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Design Bridge and Partners

Global brand design agency building equity

Overview

What Design Bridge and Partners does: It is a global brand design agency within WPP that helps clients build and manage brands. It works on brand strategy, identity, experience, and effectiveness to shape how a brand is perceived and how it performs in the market. How its product works: The firm collaborates with clients across 16 studios and 850 creatives to develop a brand from what it stands for to how it looks and feels, translating emotions into brand equity through a coordinated process of strategy, design, and brand experience. How it differs from competitors: It combines global reach with a full-service, emotionally driven approach across strategy, identity, and experience, and positions itself as a partner that translates emotional resonance into measurable brand equity for some of the world’s biggest clients. What its goal is: To help brands move people and drive action by turning what they stand for into how they stand out in the market.

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About Design Bridge and Partners

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Industries

ConsultingDesign

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

1986

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Simplify's take

What believers are saying

  • October 2026 awards momentum signals strong delivery and client retention across categories.
  • MorningStar Farms' October 2026 relaunch extends its shelf relevance and expands packaging work.
  • WPP's October 2026 client-led restructuring can concentrate design resources on higher-value briefs.

What critics are saying

  • WPP cut roughly 5% of workforce globally in 2025, squeezing agencies.
  • WPP's 2025 securities lawsuit highlights deteriorating performance and weak new business.
  • WPP Creative leadership shifts in 2026-2027 threaten account continuity and internal focus.

What makes Design Bridge and Partners unique

  • 2026 Creative Review named Design Bridge and Partners Most Creative Design Agency.
  • Its 2026 awards span Forest Carbon, Network Rail, and Fortnum & Mason.
  • WPP still routes premium clients like Heineken, MorningStar Farms, and Mastercard through it.

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Benefits

  • Flexible Work Hours
  • Hybrid Work Options

Company News

The Modesto Bee
Sep 15th, 2026
Code and Theory honored by Fast Company's Innovation by Design for four consecutive years.

Code and Theory honored by Fast Company's Innovation by Design for four consecutive years. September 15, 2026 6:09 AM Gift Article Accolades include being named to the Design Company of the Year list and receiving the Enduring Impact award for companies with 15-plus years of success. NEW YORK CITY, NY / ACCESS Newswire / September 15, 2026 / Code and Theory has received the dual honor of being named a Fast Company Design Company of the Year and selected for its "Enduring Impact" award, which recognizes the best design among companies with 15-plus years in business. The accolades mark the agency's fourth consecutive year in which Code and Theory has been selected for Fast Company's Innovation by Design Awards. Technology has made it easier to make things, but most businesses find it harder to make things that matter. It's a gap that keeps growing and one that Code and Theory is uniquely built to close. For 25 years, the agency has brought creativity and technology together through a differentiated balance of 50% creatives and 50% engineers. Code and Theory has evolved that model into a digital transformation engine built to handle disruption, combining human creativity, forward-deployed expertise and agentic solutions to drive tangible business outcomes. Over the past year, that work has delivered measurable results across industries: * TIME: Transformed the legacy publisher into a modern, AI-powered platform, increasing digital revenue by 159% year over year. * Stanley Black & Decker: Created one design system for more than 30 brands across 55 markets, helping increase e-commerce conversion by 40%. * JBL: Created the industry's first AI-native discovery system, built for the way search works now, growing AI-driven referrals by 2,434% year over year. * T. Rowe Price: Unified 47 fragmented sites on a single system, saving 100,000 team hours and $15M in avoided costs. * NFL: Reinvented NFL.com to help fans find what they want faster, increasing NFL+ discovery by 104% year over year and tripling acquisition. The 2026 awards also recognize work from across the Code and Theory Network. Instrument and ŌURA have been named in the UX Design category for Instrument's reimagining of the ŌURA app experience. Instrument's Playspace, an open, living archive of experiments, tools and interactive sketches, has also been honored in the Experimental and Conceptual Design category. The platform gives teams a place to test ideas, build prototypes and turn emerging technologies into tangible, usable experiences. This recognition builds on a broader history of Fast Company honors for the Code and Theory Network. In 2025, Code and Theory was named to Fast Company's World's Most Innovative Companies list in the Design and Teamwork categories, while Instrument was named to Fast Company's list of Best Workplaces for Innovators. Code and Theory's previous Innovation by Design honors include three distinctions for NBC's Big Board, the NFL app and Design Company of the Year (2025). This year, Code and Theory was honored alongside Google, Canva, SharkNinja and Design Bridge and Partners in the Design Agency of the Year category as well as Adobe, L'Oreal and CVS Health in the Enduring Impact category. Dan Gardner, founder of Code and Theory, says: "It's a crazy moment to be able to be creative and use technology to design what's never come before. Our teams are more excited about the future than ever because moments like this don't come around very often. As we head into our 25th anniversary, I can say that being recognized for the work we're doing at a time like this is a real honor for our clients and all of the great talent at Code and Theory." Brendan Vaughan, Editor-in-Chief at Fast Company, says: "The Innovation by Design Awards have always recognized the ideas that challenge convention and show what's possible when design is treated as a strategic force, not an afterthought. Congratulations to this year's honorees, who demonstrate how thoughtful design can solve meaningful problems and create new possibilities for people and businesses." About Fast Company Fast Company is the only media brand fully dedicated to the vital intersection of business, innovation, and design, engaging the most influential leaders, companies, and thinkers on the future of business. Headquartered in New York City, Fast Company is published by Mansueto Ventures LLC, along with fellow business publication Inc., and can be found online at www.fastcompany.com. About Code and Theory Code and Theory is the digital transformation agency where the C-suite comes together to create change. Our differentiated balance of 50% creatives and 50% engineers at scale allows us to bring strategy, creativity and technology together in one integrated offering. This enables our clients to gain competitive advantages in how they operate, market and serve their customers. Code and Theory is Stagwell's (STGW) digital transformation network, which includes its flagship agency, Code and Theory, along with Create. Group, Current, Instrument, Kettle, Left Field Labs and Truelogic. Code and Theory is the most decorated agency of the past three years, with 20 top agency honors, including Ad Age, Adweek and Fast Company. Our clients include Amazon, IBM, JPMorganChase, Microsoft, NBC and the NFL. For more, visit codeandtheory.com. Media Contact

