Overview

DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target patients and healthcare professionals across digital channels. The platform uses a proprietary ID graph and HCP Planner to form targeted audiences based on reliable data sources, addressing privacy concerns in healthcare advertising. DeepIntent stands out from competitors by prioritizing privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective digital advertising campaigns while maintaining high standards of data security.

Simplify's Take

What believers are saying

• Partnership with Everyday Health Group expands access to premium health segments.
• Integration with Acxiom enhances data capabilities and marketing performance.
• Winning the Digiday Media Award boosts DeepIntent's industry credibility.

What critics are saying

• Scrutiny on third-party data vendors may lead to compliance challenges.
• Data privacy regulation changes could impact partnerships and data sharing.
• Integration with Acxiom poses risks related to data breaches or misuse.

What makes DeepIntent unique

• DeepIntent's MarketMatch platform offers a unified digital healthcare marketplace.
• The proprietary ID graph enables precise targeting of healthcare professionals and patients.
• Focus on privacy compliance sets DeepIntent apart in healthcare advertising.

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