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Overview
Direct Supply helps senior-care providers run better by combining 40+ years of industry experience with AI, automation, and actionable insights. Its offerings include intelligent supply chains, advanced procurement tools, and purpose-built technology that streamline operations and improve resident outcomes. The company differentiates itself through its deep focus on senior living, a blend of technology with practical frontline support and policy advocacy, and end-to-end solutions that integrate sourcing, logistics, and care environments. Its goal is to empower providers to create stronger, more efficient care environments for America’s seniors and to advance the field of senior care through smarter processes and advocacy.
About Direct Supply
Industries
Industrial & Manufacturing
Healthcare
Company Size
1,001-5,000
Company Stage
Grant
Total Funding
$22.5M
Headquarters
Milwaukee, Wisconsin
Founded
1985
Simplify's Take
What believers are saying
- Nearly 100 communities already use over 100 autonomous floor-care robots daily.
- Sabra Health Care REIT shows labor reallocation from cleaning to resident services.
- Yardi DS smart integration reduces manual charting and strengthens workflow stickiness.
What critics are saying
- SoftBank can own the customer relationship if Direct Supply deployment execution slips.
- Robotics incidents across 100 communities trigger rapid rollback by risk-averse senior living operators.
- Yardi workflow capture weakens Direct Supply's control over resident data and software layers.
What makes Direct Supply unique
- Direct Supply powers 30,000+ senior living buildings with procurement, data, and AI solutions.
- Its March 2025 SoftBank partnership became a repeatable enterprise robotics deployment model.
- The SBX acquisition adds predictive intelligence and technology-enabled facilities services across operations.
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Funding
Total Funding
$22.5M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
Stock Options
Company Equity
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Relocation Assistance
Employee Referral Bonus
Student Loan Assistance
Parental Leave
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Childcare Support
Elder Care Support
Pet Insurance
Bereavement Leave
Professional Development Budget
Conference Attendance Budget
Training Programs
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Wellness Program
Mental Health Support
Gym Membership
Commuter Benefits
Meal Benefits
Phone/Internet Stipend
Home Office Stipend
Legal Services
Employee Discounts
Company Social Events
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 1%Direct Supply partnered with Sabra Healthcare REIT to pilot cleaning robots in senior living communities.
Less than two years since its founding, a Louisville-based health tech startup has been acquired. Stephen P. Schmidt has the story.
Electronic health record solution, Yardi EHR, syncs with vitals collection platform. SANTA BARBARA, Calif., Sept. 7, 2022 /PRNewswire/ -- Yardi® EHR is now integrated with DS smart® technology, a solution by Direct Supply®. The integration enables resident data drawn from supported equipment, such as vital signs monitors, to flow directly into Yardi EHR
Direct Supply is Hiring for 25 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Direct Supply
Industries
Industrial & Manufacturing
Healthcare
Company Size
1,001-5,000
Company Stage
Grant
Total Funding
$22.5M
Headquarters
Milwaukee, Wisconsin
Founded
1985
Direct Supply is Hiring for 25 Jobs on Simplify!
Find jobs on Simplify and start your career today