Direct Agents

Direct Agents

Performance-driven customer acquisition via digital marketing

Overview

Direct Agents is an independent, minority-owned digital marketing agency focused on performance-driven customer acquisition. Its services span Paid Media, Enterprise SEO, Strategy, Amazon, Creative, Inclusive Marketing Strategy, Analytics, and Paid Social, delivered by a diverse team across NYC, LA, and beyond. The approach combines cross-channel marketing campaigns with data-driven optimization and actionable insights, using multiple channels to attract and convert customers. The company differentiates itself through its strong commitment to diversity and culture, a track record of industry recognition (Crain’s Best Places to Work multiple years), and active programs like WoDA and State of the World that support leadership development, inclusion, and community involvement. With 18 years in business, the goal is to help clients grow by leveraging diverse talent and cross-channel expertise to deliver measurable performance improvements and long-term brand impact.

About Direct Agents

Simplify's Rating
Why Direct Agents is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2003

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Simplify's Take

What believers are saying

  • Launchpad targets lean growth brands needing enterprise media management, expanding the addressable market.
  • January 2026 posts prioritize Amazon recovery, retail media, and AI discovery channels.
  • Open roles in July 2026 show continued hiring across paid media, SEO, and creative.

What critics are saying

  • Google, Meta, Amazon, and FreeWheel control inventory, pricing, and algorithmic access.
  • Big agencies and in-house teams commoditize paid media, squeezing Direct Agents' margins by 2027.
  • If Kanopy AI underdelivers, clients defect fast, leaving a 197-person agency exposed.

What makes Direct Agents unique

  • Independent, minority-owned agency with proprietary Kanopy AI and Launchpad, launched October 2025.
  • FreeWheel partnership deepens connected-TV execution, announced August 12, 2025.
  • New York, Los Angeles, and Austin footprint supports cross-channel performance and e-commerce specialization.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Paid Vacation

Paid Sick Leave

Parental Leave

Commuter Benefits

Company News

PR Newswire
Oct 20th, 2025
Direct Agents Unveils Launchpad: AI-Driven Media Management for High-Growth Brands

Direct Agents unveils Launchpad: ai-driven media management for high-growth brands. News provided by. Direct Agents Direct Agents, a leading independent growth marketing consultancy, today announced Direct Agents Launchpad, an AI-powered media management solution designed for lean teams seeking enterprise-level performance without traditional agency overhead. AUSTIN, Texas, Oct. 20, 2025 /PRNewswire-PRWeb/ - Direct Agents Launchpad expands Direct Agents' expertise to serve growth-stage companies, startups, emerging challengers, and lean in-house teams in rapid scaling mode. While many enterprise brands partner with Direct Agents for comprehensive agency services, growth-stage companies often need focused, efficient access to strategic media management and execution capabilities. "Today's lean marketing teams want fewer meetings and more momentum," said Jackson Richards, VP of Strategy at Direct Agents. "Growth-stage companies need to move fast and focus resources on what drives results. They need expertise, infrastructure, and intelligent execution without the complexity of traditional agency engagements. Direct Agents Launchpad delivers all three in one cohesive system." Led from Direct Agents' new Austin office, Direct Agents Launchpad combines strategic human oversight with proprietary AI-powered execution. The solution delivers best-in-class paid media planning and management across major platforms, including Google, Meta, Amazon, and more, leveraging smart automation, streamlined workflows, and structured client engagement to ensure rapid execution and consistent results. "At Direct Agents, we've always believed that every brand deserves access to great marketing, no matter their size or resources," said Josh Boaz, Co-Founder and Managing Director of Direct Agents. "With Launchpad, we're opening the door for startups and lean teams to tap into the same level of expertise and innovation as enterprise brands, but in a way that feels simple, efficient, and built for their reality." What Sets Direct Agents Launchpad Apart * Built for Growth-Stage Companies: Designed specifically for startups and challenger brands ready to scale without building large in-house teams or managing multiple point solutions. * AI and Automation at the Core: Proprietary automation systems streamline media planning, creative optimization, and reporting workflows while maintaining strategic human oversight. * Transparent, Efficient Delivery: Structured deliverables, clear service boundaries, and scoped communications ensure predictable, performance-focused engagements. Direct Agents Launchpad serves as an ideal solution for brands in their growth phase, providing access to Direct Agents' proven expertise in a model designed for their specific needs. As companies scale and requirements expand, they can seamlessly add services like creative strategy or advanced analytics, or transition to comprehensive agency partnerships when their growth demands it. About Direct Agents Direct Agents is a leading independent marketing agency with offices in New York, Los Angeles, and Austin. Janwood Group, LLC specialize in growth marketing using a proven technology-first approach that leverages automation and AI to drive unparalleled results for its clients. Janwood Group, LLC is a team of curious minds that value innovation and agility above all else. Its strategic approach is powered by Kanopy AI, its proprietary technology platform that enables performance media, forecasting, media mix modeling, and business intelligence to accelerate growth for the brands Janwood Group, LLC work with. Media Contact Isabella Rios, Direct Agents, 1 (212) 925-6558, [email protected], https://www.directagents.com/ SOURCE Direct Agents

Direct Agents
Aug 26th, 2025
Direct Agents Partners with FreeWheel to Launch Advanced In-House Programmatic Solutions

Direct Agents partners with FreeWheel to launch advanced in-house programmatic solutions.

PR Newswire
Aug 12th, 2025
Direct Agents Partners with FreeWheel to Launch Advanced In-House Programmatic Solutions

NEW YORK, Aug. 12, 2025 /PRNewswire-PRWeb/ - Direct Agents, a leading independent growth and performance marketing agency, today announced a strategic partnership with FreeWheel, a global technology platform for the television advertising industry, to power a new in-house programmatic Connected TV (CTV) offering.

PR Newswire
Jun 6th, 2025
Direct Agents Welcomes Jessica Malloy To Its Expert Advisory Council

"Jessica's ability to blend strategy, creativity, and performance marketing will be invaluable as we help our clients navigate today's fast-moving media landscape," said Dinesh Boaz, Co-Founder and Managing Director of Direct Agents

PR Newswire
May 29th, 2025
Direct Agents Launches Kanopy Ai, A Game-Changer In Marketing Intelligence

"What makes Kanopy AI truly revolutionary is its ability to democratize data access across marketing organizations," said Josh Boaz, Co-Founder and Managing Director at Direct Agents

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