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About DeepIntent
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Healthcare
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$677M
Headquarters
New York City, New York
Founded
2016
Overview
DeepIntent operates a demand-side platform tailored to healthcare advertising. It helps healthcare marketers plan, activate, and measure digital ad campaigns across channels to reach both patients and healthcare professionals. The platform uses a proprietary ID graph and an HCP Planner to build precise audiences from trusted data, ensuring ads reach relevant viewers while maintaining privacy and data security in a single, secure environment. This specialization sets DeepIntent apart from general ad tech providers by focusing on healthcare privacy compliance, targeted HCP and patient audiences, and a premium marketplace of brand-safe inventory. The company's goal is to enable effective, privacy-compliant digital campaigns for healthcare clients and demonstrate clear campaign impact through robust measurement and analytics.
Simplify's Take
What believers are saying
- Vitruvian Partners' $637M investment accelerates AI integration via DeepIntent Cortex.
- $40MM SLR credit facility extends to September 2030, boosting financial flexibility.
- HealthFirst expansion with iHeartMedia audio and FAST solution scales premium inventory.
What critics are saying
- Google Privacy Sandbox excludes healthcare signals, blocking Chrome's 65% share immediately.
- AdTheorent captures 15-20% clients with clean rooms in 12-18 months.
- Amazon DSP diverts 25% premium spend using AWS HealthLake in 9-15 months.
What makes DeepIntent unique
- MarketMatch platform unifies advertisers, publishers, and data providers in privacy-safe healthcare marketplace.
- Proprietary ID graph matches clinical data with digital IDs for real-time targeting.
- Founded by Memorial Sloan Kettering data scientists, serving 20+ pharma companies since 2016.
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Funding
Total Funding
$677M
Above
Industry Average
Funded Over
3 Rounds
Benefits
Remote Work Options
Performance Bonus
Company News
SLR Digital Finance (“SLRDF”) provided a $40 million senior secured revolving ABL credit facility to DeepIntent, a leading healthcare advertising demand-side platform (DSP). The facility includes improved terms and an extended maturity through September 2030, providing continued flexibility and support for the Company following a recent investment...
By partnering with DeepIntent, which has specialized compliance infrastructure for healthcare advertising, iHeartMedia can potentially reduce barriers to entry in this lucrative vertical while leveraging its extensive audio reach.
Funding will accelerate DeepIntent’s next phase of growth, product development, and industry leadership – empowering clients with smarter marketing solutions
DeepIntent, a healthcare adtech firm, secured a $637 million investment from Vitruvian Partners, which now holds a majority share. The funding will be used to integrate generative AI tools into DeepIntent's platform. The company will continue to operate independently under CEO Chris Paquette, with a reconstituted board of directors. Vitruvian Partners expressed confidence in DeepIntent's role in personalized healthcare and data-driven advertising.
DeepIntent, a demand-side platform that helps healthcare and pharma brands including AstraZeneca, Bayer, Gilead, and Johnson & Johnson buy ad space, announced Tuesday that it's secured a $637 million investment from private equity firm Vitruvian Partners.
DeepIntent is Hiring for 9 Jobs on Simplify!
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About DeepIntent
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Healthcare
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$677M
Headquarters
New York City, New York
Founded
2016
DeepIntent is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today