Adidas hit by Deckers Outdoor's lowered forecast. Published on 10/23/2026 at 04:49 am EDT dpa-AFX - Translated by Marketscreener - See original FRANKFURT (dpa-AFX) - Deckers Outdoor's lowered full-year forecast weighed on Adidas shares on Friday. The sporting goods company, one of the weakest performers on the DAX, was recently down 1.4 percent at €156.80. This pushed Adidas' losses for the year back to just over 7 percent. However, the 200-day moving average, which Adidas shares had only moved above last week, provided support. Deckers lowered its outlook on Thursday after the US market close, citing subdued consumer spending that had led to weaker sales of Hoka sneakers and Ugg boots in the latest quarter. One trader noted that although Adidas had reported strong preliminary quarterly results on Tuesday, Deckers was now dampening sentiment. Deckers shares were recently down around 9 percent in premarket US trading./niw/jha/ (C) dpa-AFX - 2026

Deckers Outdoor cuts fiscal 2027 guidance despite EPS beat. Deckers Outdoor (DECK) cut its fiscal 2027 guidance on 22 October, even as the owner of UGG and HOKA delivered a quarter that beat earnings forecasts by a wide margin. The market's verdict was unambiguous: shares fell as much as 8.6%-8.7% in the immediate aftermath of the release, according to Investing.com, before the decline deepened to 10.01% by the close, leaving the stock at $79.07 on volume 3.77 times its 20-day average. The headline numbers told two different stories. Second-quarter net sales of $1.48 billion rose 3.5% from $1.43 billion a year earlier but missed the $1.51 billion that analysts had pencilled in, according to the company's 8-K filing. Diluted earnings per share of $2.31, up from $1.82 a year earlier, comfortably beat the $1.79 consensus tracked by GuruFocus - though $0.28 of that figure came from net refunds tied to the IEEPA tariff regime rather than underlying trading. Why the fiscal 2027 guidance revision spooked investors. It was the outlook, not the quarter just gone, that did the damage. Deckers lowered its fiscal 2027 net sales guidance to a range of $5.70 billion to $5.73 billion, down from the $5.86 billion to $5.91 billion it had pencilled in previously, according to WWD. At the same time, the company raised its full-year diluted EPS guidance to $7.80-$7.95, above the $7.50 analysts had expected, as reported by Benzinga. Roughly $0.52 of that new EPS guidance is also attributable to tariff refunds, meaning the earnings upgrade leans heavily on a one-off tax item rather than a structural improvement in trading. That combination - slower growth, fatter margins, flattered earnings - is the crux of what investors are wrestling with. Within the quarter, HOKA brand sales rose 6.8% to $677.2 million and UGG grew 3.5% to $786.4 million, both decelerating from the pace investors had grown used to. Deckers leaned hard into capital returns instead: it repurchased $299 million of its own shares in the quarter, taking the first-half total to $637 million, with roughly $4.4 billion still authorised for future buybacks. A pattern investors have seen before. This is not the first time Deckers has been punished for a release that, on paper, looked decent. After its first-quarter fiscal 2027 results in July 2026, shares fell 6.1% even though both revenue and EPS beat estimates and management had raised guidance at the time, according to Yahoo Finance. Two consecutive quarters of share-price declines on ostensibly good numbers suggest the market is now pricing Deckers on the trajectory of its growth engines, HOKA and UGG, rather than on headline beats alone. Positioning data back up the idea that the market was braced for disappointment. The proportion of daily trading volume attributable to short sales - bets that the shares will fall - climbed from 0.605 on 19 October to as high as 0.716 in the days bracketing the report, according to FINRA data. That is not an extreme reading in isolation, but the steady climb into earnings points to traders hedging against exactly the kind of guidance disappointment that materialised. The wider backdrop for discretionary spending. Deckers' guidance cut lands against a consumer backdrop that is cooling rather than collapsing. The US unemployment rate ticked up to 4.2% in September from 4.1% the prior month, per Federal Reserve data, while the 10-year Treasury yield sat at 5.13% in late October - a level that keeps financing costs elevated for both consumers and the wholesale and retail partners who stock Deckers' brands. None of that is catastrophic for a company generating the kind of free cash flow needed to fund a $4.4 billion buyback programme, but it does little to support the premium growth multiple that UGG and HOKA investors had become accustomed to paying. The net income trend tells its own story of a business that remains highly profitable even as growth slows: Deckers posted $268.2 million of net income in the equivalent quarter a year earlier and has not had a loss-making quarter across the periods disclosed in its recent filings. The question facing shareholders now is not whether Deckers can turn a profit, but whether a strategy that trades top-line momentum for margin and buybacks is one the market is willing to pay up for. For now, the answer on 22 October was a clear no. This article is for information only and is not investment advice or a recommendation to buy or sell any asset. Markets move quickly; figures are correct as sourced at the time of writing. Always do your own research before making financial decisions.

