Overview
Definity First is a global digital consulting firm that helps organizations address business challenges through technology, customer experience, analytics, and marketing optimization. It positions itself as a trusted partner with extensive expertise in enterprise software as a Gold Certified Microsoft Partner, delivering services rather than a standalone product. How it works: Definity First partners with clients to assess needs, design and implement technology solutions (especially Microsoft-based), optimize customer experiences, develop analytics capabilities, and improve marketing performance. It differentiates itself through deep enterprise software expertise, a broad global footprint, and recognized workplace culture, aiming to guide clients through digital transformation to achieve measurable business outcomes.
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Simplify's take
What believers are saying
- The Oct. 27, 2026 dab partnership opens cross-sell into SAP-heavy enterprises across Latin America.
- ISO 27001 and Microsoft Partner positioning reduce procurement friction for security-conscious buyers.
- The 2025 rebrand signals AI-led positioning, helping Definity pitch higher-value transformation work.
What critics are saying
- Microsoft-ecosystem dependence leaves Definity exposed if Fabric or SAP partner economics deteriorate in 2027.
- Large consultancies like Accenture and EPAM compress pricing, talent retention, and deal sizes in LATAM.
- If the 2026 brand reset fails to win enterprise logos, Definity remains a niche boutique and stalls.
What makes Definity unique
- Oct. 1, 2025 rebrand from Definity First sharpens a 21-year AI and digital-services identity.
- July 31, 2025 ISO 27001:2022 certification strengthens enterprise security credibility for regulated clients.
- Oct. 27, 2026 SAP-to-Microsoft Fabric partnership differentiates Definity in data integration across LATAM.
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