SimplyCodes latest study reveals a 31% increase in promo codes and higher discount value as retailers compete for online shoppersLOS ANGELES, July 25, 2024 /PRNewswire/ -- Good news for the 64% of Americans who shop online at least once a week : A new study released today by SimplyCodes , the leading social savings and AI-powered promo code platform, shows a substantial uptick in the issuance of promo codes by online retailers and brands. Merchants are deploying more promo codes and making these discounts more enticing.SimplyCodes examined nearly 400,000 retailers on the platform from January to June 2024. They found that, on average, retailers issued nine unique codes — an increase of 31% compared to the same period in 2023."With the influx of promo codes available, it would be reckless for consumers to shop without first looking for codes." Post thisPromo codes are not only more plentiful, but they also offer greater discounts. This year's data shows that promo codes provide an average discount of 17.6%, up 2.6% from last year's 17.17%. Additionally, the average dollar amount off per promo code has increased by 22%, rising from $27.26 to $33.25.Alongside common and seasonal promo codes, there has been a rise in single-use codes. These unique codes are given directly to customers, often through email, and can only be used once

SimplyCodes' 2024 Coupon Codes Sentiment Report reveals that a majority of online shoppers (54%) have increased their search and usage of promo codes over the past year.LOS ANGELES, June 17, 2024 /PRNewswire/ -- U.S. consumers are frustrated with high inflation and high interest rates, which is manifesting in their online shopping habits. SimplyCodes , the leading social savings and AI-powered promo code platform, today released its 2024 Coupon Codes Sentiment Study, which found that more than 3 in 5 Americans actively seek and use promotional, discount, or coupon codes for online purchases."Coupon codes are playing an increasingly vital role in today's retail world," said Michael Quoc, SimplyCodes' CEO Post this Study finds households with incomes over $125,000 are more likely to actively seek and use discount codes while shopping online compared to households with incomes under six figures.The habits and sentiments are consistent across age groups, genders, and geographic locations; however, there is a notable difference in behavior based on household income (HHI). Households with incomes over $125,000 are more likely to actively seek and use discount codes while shopping online compared to households with incomes under six figures.In fact, the highest segment of consumers who say they use coupon codes while online shopping are in the HHI bracket of $175,000 - $199,999 at 89% compared to only 53% who say they do in the HHI bracket of $10,000 - $24,999.Economic Impact on Coupon UsageMore than half (54%) of all US online shoppers who took the survey say they have increased their usage of coupon codes over the past year, with the leading reason being economic factors such as inflation and the cost of living (74%), followed by the desire to save money (56%) and personal circumstances such as changes in employment status, income, and family size (48%)."Online coupon codes are playing an increasingly vital role in today's retail world," said Michael Quoc, CEO and founder of SimplyCodes. "As consumers face economic challenges, they use digital discounts to stretch their budgets and maximize savings. Brands see promo codes as a way to attract new customers and build loyalty."Gen X, Millennials and Gen Z Finally Have Something in CommonThe study reveals very little difference when it comes to online shopping habits and coupon code usage between the different age groups.The only notable difference between the age groups is that 18-29 year olds are more influenced by promo codes with 46% saying when they see a promo code for a particular store, it motivates them to shop there

New SimplyCodes app features enhance savings for online shoppers with more up-to-date working coupon codes, covering 10X more stores than any other cash back or coupon websitesLOS ANGELES, May 15, 2024 /PRNewswire/ -- SimplyCodes , the social savings and promo codes platform that's already outperforming competitors, continues to push the limits of the digital coupon industry by harnessing the power of artificial intelligence (AI) and crowdsourcing. Today, SimplyCodes unveiled a new suite of features that radically improves online shoppers' access to working promo codes every time they shop with SimplyCodes's browser extension and mobile app.SimplyCodes sizzle video The new SimplyCodes "Contribute" feature harnesses the power of AI technology and crowdsourcing to ensure the most real-time working promo codes.In today's rapidly evolving e-commerce landscape, promo codes have become more diverse and dynamic. From personalized discounts tailored to individual shoppers to exclusive offers distributed through influencers, the traditional approach to saving money has undergone a paradigm shift, especially post-pandemic."The era of generic offers like Welcome10 or Save20 from the same couple of stores is over," said Michael Quoc, founder and CEO of SimplyCodes. "Now there are thousands of unique and customized discount codes being issued by brands on the daily across all digital platforms. This shift, while creating more savings opportunities for shoppers, also presents a challenge in capturing and surfacing all these codes. SimplyCodes has effectively addressed this by leveraging AI and the community to curate the most comprehensive database."New SimplyCodes's features:AI-Powered Code Aggregation: SimplyCodes uses advanced AI algorithms to sift through tens of thousands of promo codes issued daily, ensuring that users have access to the most relevant, real-time and reliable offers.SimplyCodes uses advanced AI algorithms to sift through tens of thousands of promo codes issued daily, ensuring that users have access to the most relevant, real-time and reliable offers