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Overview
Doji is a fashion shopping platform in NYC that blends social-media style discovery with shopping using AI-powered personalization to help users express themselves through clothing. It presents a culture-driven feed of fashion content and products, letting users discover items through trends and interactive content. Revenue likely comes from brand partnerships, in-app purchases, or ads, while enabling direct brand collaborations. Doji differentiates itself by integrating social content, culture-focused curation, and self-expression as a shopping journey, backed by AI research and connections to lifestyle brands; its goal is to redefine fashion retail as a social, exploratory experience.
About Doji
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Consumer Goods
Company Size
11-50
Company Stage
Seed
Total Funding
$14M
Headquarters
New York City, New York
Founded
2024
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Simplify's Take
What believers are saying
- Thrive Capital led Doji's $14 million seed round in May 2025.
- Doji hired actively in August 2026, signaling continued product and growth investment.
- App Store availability and free access lower friction for fashion-curious consumers.
What critics are saying
- Doji still lacks fit prediction, limiting checkout conversion and repeat usage.
- Invite-only onboarding and 30-minute avatar creation slow adoption against instant try-on rivals.
- App Store iPhone-only distribution leaves Android revenue untapped and platform-risk concentrated.
What makes Doji unique
- Dorian Dargan and Jim Winkens pair Meta, Apple, and DeepMind pedigrees.
- Doji builds photorealistic AI avatars from selfies, not generic catalog filters.
- Invite-only social try-ons in 80 countries create scarcity and networked fashion discovery.
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Funding
Total Funding
$14M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Growth & Insights and Company News
6 month growth
↑ 7%1 year growth
↑ 7%2 year growth
↑ 16%Doji Labs has filed a notice with the SEC for an exempt offering to raise $14 million in new funding. This filing is required for companies selling securities without registration under certain exemptions of the Securities Act of 1933. Co-founded by Dorian Dargan and Jim Winkens, Doji Labs recently secured a $14 million seed round, reflecting strong investor confidence in its AI-powered virtual try-on technology for online fashion shopping.
Doji has raised $14 million in a seed funding round led by Thrive Capital, with participation from Seven Seven Six Ventures and a group of angels. The funds will be used to enhance its AI models. The startup, which has been in private beta, allows online fashion enthusiasts to create AI likenesses, try on real products, and shop for their favorite looks. CEO Dorian Dargan emphasizes the platform's focus on creativity and self-expression in online fashion shopping.
Doji, a startup focused on virtual apparel try-ons, has raised $14M in a seed round led by Thrive Capital, with participation from Seven Seven Six Ventures. The app creates personalized avatars using AI diffusion models, allowing users to try on clothes in a fun and social way. Founded by Dorian Dargan and Jim Winkens, Doji aims to enhance its AI models with the new funding. The app is currently invite-only and requires users to upload selfies and full-body images to create avatars.
Doji is Hiring for 4 Jobs on Simplify!
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About Doji
Industries
Data & Analytics
Consumer Software
AI & Machine Learning
Consumer Goods
Company Size
11-50
Company Stage
Seed
Total Funding
$14M
Headquarters
New York City, New York
Founded
2024
Doji is Hiring for 4 Jobs on Simplify!
Find jobs on Simplify and start your career today