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DigniFi

Fintech platform for auto repair financing

Website

Overview

DigniFi provides point-of-sale financing for auto repairs and related vehicle services through a network of over 5,000 auto dealerships and independent repair shops. It connects consumers to its lending partner, WebBank, for credit, and buyers can apply on their smartphones for instant decisions at the point of service; merchants pay a monthly subscription to offer the ExpressWay revolving line of credit. The company differentiates itself with its large dealer network, a merchant-focused subscription model, and machine-learning tools that match customers with suitable loan products. Its goal is to widen access to automotive financing, enable faster approvals at the point of sale, and scale financing partnerships to support more repairs and maintenance.

Significant Headcount Growth

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About DigniFi

Simplify's Rating
Why DigniFi is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer SoftwareFintechAI & Machine LearningFinancial Services

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$189M

Headquarters

Bellevue, WA

Founded

2012

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Simplify's take

What believers are saying

  • October 20, 2026 named Jefim Piekarz chief product officer to deepen product execution.
  • September 18, 2026 Nissan and INFINITI access expands distribution across dealership fixed operations.
  • November 2, 2026 SoFi Tech Credit servicing and Equifax underwriting investment improve operating leverage.

What critics are saying

  • Choi v. DigniFi Tech filed August 19, 2026 alleges Fair Credit Reporting Act violations.
  • Consumer-credit litigation in Chavez v. DigniFi Tech closed July 7, 2026 after settlement.
  • A WebBank or dealer-partner exit would freeze originations and destroy the platform model quickly.

What makes DigniFi unique

  • DigniFi embeds financing inside dealer workflows, with Nissan and INFINITI launches in 2026.
  • WebBank originates DigniFi credit products, keeping underwriting and funding partner-based.
  • Its niche is repair, parts, accessories, and deductibles, not general-purpose consumer lending.

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Funding

Total Funding

$189M

Above

Industry Average

Funded Over

2 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Unlimited Paid Time Off
  • Paid Holidays
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Long-term Disability Insurance
  • Basic Life Insurance
  • Paid Parental Leave
  • 401(k) Company Match
  • Remote Work Options

Growth & Insights and Company News

6 month growth

8%

1 year growth

8%

2 year growth

8%
Cahaba Media Group
Oct 20th, 2026
RV repair financing FinTech names chief product officer.

RV repair financing FinTech names chief product officer. DigniFi, a leading FinTech company specializing in access to automobile, powersports and RV repair financing, announced the appointment of Jefim Piekarz as chief product officer. Jefim brings over 20 years of experience across FinTech, SaaS and digital marketplaces. Piekarz will lead DigniFi's Product and Engineering organizations, overseeing product strategy, technology development, and innovation to drive business growth and enhance customer experiences. Piekarz joins DigniFi following his leadership roles at Octane Lending, Etsy and LogMeIn, where he helped launch and scale Xively, an IoT platform acquired by Google for $75 million. "As DigniFi continues to evolve toward a more product-focused company, Jefim will play an important role in shaping our product strategy, strengthening how we prioritize and develop solutions, and ensuring our products align with the needs of our customers and partners," said Neeraj Mehta, CEO of DigniFi. Piekarz is known for his collaborative, people-first leadership approach, and he focuses on empowering teams, fostering innovation, and delivering exceptional customer experiences. Piekarz holds an MBA and bachelor's degree from Rensselaer Polytechnic Institute. He will be based in New York and reports directly to CEO Neeraj Mehta. "DigniFi has built a strong foundation and has an exciting opportunity ahead," said Piekarz. "I'm looking forward to working with this talented team, building on what they've accomplished, and bringing together people, technology, and customer insights to deliver innovative products and exceptional experiences for our customers and partners."

