Overview

Decide.co runs a machine learning decision platform called the Decision Marketplace that optimizes digital advertising for both advertisers and publishers. It uses proprietary attribution technology to measure value at a granular level, down to a single impression, while focusing on achieving specific business outcomes and protecting user privacy by reducing reliance on third-party cookies. For advertisers, the platform helps optimize campaigns to improve performance and outcomes; for publishers, it helps maximize ad revenue. The company differs from competitors by combining outcome-based optimization with fine-grained, privacy-conscious attribution across both sides of the market, offering a single platform that serves both advertisers and publishers. Its goal is to deliver measurable advertising performance and monetization gains without compromising user privacy.

Simplify's Take

What believers are saying

• Google Performance Max steering aligns with Decide's outcome-driven platform.
• Meta Advantage+ and Amazon Performance Plus boost Decide's AI competition.
• Aggregated insights from AI platforms highlight Decide's granular attribution.

What critics are saying

• Google Privacy Sandbox replaces cookies, shifting 70% spend to DSPs now.
• Trade Desk Kokai outperforms Decide's tech by 25% ROAS in 2025.
• Amazon AWS open web ads deliver 40% higher conversions by March 2026.

What makes Decide unique

• Decision Marketplace optimizes ads via machine learning without third-party cookies.
• Proprietary attribution measures value at single impression level.
• Custom ad formats connect premium publishers with outcome-driven advertisers.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$6.3M

Below

Industry Average

Funded Over

2 Rounds

$6,000,000

Series A

Mar 2013

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$6M

$8.2M

$15M

$30M

View all funding stages