Dent Wizard

Dent Wizard

Paintless dent repair and auto reconditioning

Overview

Dent Wizard provides SMART repairs and auto reconditioning services to cars across the United States and Canada, focusing on repairing dents, dings, and other damage without repainting. Its core offering is Paintless Dent Repair (PDR), which removes dents and hail damage while preserving factory paint. The company also offers wheel repair, interior and exterior repair, and related reconditioning services. Repairs are delivered through skilled technicians who work with dealership networks, body shops, rental car companies, leasing agencies, and insurance companies. Dent Wizard emphasizes speed, accuracy, and a lifetime warranty on all repairs, aiming to restore vehicles to their original factory finish and maintain high customer satisfaction.

Significant Headcount Growth

About Dent Wizard

Simplify's Rating
Why Dent Wizard is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Automotive & Transportation

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Bridgeton, Missouri

Founded

1983

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Simplify's Take

What believers are saying

  • Dent Wizard acquired High Tech Locksmiths in December 2024, expanding higher-margin reconditioning services.
  • Dent Wizard’s 2026 service pages emphasize 24-hour key work and 48-hour wheel turnaround.
  • Continued leadership promotions show internal bench strength across technology, operations, and talent functions.

What critics are saying

  • Sullivan v. Dent Wizard and Griffiths consolidated in 2025 allege unpaid overtime for technicians.
  • The 2026 leadership transition from Mike Black to Bryan Wynn concentrates execution risk.
  • Private-equity ownership under Gridiron Capital demands returns, pressuring margins and churn-prone technician labor.

What makes Dent Wizard unique

  • Dent Wizard’s nationwide SMART repairs network covers PDR, wheels, interiors, and keys.
  • High Tech Locksmiths acquisition broadened its vehicle key replacement and programming capability in 2024.
  • Bryan Wynn became CEO in January 2026, signaling continuity across operations and growth.

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Benefits

Paid Vacation

401(k) Retirement Plan

401(k) Company Match

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Flexible Work Hours

Hybrid Work Options

Wellness Program

Mental Health Support

Gym Membership

Phone/Internet Stipend

Home Office Stipend

Human social events

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Cherokee Media Group
Jan 8th, 2025
OPENLANE sells High Tech Locksmiths to Dent Wizard

OPENLANE has sold its High Tech Locksmiths business unit to Dent Wizard, a reconditioning services provider.

Quandec Corporation
Aug 26th, 2024
Bryan Wynn Promoted to President at Dent Wizards

As President, Wynn will lead Dent Wizard's Finance, Growth & Development, Operations Planning & Engineering, People, Sales Operations, Supply Chain and Technology teams.

Cherokee Media Group
Aug 20th, 2024
Dent Wizard promotes CFO Wynn to president

Dent Wizard promotes CFO Wynn to president.

BodyShop Business
Sep 26th, 2023
Dent Wizard Hires New Chief Operating Officer

Dent Wizard International, the largest provider of vehicle reconditioning services in North America, recently hired Adam Nebeker as chief operating officer.

Quandec Corporation
Sep 10th, 2023
Andy Trommer Named Chief Technology Officer at Dent Wizard

Andy Trommer named chief technology officer at Dent Wizard.

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