Deckers Outdoor (NYSE:DECK) sees unusually-high trading volume - time to buy? October 23, 2026 Key points. * Deckers beat quarterly earnings expectations, with adjusted EPS of approximately $2.03-$2.31 and revenue of $1.48 billion; HOKA revenue grew 7% to $677 million. * Growth concerns weighed on the stock: management cut fiscal 2027 revenue guidance below consensus, citing slower HOKA and UGG growth and increased promotions amid aggressive competitor discounting. * Shares fell about 5.5% to roughly $82, while analyst sentiment remained mixed: the consensus rating was Hold with a $102 target price, despite several firms maintaining Buy or Outperform ratings. * Is Deckers Outdoor on your watchlist? MarketBeat All Access adds unlimited watchlist stocks and real-time alerts for $149 a year, a rate that never goes up while you are a member. Deckers Outdoor Corporation (NYSE:DECK - Get Free Report) shares saw an uptick in trading volume on Friday. 2,331,279 shares traded hands during mid-day trading, a decline of 8% from the previous session's volume of 2,521,829 shares. The stock last traded at $82.1460 and had previously closed at $85.28. Key headlines impacting Deckers Outdoor. Here are the key news stories impacting Deckers Outdoor this week: * Deckers reported fiscal second-quarter adjusted earnings of approximately $2.03-$2.31 per share, above analyst expectations near $1.79-$1.82. Revenue rose about 3.5% year over year to $1.48 billion, while HOKA revenue increased 7% to $677 million. * Management said HOKA and UGG continue to retain full pricing power, and disciplined inventory and marketplace management helped support margins. Analysts at Truist, Stifel and Needham maintained "buy" ratings despite lowering their price targets, leaving substantial implied upside from current levels. * Deckers appointed Rati Sahi Levesque to its board of directors. The governance change is unlikely to be a major near-term stock catalyst. * Fiscal 2027 revenue guidance was reduced to approximately $5.7 billion-$5.725 billion, below the roughly $5.9 billion consensus estimate. Management cited slower expected growth for HOKA and UGG and higher U.S. promotions, while second-quarter revenue also missed estimates of about $1.51 billion. * The outlook cut reinforced concerns that aggressive discounting by competitors is pressuring premium footwear demand and could make Deckers' growth less durable. Truist lowered its price target to $95 from $105, while other firms also reduced targets, despite retaining positive ratings. Wall Street analysts forecast growth. A number of equities analysts recently weighed in on the stock. UBS Group set a $137.00 target price on shares of Deckers Outdoor in a research note on Friday. Raymond James Financial set a $105.00 target price on shares of Deckers Outdoor and gave the company an "outperform" rating in a research note on Friday, October 16th. Barclays set a $100.00 target price on shares of Deckers Outdoor in a research note on Friday. Piper Sandler downgraded shares of Deckers Outdoor from a "neutral" rating to an "underweight" rating and decreased their price target for the company from $100.00 to $75.00 in a research note on Friday. Finally, Robert W. Baird set a $95.00 target price on Deckers Outdoor in a report on Friday. Nine research analysts have rated the stock with a Buy rating, eleven have assigned a Hold rating and four have assigned a Sell rating to the company's stock. Based on data from MarketBeat.com, the company presently has a consensus rating of "Hold" and a consensus target price of $102.00. Discover more Compare Shoes Read Company News Shop Leather Boots Deckers Outdoor trading down 5.5%. The company has a market cap of $10.98 billion, a P/E ratio of 11.44, a PEG ratio of 1.33 and a beta of 1.12. The business's fifty day moving average is $83.67 and its 200 day moving average is $97.00. Deckers Outdoor (NYSE:DECK - Get Free Report) last issued its quarterly earnings data on Thursday, July 23rd. The textile maker reported $0.94 EPS for the quarter, topping the consensus estimate of $0.88 by $0.06. The company had revenue of $1.02 billion during the quarter, compared to analyst estimates of $1.02 billion. Deckers Outdoor had a return on equity of 41.51% and a net margin of 18.54%. Deckers Outdoor's revenue was up 5.7% on a year-over-year basis. During the same quarter in the previous year, the firm earned $0.93 earnings per share. As a group, research analysts expect that Deckers Outdoor Corporation will post 7.50 EPS for the current fiscal year. Hedge funds weigh in on Deckers Outdoor. Large investors have recently made changes to their positions in the business. Costello Asset Management INC boosted its stake in Deckers Outdoor by 14.3% during the 1st quarter. Costello Asset Management INC now owns 800 shares of the textile maker's stock valued at $80,000 after purchasing an additional 100 shares during the last quarter. Hilton Head Capital Partners LLC raised its stake in shares of Deckers Outdoor by 29.8% in the first quarter. Hilton Head Capital Partners LLC now owns 440 shares of the textile maker's stock worth $44,000 after purchasing an additional 101 shares during the last quarter. Cim LLC raised its stake in shares of Deckers Outdoor by 1.1% in the first quarter. Cim LLC now owns 12,207 shares of the textile maker's stock worth $1,222,000 after purchasing an additional 133 shares during the last quarter. Resonant Capital Advisors LLC lifted its holdings in shares of Deckers Outdoor by 3.4% during the first quarter. Resonant Capital Advisors LLC now owns 4,250 shares of the textile maker's stock valued at $425,000 after purchasing an additional 138 shares in the last quarter. Finally, Tema ETFs LLC lifted its holdings in shares of Deckers Outdoor by 5.6% during the second quarter. Tema ETFs LLC now owns 2,734 shares of the textile maker's stock valued at $271,000 after purchasing an additional 145 shares in the last quarter. 97.79% of the stock is currently owned by hedge funds and other institutional investors. Deckers Outdoor company profile. Deckers Outdoor Corporation, doing business as Deckers Brands NYSE: DECK, is a global footwear, apparel and accessories company. Its portfolio includes UGG, known for sheepskin and casual footwear; HOKA, which focuses on performance and running shoes; Teva, which offers outdoor and sport sandals and footwear; and Koolaburra by UGG, a lifestyle footwear brand. The company sells its products through department and specialty stores, independent retailers, international distributors, company-owned retail stores and e-commerce websites. This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to [email protected]. Before you consider Deckers Outdoor, you'll want to hear this. MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Deckers Outdoor wasn't on the list. While Deckers Outdoor currently has a Hold rating among analysts, top-rated analysts believe these five stocks are better buys. 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