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Overview
Dee Zee makes durable, USA-made truck and SUV accessories for the automotive aftermarket. Its product lineup includes items that help protect and equip vehicles for work, family trips, and adventures, designed to endure tough use and daily life. The company emphasizes practical, high-quality parts that fit a variety of vehicles and provide peace of mind for customers who rely on their vehicles. Dee Zee differentiates itself through its family-owned, community-focused approach and commitment to American-made products, aiming to treat customers like neighbors. The goal is to help you equip your journey and enjoy life’s moments with reliable accessories that support everyday life and hard work.
About Dee Zee
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Des Moines, Iowa
Founded
1977
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Simplify's Take
What believers are saying
- Dee Zee is actively hiring across automation, maintenance, and engineering in 2026.
- Official facilities pages show nine locations, signaling operational scale and breadth.
- Aftermarket products like running boards and tool boxes diversify demand beyond GM contracts.
What critics are saying
- GM BrightDrop dependence concentrates revenue in a single EV program through 2032.
- Pleasant Hill capex and automation hiring raise fixed costs if van demand weakens.
- A plant disruption in Des Moines would hit manufacturing, packaging, warehousing, and shipping simultaneously.
What makes Dee Zee unique
- Dee Zee manufactures truck accessories and GM BrightDrop van components from Iowa.
- Its seven Des Moines facilities integrate production, finishing, warehousing, and shipping.
- Pleasant Hill expansion adds structural-component capacity and automation-heavy manufacturing roles.
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Company News
Dee Zee Inc. was named the 2023 SEMA Manufacturer of the Year and Summit Racing Equipment was named SEMA Channel Partner of the Year at the 2023 SEMA Show last week in Las Vegas.
Dee Zee also is building a new factory in Pleasant Hill and converting a warehouse into a production area to make structural components for the vehicles.
Dee Zee is Hiring for 19 Jobs on Simplify!
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About Dee Zee
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Des Moines, Iowa
Founded
1977
Dee Zee is Hiring for 19 Jobs on Simplify!
Find jobs on Simplify and start your career today