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Demand.com names Tom Guthrie as Director of Demand Strategy. Demand.com has appointed Tom Guthrie as Director of Demand Strategy, adding a new strategic leadership role to its team as B2B organizations continue to reassess how they approach demand generation and revenue growth. In his new position, Guthrie will focus on demand strategy, working around the planning and execution of initiatives designed to connect marketing activity with broader business objectives. The role comes as B2B marketing teams increasingly look beyond traditional lead-generation models and place greater emphasis on building coordinated demand strategies. Demand strategy has become a broader function within modern B2B marketing. It can involve understanding target audiences, identifying buying signals, aligning campaigns with business priorities, and coordinating marketing and sales activity throughout the customer journey. As data and AI become more integrated into these processes, demand teams are also taking a closer look at how technology can support planning and decision-making. Guthrie's appointment comes against this changing backdrop, with companies increasingly looking for ways to make demand generation more connected to measurable outcomes. For marketing leaders, this means balancing brand activity, audience engagement, pipeline development, and revenue objectives rather than treating these as separate functions. At Demand.com, Guthrie's role will center on demand strategy as the company continues to operate within the evolving B2B marketing landscape. His appointment also reflects the growing importance of dedicated strategic leadership within demand generation teams. As B2B buying journeys become more complex and involve more digital touchpoints, demand strategy is becoming an increasingly important part of how organizations structure their marketing operations. The focus is shifting toward understanding what audiences need, when they are ready to engage, and how marketing teams can coordinate their efforts around those signals. Guthrie's move to Director of Demand Strategy adds another leadership appointment to Demand.com as the company continues to develop its approach to B2B demand generation.
Product.ai, formerly Demand.io, has launched a new brand identity positioning itself as "the truth layer for commerce". The company introduces Axiomatic Intelligence, a verification system designed to combat AI-generated marketing content flooding online shopping. The technology uses the ARC Protocol (Adversarial Reasoning Cycle), forcing multiple AI models to independently research product claims before driving their findings into adversarial collision. Claims are tested against physics, economics and engineering constraints. Those surviving this process become "Axioms" — verified knowledge units stored in a "Truth Graph". The bootstrapped, profitable company operates SimplyCodes, which processes over $1 billion in annual transaction value with approximately 20 employees. Product.ai launches with coverage across smartphones, running shoes and skincare, and plans to offer verified commerce intelligence via API for enterprise applications.
"Worst" by choice: SimplyCodes flips the shady promo code script. Post thisIn a field known for data harvesting and profit-driven recommendations, SimplyCodes prioritizes user privacy, authentic deals, and a fresh approach.SimplyCodes Fails At Data HarvestingUnlike typical coupon sites that track and sell user information, SimplyCodes employs end-to-end encryption and local processing, preventing even its own team from accessing user browsing histories.According to CEO and Founder Michael Quoc, "We're investing millions in privacy-first technology instead of building data-harvesting systems. It's the right thing to do for consumers."The company's Privacy Policy details these safeguards, which exceed regulatory requirements in most jurisdictions.SimplyCodes Underperforms Pushing Only Sponsored DealsWhile other sites chase commissions over real savings, SimplyCodes ranks codes by actual discounts. By rejecting reward limits, it covers 400,000+ stores — far beyond the typical 30–40k — so users find valid coupons almost anywhere.The Anti-Industry Business ModelHow does a company survive while rejecting the industry's most profitable tactics? According to internal sources at SimplyCodes, the company operates on a different business model than its competitors.While they still earn affiliate commissions when users complete purchases, they put consumers' savings first. SimplyCodes even provides coverage for stores where they receive no commission at all.By rejecting standard industry practices, SimplyCodes is pioneering an approach that fundamentally redefines what a savings platform can be — combining privacy-first technology, AI-powered verification, community validation, universal coverage, and a user-centric business model."The traditional coupon industry has been fundamentally misaligned with consumer interests," states