Overview

Direct Demo runs in-store sales demonstrations for consumer brands, connecting them with shoppers at retail locations across the United States. It focuses on nutritional supplements, placing promoters in stores to talk with customers about the products they represent and the effects those supplements are intended to have on health. A nationwide sales force carries out these campaigns, giving brands staff who represent their products during planned retail events. The company describes its work as supporting product sales through face-to-face customer conversations, with brand representation and in-store engagement at the center of each campaign.