Dirty Hands

Dirty Hands

Natural foods field sales, brokerage, merchandising

Overview

Dirty Hands provides contracted field sales, brokerage, and merchandising services for natural foods. It helps brands and retailers by handling store visits, stock levels, shelf placement, and promotions at national scale. Its approach centers on serving Brand Partners, Retail Partners, employees, and communities, aiming to keep products visible and in stock without partners' day-to-day management. The goal is to support growth of values-driven organizations by improving visibility, shelf availability, and sales across retail channels.

About Dirty Hands

Simplify's Rating
Why Dirty Hands is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Milford, Connecticut

Founded

2014

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Simplify's Take

What believers are saying

  • The 2026 website claims national-scale brokerage and merchandising, signaling continued demand.
  • Burgess brought conventional-market access and reporting systems, broadening Dirty Hands' client pipeline.
  • LinkedIn activity through 2025 shows ongoing employment and leadership continuity under Will Ahearn.

What critics are saying

  • Dirty Hands depends on fragmented CPG spending; one lost anchor brand hurts utilization quickly.
  • Integration after the November 2023 Burgess deal creates execution risk across sales, reporting, and merchandising.
  • A private, 51-200-person business faces existential risk if national retailers cut broker coverage.

What makes Dirty Hands unique

  • Dirty Hands combines brokerage, field sales, and merchandising under one national roof.
  • The November 2023 Burgess acquisition adds conventional-channel sales strategy to natural-food execution.
  • Its Milford base and 180-person scale support high-frequency retail visits across brands.

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Benefits

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Performance Bonus

Company News

Nosh
Nov 3rd, 2023
Dirty Hands Acquires Sales Consultancy Firm Burgess Strategic Advisors

Dirty Hands is expanding its range of client services in brokerage, merchandising and sales support with the acquisition of CPG sales consultancy firm Burgess Strategic Advisors.

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