DecksDirect

DecksDirect

Sells in-stock decking and railing materials

Overview

DecksDirect helps people build outdoor spaces by supplying a wide range of deck materials and accessories. It offers railing lines, hardware, deck boards, lighting, and more, all sourced from leading brands and kept in stock for fast shipping. Customers place orders and items ship the same day, thanks to a large in-stock selection curated for durability and style. The company emphasizes practical, real-world service from a team of experienced deck builders who provide personalized assistance, aiming to match each customer with the right products and solutions. DecksDirect differentiates itself through its combination of hands-on, knowledgeable service, a broad, in-stock catalog, and rapid fulfillment. Its goal is to help customers realize their deck projects efficiently and with the right materials to achieve the outdoor look they want.

Significant Headcount Growth

About DecksDirect

Simplify's Rating
Why DecksDirect is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, Minnesota

Founded

2003

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Simplify's Take

What believers are saying

  • February 23, 2026 cash-back Pro Loyalty rewards should lift contractor retention and repeat orders.
  • The DIY Home Center merger broadens customer acquisition and cross-sells across one storefront.
  • Expanded Fortress and Aspire Pavers partnerships add higher-ticket SKUs and a one-stop-shop story.

What critics are saying

  • Amazon still carries DIY Home Center products, training buyers to bypass DecksDirect's site.
  • Category concentration in decking ties revenue to outdoor-construction demand and one seasonal purchase cycle.
  • Fortress and other manufacturers can sell direct, eroding DecksDirect's assortment and margin advantage.

What makes DecksDirect unique

  • DecksDirect sells specialized deck materials online, not broad home-improvement merchandise.
  • January 28, 2026 DIY Home Center merged into DecksDirect.com, strengthening pro and DIY reach.
  • Fortress expanded DecksDirect distribution for 2025, signaling supplier trust in its niche channel.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

5%

2 year growth

5%
Retrofit Home
Sep 20th, 2024
Fortress Building Products Expands Partnership with DecksDirect

Fortress Building Products is pleased to expand its partnership with DecksDirect in advance of the 2025 building season.

PR Newswire
Aug 4th, 2023
Harbour Group's DecksDirect Acquires DIY Home Center

/PRNewswire/ -- DecksDirect, a Harbour Group company, has acquired DIY Home Center, LLC ("DIY"), Jeff Fox, Harbour Group's chairman and chief executive...

Business Insider
Aug 4th, 2023
Harbour Group's DecksDirect acquires DIY Home Center

DecksDirect, a Harbour Group company, has acquired DIY Home Center, LLC ("DIY"), Jeff Fox, Harbour Group's chairman and chief executive officer, announced today.

Contractor Daily News
Jul 8th, 2023
Aspire Pavers partners with DecksDirect

Aspire Pavers, a sustainable material solutions brand, has partnered with DecksDirect, an online retailer specializing in high-quality decking materials and accessories.

The Business Journals
Jan 21st, 2022
Harbour Group acquires Decksdirect

Clayton-based Harbour said it bought DecksDirect LLC, an online retailer of deck products including composite decking, railing, lighting and other deck accessories.

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