DecksDirect

DecksDirect

Sells in-stock decking and railing materials

Overview

DecksDirect helps people build outdoor spaces by supplying a wide range of deck materials and accessories. It offers railing lines, hardware, deck boards, lighting, and more, all sourced from leading brands and kept in stock for fast shipping. Customers place orders and items ship the same day, thanks to a large in-stock selection curated for durability and style. The company emphasizes practical, real-world service from a team of experienced deck builders who provide personalized assistance, aiming to match each customer with the right products and solutions. DecksDirect differentiates itself through its combination of hands-on, knowledgeable service, a broad, in-stock catalog, and rapid fulfillment. Its goal is to help customers realize their deck projects efficiently and with the right materials to achieve the outdoor look they want.

About DecksDirect

Simplify's Rating
Why DecksDirect is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, Minnesota

Founded

2003

Simplify Jobs

Simplify's Take

What believers are saying

  • Harbour Group acquisition in 2022 enables scaled growth and inventory expansion.
  • DIY Home Center merger on January 28, 2026 consolidates DIY home project expertise.
  • Fortress Building Products and Aspire Pavers partnerships broaden premium product offerings.

What critics are saying

  • Amazon captures price-sensitive DIY customers with faster shipping in 6-12 months.
  • Home Depot and Lowe's expand in-store composites, undercutting traffic in 12-18 months.
  • Trex and TimberTech direct e-commerce launches bypass retailer margins in 12-24 months.

What makes DecksDirect unique

  • Pure online retailer since 2008 focuses solely on deck materials and free technical support.
  • 99% sales via own website with same-day shipping from 100,000 sq ft Indiana center.
  • Emphasizes real people service across 69 employees on 3 continents for DIY homeowners.

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Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-5%

2 year growth

-5%
Retrofit Home
Sep 20th, 2024
Fortress Building Products Expands Partnership with DecksDirect

Fortress Building Products is pleased to expand its partnership with DecksDirect in advance of the 2025 building season.

PR Newswire
Aug 4th, 2023
Harbour Group's DecksDirect Acquires DIY Home Center

/PRNewswire/ -- DecksDirect, a Harbour Group company, has acquired DIY Home Center, LLC ("DIY"), Jeff Fox, Harbour Group's chairman and chief executive...

Business Insider
Aug 4th, 2023
Harbour Group's DecksDirect acquires DIY Home Center

DecksDirect, a Harbour Group company, has acquired DIY Home Center, LLC ("DIY"), Jeff Fox, Harbour Group's chairman and chief executive officer, announced today.

Contractor Daily News
Jul 8th, 2023
Aspire Pavers partners with DecksDirect

Aspire Pavers, a sustainable material solutions brand, has partnered with DecksDirect, an online retailer specializing in high-quality decking materials and accessories.

The Business Journals
Jan 21st, 2022
Harbour Group acquires Decksdirect

Clayton-based Harbour said it bought DecksDirect LLC, an online retailer of deck products including composite decking, railing, lighting and other deck accessories.

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