it to the right person, and executes it autonomously. Combined with Daxko's operational data, operators get a single, connected view of member experience - what members do and how they feel, in one system. Fitness operators have been managing retention with incomplete information for too long. Daxko is the operational backbone for thousands of fitness organizations. By connecting omniXM's experience intelligence with Daxko's membership data, OmniXM is giving operators the ability to see churn risk early and act on it, not after the member has already left, but months before. - Nishant Padhye · Founder, omniXM Its customers have always had strong operational foundations. What this partnership adds is the ability to understand how their members actually feel - and act on that insight in real time. omniXM's experience intelligence, combined with Daxko's membership platform, gives fitness operators a more complete picture of member experience. - Wes Gillette, Chief Product Officer, Daxko Team Proven results. in member revenue opportunities identified in 2 years. A large YMCA association working with omniXM identified over $1M+ in member revenue opportunities in 2 years. The key was not just reaching out to disengaged members, but knowing what to say and when to say it. Every outreach was informed by member history, satisfaction signals and behavioral context. Generic follow-ups became intent-driven conversations that recovered at-risk relationships and surfaced upsell and cross-sell opportunities. For Daxko customers, the partnership extends the value of their existing platform into experience intelligence and member retention, turning existing membership data into insights and action without adding complexity or replacing current systems. Learn how omniXM and Daxko work together to turn membership data into retention intelligence. omniXM. omniXM is the AI-native Experience Management Operating System built for fitness & wellness, hospitality and service operators. The platform captures experience signals, identifies root causes, assigns resolution and proves impact on the metrics that matter. 5000+ Locations 50% of Fortune 500 Daxko. Daxko is the leading technology partner for health and fitness centers worldwide, delivering comprehensive technology solutions, integrated payment processing and unparalleled insights. Since 1998, Daxko has been dedicated to meeting the unique needs of YMCAs, JCCs, health clubs, boutique fitness studios and community wellness organizations. omniXM · Every Experience Matters News · 2026

GlobeNewswire
Aug 6th, 2026
Daxko and CampDoc expand partnership and integration to Child Care programs.

Daxko and CampDoc expand partnership and integration to Child Care programs. ANN ARBOR, Mich., Aug. 06, 2026 (GLOBE NEWSWIRE) - CampDoc, the leading Electronic Health Record (EHR) system for camps and youth programs, and Daxko, a leading technology partner for community-based organizations, announced an expansion of their partnership and integration to support child care programs. The new Child Care functionality builds upon CampDoc's existing integration with Daxko, and empowers staff to manage enrollment and day-to-day operations in Daxko while using CampDoc to collect, review, and securely manage the health information their programs require. With support for child care programs now available, YMCAs, JCCs, Boys & Girls Clubs, community centers, and other youth-serving organizations can extend CampDoc's health workflows to additional year-round programming, including early childhood education programs, out-of-school-time programs, and more. "Many organizations operate child care, afterschool programs, school-break events, and camps under the same roof," said Dr. Michael Ambrose, Founder and CEO of CampDoc. "Expanding our work with Daxko gives these organizations a more connected way to prepare their staff, manage health information, and support all of the programs they offer throughout the year." CampDoc provides purpose-built tools for managing participant health information before and during youth programs. These include configurable digital health forms, allergy and medication administration records, illness and injury tracking, and secure, role-based access to sensitive information. "Daxko Operations is designed to help community organizations manage the complexity of child care and youth programming while keeping children and families at the center of the experience," said Wes Gillette, Chief Product Officer at Daxko. "Expanding our integration with CampDoc gives customers another way to connect their operational workflows with the specialized health tools their programs need." The expanded integration is now available to organizations using the Child Care module in Daxko Operations. Organizations interested in connecting Daxko's child care management capabilities with CampDoc's health management platform can visit www.campdoc.com or www.daxko.com or contact either team to learn more about the integration. About DocNetwork CampDoc and SchoolDoc offer a comprehensive Electronic Health Record solution designed to help organizations protect the health and safety of children while they are away from home. DocNetwork is trusted by more than 1,250 programs across all 50 states and internationally, including traditional day and residential camps, YMCAs, JCCs, parks and recreation departments, aquariums, museums, zoos, colleges and universities, and K-12 schools. About Daxko Daxko powers the world's leading fitness and wellness organizations, providing innovative technology that maximizes productivity, increases engagement, and drives sustainable growth. With a comprehensive suite of software solutions, including operations automation, payment processing, and member engagement tools, Daxko helps businesses scale with confidence. Backed by deep industry expertise and a commitment to long-term success, Daxko partners with fitness clubs, boutique studios, YMCAs, and wellness centers to create thriving communities where individuals can reach their full potential. For Daxko: Kalli DeWeese Senior Manager, Corporate Communications [email protected]

PR Newswire
Jun 23rd, 2026
Daxko acquires FitnessForce to expand global fitness software for multi-location operators

Daxko has acquired FitnessForce, a membership management platform designed for multi-location and franchise fitness operators. Financial terms were not disclosed. FitnessForce offers an API-first platform with features including local payments, biometric access, WhatsApp communications, AI-powered insights and franchise economics across 12 countries. The platform serves global fitness franchisors and multi-location enterprises needing cross-border billing and royalty management capabilities. The acquisition follows Daxko's October 2025 purchase of Exercise.com and expands its portfolio to serve operators ranging from boutique studios to large franchises across over 55 countries. FitnessForce founders Hadi Curtay and Quaid Jawadwala will join Daxko in leadership roles, with Curtay becoming managing director and vice president of global fitness.

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