DoiT acquired AI cost-management startup Attribute in July 2026 to launch a real-time, kernel-level tokenomics product. The Santa Clara-based company has acquired five companies in the past 18 months, focusing on AI cost management. DoiT simultaneously became an inaugural partner for the new AWS Business Value Realization Competency, which proves measurable financial and technical outcomes for enterprise customers. This recognition complements a five-year strategic collaboration agreement with AWS to generate $5 billion in business. The acquisition enables DoiT to offer automated, zero-instrumentation cost attribution that tracks real-time consumption at the kernel level. The platform connects AI token costs directly to individual customers, features, and autonomous agents without requiring SDKs or tagging policies. DoiT aims to lead in establishing operational standards for AI token attribution alongside the newly formed Tokenomics Foundation by the Linux Foundation and FinOps Foundation.

DoiT has launched Attribute™, a technology that tracks AI spending across tokens, model requests, and GPU usage without requiring SDKs, tags, or code changes. The system uses a lightweight eBPF sensor that installs in approximately 15 minutes and immediately provides detailed cost breakdowns per customer, feature, and agent. The technology addresses a growing challenge in AI cost management. DoiT projects monthly AI spend will triple in the next 12 months, yet only 15% of 500 surveyed enterprise leaders said they could calculate AI ROI without significant bottlenecks. Attribute™ measures consumption at the operating system kernel level, tracking every GPU cycle, API call, and token back to the specific workload, tenant, or agent responsible. The system automatically splits cached, reasoning, input, and output tokens and integrates with cost data from Anthropic, OpenAI, Google Gemini, and AWS Bedrock.