Diageo

Diageo

About Diageo

Simplify's Rating
Why Diageo is rated
B+
Rated A on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Food & Agriculture

Consumer Goods

Company Size

10,001+

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

1997

Overview

Simplify Jobs

Simplify's Take

What believers are saying

  • Non-alcoholic spirits market grows at 31% CAGR, boosting Diageo's market position.
  • Berkshire Hathaway's investment signals confidence in Diageo's growth potential.
  • E-commerce growth reshapes alcohol purchasing, benefiting Diageo's distribution channels.

What critics are saying

  • Increased competition in non-alcoholic spirits may erode Diageo's market share.
  • Rising raw material costs could impact Diageo's profit margins.
  • Regulatory challenges in emerging markets may complicate Diageo's expansion efforts.

What makes Diageo unique

  • Diageo leads the non-alcoholic spirits market with Ritual Zero Proof acquisition.
  • Diageo's premiumization strategy includes acquiring super-premium brands like Don Papa Rum.
  • Diageo invests in sustainability with a carbon-neutral brewery funded by Enterprise Ireland.

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Funding

Total Funding

$3798.3M

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Flexible Work Hours

Company News

Diageo
Sep 26th, 2024
Diageo Acquires Ritual Zero Proof

Diageo North America has acquired Ritual Zero Proof Non-Alcoholic Spirits, the leading non-alc spirit brand in the U.S. since its 2019 launch. This move aligns with Diageo’s Growth Ambition for sustainable growth. Ritual offers non-alc alternatives to whiskey, tequila, gin, rum, and aperitif. The U.S. non-alc category has grown +31% CAGR over five years, with non-alc spirits as the fastest-growing segment. Diageo is the top non-alc spirits player globally, holding leading market shares in major markets.

Business Post
Aug 29th, 2024
Diageo sold long-dated euro debt in bumper day for new bonds

The drinks giant raised €1.9 billion ($2.1 billion) from a three part offering

Head Topics
Aug 20th, 2023
Diageo gets €7.5m in green funding from Enterprise Ireland

Guinness owner said funds were for carbon-neutral brewery in Newbridge

Proactive Investors
May 17th, 2023
Warren Buffett's Berkshire Hathaway buys stake in Diageo

Warren Buffett’s Berkshire Hathaway has taken a $41.3mln stake in Diageo PLC, the FTSE 100 maker of Johnnie Walker whisky and Tanqueray gin. Shares in the...

News N Releases
Jan 17th, 2023
Diageo Plc to acquire Don Papa Rum for upto €437.5 million

Diageo Plc has reached an agreement to acquire Don Papa Rum, a super-premium, dark rum from the Philippines.

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