Definity

Definity

Digital consulting across technology and analytics

Overview

Definity First is a global digital consulting firm that helps organizations address business challenges through technology, customer experience, analytics, and marketing optimization. It positions itself as a trusted partner with extensive expertise in enterprise software as a Gold Certified Microsoft Partner, delivering services rather than a standalone product. How it works: Definity First partners with clients to assess needs, design and implement technology solutions (especially Microsoft-based), optimize customer experiences, develop analytics capabilities, and improve marketing performance. It differentiates itself through deep enterprise software expertise, a broad global footprint, and recognized workplace culture, aiming to guide clients through digital transformation to achieve measurable business outcomes.

About Definity

Simplify's Rating
Why Definity is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

San Diego, California

Founded

2004

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Simplify's Take

What believers are saying

  • The July 2025 ISO 27001:2022 win helps close security-conscious enterprise deals.
  • Three Microsoft Solution Partner designations support cross-sell across Azure, Dynamics 365, and Copilot.
  • Near two decades of operations and Great Place to Work branding aid hiring and retention.

What critics are saying

  • Microsoft partner economics control pricing, certifications, and access; Redmond can squeeze margins anytime.
  • Big firms like Accenture, EPAM, and Globant outspend Definity on sales and recruiting.
  • AI copilots commoditize custom development; billable-hour erosion can hit by 2027.

What makes Definity unique

  • Definity First holds three Microsoft Solution Partner designations as of July 2026.
  • Its July 31, 2025 ISO 27001:2022 certification strengthens enterprise security credibility.
  • The 2022 Tech Expert Series creates repeatable, low-cost thought leadership and lead generation.

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Company News

Definity First
Jan 17th, 2023
Tech Expert Series: The guidance you need to maximize your tech investments

Definity First launched its Tech Expert Series before the end of 2022, a bi-monthly free consulting session with experts in their fields.

GlobeNewswire
Jan 21st, 2022
Definityfirst hires Freddy Castro as Chief Executive Officer

Professional IT Consulting firm Definity First is pleased to announce the appointment of Freddy Castro as its new Chief Executive Officer.

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