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Overview
DeepIntent operates a demand-side platform tailored to healthcare advertising. It helps healthcare marketers plan, activate, and measure digital ad campaigns across channels to reach both patients and healthcare professionals. The platform uses a proprietary ID graph and an HCP Planner to build precise audiences from trusted data, ensuring ads reach relevant viewers while maintaining privacy and data security in a single, secure environment. This specialization sets DeepIntent apart from general ad tech providers by focusing on healthcare privacy compliance, targeted HCP and patient audiences, and a premium marketplace of brand-safe inventory. The company's goal is to enable effective, privacy-compliant digital campaigns for healthcare clients and demonstrate clear campaign impact through robust measurement and analytics.
About DeepIntent
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Healthcare
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$677M
Headquarters
New York City, New York
Founded
2016
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Simplify's Take
What believers are saying
- DeepIntent serves 19 of the top 20 global life sciences companies.
- The $637 million Vitruvian investment funds product expansion and faster go-to-market execution.
- New EHR and point-of-care partnerships expand premium inventory and clinical workflow reach.
What critics are saying
- Revenue is exposed to large-pharma customer concentration and procurement consolidation.
- Clinical-data targeting faces tighter FDA and FTC scrutiny over privacy and consent.
- Third-party EHR partners can reprioritize, reprice, or restrict inventory access.
What makes DeepIntent unique
- DeepIntent unites media, identity, and clinical data in a healthcare DSP.
- It targets HCPs and patients across streaming TV, podcasts, and point-of-care media.
- Patented technology and privacy-safe activation support measurable audience quality and script lift.
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Funding
Total Funding
$677M
Above
Industry Average
Funded Over
2 Rounds
Benefits
Remote Work Options
Performance Bonus
Growth & Insights and Company News
6 month growth
↓ -10%1 year growth
↓ -10%2 year growth
↓ -10%SLR Digital Finance (“SLRDF”) provided a $40 million senior secured revolving ABL credit facility to DeepIntent, a leading healthcare advertising demand-side platform (DSP). The facility includes improved terms and an extended maturity through September 2030, providing continued flexibility and support for the Company following a recent investment...
By partnering with DeepIntent, which has specialized compliance infrastructure for healthcare advertising, iHeartMedia can potentially reduce barriers to entry in this lucrative vertical while leveraging its extensive audio reach.
Funding will accelerate DeepIntent’s next phase of growth, product development, and industry leadership – empowering clients with smarter marketing solutions
DeepIntent, a healthcare adtech firm, secured a $637 million investment from Vitruvian Partners, which now holds a majority share. The funding will be used to integrate generative AI tools into DeepIntent's platform. The company will continue to operate independently under CEO Chris Paquette, with a reconstituted board of directors. Vitruvian Partners expressed confidence in DeepIntent's role in personalized healthcare and data-driven advertising.
DeepIntent, a demand-side platform that helps healthcare and pharma brands including AstraZeneca, Bayer, Gilead, and Johnson & Johnson buy ad space, announced Tuesday that it's secured a $637 million investment from private equity firm Vitruvian Partners.
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About DeepIntent
Industries
Data & Analytics
Enterprise Software
Cybersecurity
Healthcare
Company Size
201-500
Company Stage
Debt Financing
Total Funding
$677M
Headquarters
New York City, New York
Founded
2016
DeepIntent is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today