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Decide.co runs a machine learning decision platform called the Decision Marketplace that optimizes digital advertising for both advertisers and publishers. It uses proprietary attribution technology to measure value at a granular level, down to a single impression, while focusing on achieving specific business outcomes and protecting user privacy by reducing reliance on third-party cookies. For advertisers, the platform helps optimize campaigns to improve performance and outcomes; for publishers, it helps maximize ad revenue. The company differs from competitors by combining outcome-based optimization with fine-grained, privacy-conscious attribution across both sides of the market, offering a single platform that serves both advertisers and publishers. Its goal is to deliver measurable advertising performance and monetization gains without compromising user privacy.
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$6.3M
Headquarters
St. Louis, Missouri
Founded
2008
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Total Funding
$6.3M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Competitive salary
Unlimited paid time off
Stock options
Paid parental leave
Professional development opportunities
401(k) with 5% company match
Paid volunteer days
Health, dental, & vision insurance
Disability & life insurance
Work from home
Free gym membership & yoga
Free mobile plan
Decide expands into Nigerian workplaces with CafeOne partnership. July 19, 2026 Nigerian startup Decide is taking a different route to grow its user base. Instead of chasing individual sign ups, the company wants to reach people through the places where they already work. To do that, it has launched Decide for Work, an enterprise offering aimed at businesses, universities and co working spaces. The first rollout comes through CafeOne, a co working network with more than 30 locations across Nigeria. Under the partnership, eligible CafeOne members will receive premium access to Decide as part of their subscription. They will be able to use the startup's spreadsheet assistant for analysing data, working through reports and carrying out research without paying for a separate subscription. Businesses are looking for practical AI tools. The launch comes as more businesses across Africa start finding practical uses for AI in their daily operations. According to PwC, 64% of African workers used AI at work during 2025, above the global average of 54%. KPMG has also reported that 65% of West African CEOs expect the technology to improve efficiency during 2026. For Decide founder Abiodun Adetona, the bigger issue is not whether AI is capable enough. It is making sure the tools are available where people already spend their working day. That thinking sits behind Decide for Work. Rather than asking every employee to register individually, the company will work directly with organisations to roll out the platform across teams, handle onboarding and provide support where needed. Pricing will depend on the size of each deployment, the number of users and any custom requirements. Building on early traction. Adetona, a former Flutterwave software engineer, founded Decide in 2025. The platform lets users analyse spreadsheets using plain language prompts instead of formulas, making it easier to work through large sets of business data. The startup says users have completed more than 41,000 spreadsheet analysis sessions and created or analysed over 21,000 spreadsheets since launch. It also says professionals in more than 10 Countries now use the platform. Decide adds that its spreadsheet assistant scored 82.5% on SpreadsheetBench, a benchmark that measures how well AI systems handle spreadsheet tasks. According to the company, that places it alongside products from OpenAI and Anthropic. CafeOne is the first step. For the startup, CafeOne was an obvious place to begin. Its members include founders, freelancers, analysts and growing businesses that regularly work with spreadsheets, reports and business data. Eligible CafeOne members will receive premium credits that unlock Decide's paid features. Access will remain available until those credits are exhausted. CafeOne subscriptions range from ₦8,525 per day to ₦109,950 per month Decide says it is already in talks with other co-working operators, universities, professional communities and businesses interested in offering the platform to their members or employees. The CafeOne partnership marks the first step in that strategy. Whether it leads to wider adoption remains to be seen, but it gives Decide a chance to put its software in front of people who are likely to use it every day.
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Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
11-50
Company Stage
Series A
Total Funding
$6.3M
Headquarters
St. Louis, Missouri
Founded
2008
Find jobs on Simplify and start your career today