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Overview
Dee Zee makes durable, USA-made truck and SUV accessories for the automotive aftermarket. Its product lineup includes items that help protect and equip vehicles for work, family trips, and adventures, designed to endure tough use and daily life. The company emphasizes practical, high-quality parts that fit a variety of vehicles and provide peace of mind for customers who rely on their vehicles. Dee Zee differentiates itself through its family-owned, community-focused approach and commitment to American-made products, aiming to treat customers like neighbors. The goal is to help you equip your journey and enjoy life’s moments with reliable accessories that support everyday life and hard work.
About Dee Zee
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Des Moines, Iowa
Founded
1977
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Simplify's Take
What believers are saying
- Pleasant Hill expansion adds 50,000 square feet and 100-plus jobs.
- Dee Zee’s 2027 plan centralizes operations into two campuses, improving efficiency.
- Recent OEM and aftermarket manufacturing investments strengthen revenue across product lines.
What critics are saying
- Ron Shivers died August 2026, creating a succession and control crisis.
- Dee Zee’s workforce slipped to 736 in 2026, signaling operating strain.
- Heavy GM exposure and 2027 campus consolidation risk execution failures and margin compression.
What makes Dee Zee unique
- Dee Zee combines truck accessories with GM structural parts under a 10-year contract.
- Pleasant Hill campuses integrate stamping, CNC milling, robotic welding, and tool-and-die.
- The company’s Iowa roots and in-house metalworking create a broad aftermarket-plus-OEM manufacturing stack.
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Company News
Dee Zee Inc. was named the 2023 SEMA Manufacturer of the Year and Summit Racing Equipment was named SEMA Channel Partner of the Year at the 2023 SEMA Show last week in Las Vegas.
Dee Zee also is building a new factory in Pleasant Hill and converting a warehouse into a production area to make structural components for the vehicles.
Dee Zee is Hiring for 26 Jobs on Simplify!
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About Dee Zee
Industries
Data & Analytics
Consumer Software
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Des Moines, Iowa
Founded
1977
Dee Zee is Hiring for 26 Jobs on Simplify!
Find jobs on Simplify and start your career today