MarComm News
Apr 24th, 2024
Independent Brand Design Agency Vault49 Hires Rose Akehurst as Managing Director of its London Studio

Rose joins the global agency from an eight-year stint at Design Bridge and Partners where she held several posts across its New York and London studios, most recently as Head of Growth UK.

Branding in Asia
Mar 5th, 2024
Dragon Rouge Singapore Makes a Pair of Senior Hires With Saurabh Singh & Cecylia Grendowicz

Independent global branding agency Dragon Rouge has added to its team in Asia and Singapore business with the appointment of Saurabh Singh as General Manager and Cecylia Grendowicz as Strategy Director, both effective this month.

Campaign Brief Asia
Aug 10th, 2023
Whitney Museum collaborates with Design Bridge and Partners to design and host inaugural immersive art experience

The Whitney Museum of American Art partnered with WPP creative agency, Design Bridge and Partners, to create, design and host its inaugural immersive art experience, Refigured: A Virtual Conversation and Tour.

PR Newswire
Jul 24th, 2023
Hsbc Banks Top Spot In Top 30 Strongest Brands In Hong Kong List

HSBC takes the top spot in the inaugural Kantar BrandZ Hong Kong Top 30 Brands Ranking. The report was produced in partnership between Kantar and Design Bridge and PartnersHONG KONG, July 24, 2023 /PRNewswire/ -- Global bank HSBC has landed the top spot in WPP global design agency Design Bridge and Partners and Kantar 's inaugural ranking of the Kantar BrandZ Top 30 Strongest Brands in Hong Kong . Measuring 129 brands across nine categories over a two-year period, the report is a definitive exercise in understanding Hong Kong's most powerful brands.The brand equity report reveals the strongest brands with the most cultural power and equity: those that build emotional connection with their audience, differentiate from competition, and mean the most to consumers.HSBC, one of the largest banking and financial services institutions in the world, took the top spot, with data from the study indicating that HSBC is seen as 'meaningfully different' to its customers; it can also boast very high levels of brand salience in the financial market. HSBC taking the top spot can in part be attributed to a strategic emphasis on thought leadership. The business has driven the HSBC brand around its progressiveness, building resonance with the younger generation, as well as refreshing the bank's Premier account proposition. The bank has also focused on increased proactivity in communicating about its products and services.HSBC has tangible success metrics to point to as well: despite the universal impacts of the pandemic, inflationary pressures, high interest rates and the ongoing war, HSBC delivered improved returns for shareholders

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