Overview

DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target both patients and healthcare professionals. The platform uses a proprietary ID graph and HCP Planner to form precise audience segments based on trusted data sources, addressing the unique challenges of healthcare advertising, including privacy concerns. DeepIntent stands out from competitors by prioritizing privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective campaigns while maintaining high standards of data security.

Simplify's Take

What believers are saying

• Partnership with Everyday Health Group expands access to premium health segments.
• Integration with Acxiom optimizes marketing reach and performance through direct data integration.
• Joining the NAI aligns DeepIntent with industry standards, increasing client trust.

What critics are saying

• Emerging healthcare advertising platforms could dilute DeepIntent's market share.
• Rapid evolution of digital privacy laws may increase operational costs for compliance.
• Reliance on third-party data vendors poses compliance and reputational risks.

What makes DeepIntent unique

• DeepIntent's MarketMatch platform connects advertisers, publishers, and data providers in healthcare.
• The company offers privacy-compliant digital ads to clinically-relevant patients and professionals.
• DeepIntent's proprietary ID graph enables precise targeting in healthcare advertising.

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