Overview

Directive Consulting helps software brands grow by generating customers. It uses a mix of organic search (SEO), paid media (advertising), performance creative (ad testing and optimization), and business intelligence (data analysis) to achieve marketing goals such as more leads, opportunities, deals, and revenue. The approach combines channel execution with data-driven optimization and reporting to drive measurable results for SaaS marketers. Unlike broad digital agencies, Directive focuses specifically on software companies and aligns campaigns to software buyers’ journeys, emphasizing measurable outcomes and revenue impact. The company aims to empower software marketers to exceed their pipeline and revenue targets, with a goal of helping 15,000 people do better SaaS marketing by 2024.

Simplify's Take

What believers are saying

• RevOps integration bridges marketing-sales gaps in growing B2B SaaS agencies.
• Distributed teams across Americas, EMEA, APAC access global talent effectively.
• Outsourcing demand gen to specialists expands market for Directive's expertise.

What critics are saying

• UK entity DIRECTIVE CONSULTING LTD dissolved 27 December 2022 due to compliance failures.
• SaaS funding winter compresses client budgets, declining Directive revenue 15-25%.
• Garrett Mehrguth departure triggers client attrition and talent exodus within 6 months.

What makes Directive Consulting unique

• Directive blends SEO, PPC, content, design, and RevOps into unified customer generation.
• Directive tracks pipeline impact beyond MQLs for B2B SaaS measurable revenue.
• Directive leverages Google and Bing partner status for preferential PPC access.

Help us improve and share your feedback! Did you find this helpful?

YesNo