Yahoo Finance
Oct 20th, 2026
DigniFi appoints ex-Octane and Etsy leader Jefim Piekarz as chief product officer

DigniFi, a fintech company that provides repair financing for automobile, powersports and RV merchants, has appointed Jefim Piekarz as chief product officer. He will lead its product and engineering teams, overseeing product strategy, technology development and innovation. Piekarz has more than 20 years of experience in fintech, SaaS and digital marketplaces. He previously held leadership roles at Octane Lending, Etsy and LogMeIn, where he helped launch and scale Xively, an IoT platform that Google acquired for $75 million. He will be based in New York and report to chief executive officer Neeraj Mehta. Mehta said DigniFi is evolving toward being "a more product-focused company." Founded in 2012, DigniFi has facilitated more than $575 million in incremental transactions for US automotive merchants.

bdtonline.com
Oct 20th, 2026
DigniFi appoints FinTech and technology veteran Jefim Piekarz as Chief Product Officer.

DigniFi appoints FinTech and technology veteran Jefim Piekarz as Chief Product Officer. * Business Wire * Oct 20, 2026 SEATTLE-(BUSINESS WIRE)-Oct 20, 2026- DigniFi, a leading FinTech company specializing in access to automobile, powersports and RV repair financing, today announced the appointment of Jefim Piekarz as Chief Product Officer. Jefim brings over 20 years of experience across FinTech, SaaS, and digital marketplaces. Jefim Piekarz, Chief Product Officer, DigniFi Piekarz will lead DigniFi's Product and Engineering organizations, overseeing product strategy, technology development, and innovation to drive business growth and enhance customer experiences. Piekarz joins DigniFi following his leadership roles at Octane Lending, Etsy, and LogMeIn, where he helped launch and scale Xively, an IoT platform acquired by Google for $75 million. "As DigniFi continues to evolve toward a more product-focused company, Jefim will play an important role in shaping our product strategy, strengthening how we prioritize and develop solutions, and ensuring our products align with the needs of our customers and partners." said Neeraj Mehta, CEO of DigniFi. Piekarz is known for his collaborative, people-first leadership approach, and he focuses on empowering teams, fostering innovation, and delivering exceptional customer experiences. Piekarz holds an MBA and bachelor's degree from Rensselaer Polytechnic Institute. He will be based in New York and reports directly to CEO Neeraj Mehta. "DigniFi has built a strong foundation and has an exciting opportunity ahead," said Jefim Piekarz, Chief Product Officer at DigniFi. "I'm looking forward to working with this talented team, building on what they've accomplished, and bringing together people, technology, and customer insights to deliver innovative products and exceptional experiences for our customers and partners." About DigniFi Established in 2012, DigniFi is a FinTech company dedicated to providing access to fast, flexible, and inclusive financing solutions for automotive, powersports and RV merchants nationwide. DigniFi helps dealerships and service centers increase conversion rates, boost revenue, and improve customer satisfaction by removing payment barriers at the point of sale. DigniFi supports financing for service, parts, accessories, tires, vehicle protection products, insurance deductibles, and other ownership-related expenses. To date, DigniFi has facilitated more than $575 million in incremental transactions for automotive merchants across the United States. Visit DigniFi.com. Susan Coyne Director of Marketing KEYWORD: WASHINGTON NEW YORK UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: RECREATIONAL VEHICLES PROFESSIONAL SERVICES MOTORCYCLES FINTECH PAYMENTS GENERAL AUTOMOTIVE TECHNOLOGY AFTERMARKET AUTOMOTIVE INSURANCE OTHER AUTOMOTIVE FINANCE TIRES & RUBBER PUB: 10/20/2026 09:27 AM/DISC: 10/20/2026 09:27 AM

Morningstar
Aug 19th, 2025
DigniFi Strengthens Risk Leadership with Appointment of Andrew Hill as Chief Credit Risk Officer

DigniFi, a leading FinTech company specializing in access to automobile repair financing, today announced the appointment of Andrew Hill as Chief Credit Risk Officer.

FinSMEs
Jul 9th, 2024
DigniFi Raises $175M in Financing

DigniFi, a Seattle, WA-based FinTech company specializing in automobile repair financing, raised $175M in funding

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