Overview

Decide's main product, the Decision Marketplace℠, utilizes AI to create an intelligent model marketplace, currently applied in a cookieless ad platform, with future plans for broader implementation, demonstrating a focus on AI-driven intelligent model marketplace technology.

Simplify's Take

What believers are saying

• Privacy-preserving advertising solutions are in demand, aligning with Decide's technologies.
• Contextual advertising rise benefits Decide's custom ad formats and integration.
• Machine learning's growing importance enhances the value of Decide's platform.

What critics are saying

• Ad-blocking technologies could reduce the effectiveness of Decide's solutions.
• Privacy-focused browsers challenge Decide's proprietary attribution technologies.
• Alternative platforms like TikTok may divert advertising budgets from Decide.

What makes Decide unique

• Decide offers custom ad formats and flexible integration types for advertisers.
• Their proprietary attribution technology eliminates the need for third-party cookies.
• The Decision Marketplace uses machine learning to optimize ad performance.

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Funding

Total Funding

$6.1M

Below

Industry Average

Funded Over

2 Rounds

$6,000,000

Series A

Mar 2013

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.

Series A Funding Comparison

Below Average

Industry standards

Ind Avg. $15M

$3.7M

$5M

$6M

$8.2M

$15M

$100M

View all funding stages