Michael Quoc, "Most platforms are designed to extract value from users rather than deliver it. We've built SimplyCodes to flip that model on its head."Behind the Reliable Verification ProcessSimplyCodes blends AI with human testers, creating a self-correcting network that adapts to changing store promotions with exceptional accuracy.67% of tested stores have at least one working code, compared to just 24–28% on other sitesof tested stores have at least one working code, compared to just 24–28% on other sites 96% coupon availability rate, ensuring users almost always find valid discountscoupon availability rate, ensuring users almost always find valid discounts 1.74 working codes per store on average, compared to only 0.5–0.7 elsewhereThese metrics reflect a system designed to truly serve shoppers."Being the worst at following questionable industry practices might make us the best option for consumers," Quoc concludes
SimplyCodes latest study reveals a 31% increase in promo codes and higher discount value as retailers compete for online shoppersLOS ANGELES, July 25, 2024 /PRNewswire/ -- Good news for the 64% of Americans who shop online at least once a week : A new study released today by SimplyCodes , the leading social savings and AI-powered promo code platform, shows a substantial uptick in the issuance of promo codes by online retailers and brands. Merchants are deploying more promo codes and making these discounts more enticing.SimplyCodes examined nearly 400,000 retailers on the platform from January to June 2024. They found that, on average, retailers issued nine unique codes — an increase of 31% compared to the same period in 2023."With the influx of promo codes available, it would be reckless for consumers to shop without first looking for codes." Post thisPromo codes are not only more plentiful, but they also offer greater discounts. This year's data shows that promo codes provide an average discount of 17.6%, up 2.6% from last year's 17.17%. Additionally, the average dollar amount off per promo code has increased by 22%, rising from $27.26 to $33.25.Alongside common and seasonal promo codes, there has been a rise in single-use codes. These unique codes are given directly to customers, often through email, and can only be used once
SimplyCodes' 2024 Coupon Codes Sentiment Report reveals that a majority of online shoppers (54%) have increased their search and usage of promo codes over the past year.LOS ANGELES, June 17, 2024 /PRNewswire/ -- U.S. consumers are frustrated with high inflation and high interest rates, which is manifesting in their online shopping habits. SimplyCodes , the leading social savings and AI-powered promo code platform, today released its 2024 Coupon Codes Sentiment Study, which found that more than 3 in 5 Americans actively seek and use promotional, discount, or coupon codes for online purchases."Coupon codes are playing an increasingly vital role in today's retail world," said Michael Quoc, SimplyCodes' CEO Post this Study finds households with incomes over $125,000 are more likely to actively seek and use discount codes while shopping online compared to households with incomes under six figures.The habits and sentiments are consistent across age groups, genders, and geographic locations; however, there is a notable difference in behavior based on household income (HHI). Households with incomes over $125,000 are more likely to actively seek and use discount codes while shopping online compared to households with incomes under six figures.In fact, the highest segment of consumers who say they use coupon codes while online shopping are in the HHI bracket of $175,000 - $199,999 at 89% compared to only 53% who say they do in the HHI bracket of $10,000 - $24,999.Economic Impact on Coupon UsageMore than half (54%) of all US online shoppers who took the survey say they have increased their usage of coupon codes over the past year, with the leading reason being economic factors such as inflation and the cost of living (74%), followed by the desire to save money (56%) and personal circumstances such as changes in employment status, income, and family size (48%)."Online coupon codes are playing an increasingly vital role in today's retail world," said Michael Quoc, CEO and founder of SimplyCodes. "As consumers face economic challenges, they use digital discounts to stretch their budgets and maximize savings. Brands see promo codes as a way to attract new customers and build loyalty."Gen X, Millennials and Gen Z Finally Have Something in CommonThe study reveals very little difference when it comes to online shopping habits and coupon code usage between the different age groups.The only notable difference between the age groups is that 18-29 year olds are more influenced by promo codes with 46% saying when they see a promo code for a particular store, it motivates them to shop there
Find jobs on Simplify and start your career today
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Miami, Florida
Founded
2009
Find jobs on Simplify and start your career today