Dollar Shave Club

Dollar Shave Club

Subscription service for grooming products

About Dollar Shave Club

Simplify's Rating
Why Dollar Shave Club is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

Acquired

Total Funding

$1.2B

Headquarters

Marina del Rey, California

Founded

2011

Overview

Dollar Shave Club offers a subscription service for grooming products, focusing mainly on razors and shaving supplies. Customers receive high-quality grooming items delivered directly to their homes, which helps them avoid traditional retail shopping. The subscription model allows users to choose their preferred products and receive them regularly, ensuring they always have what they need. Unlike many competitors, Dollar Shave Club emphasizes affordability without sacrificing quality, making grooming accessible to a wider audience. The company's goal is to provide a convenient and cost-effective solution for personal care while maintaining a fun and engaging brand personality.

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Simplify's Take

What believers are saying

  • Subscription box market expected to grow at 18.3% CAGR from 2021 to 2026.
  • Men's grooming market projected to reach $81.2 billion by 2024.
  • AI partnership with Kodif enhances customer service automation, aligning with industry trends.

What critics are saying

  • Increased competition from new DTC grooming brands leveraging social media.
  • Rising raw material costs could impact pricing strategies and profit margins.
  • Consumer shift towards eco-friendly products may require adaptation in offerings.

What makes Dollar Shave Club unique

  • Pioneered direct-to-consumer model in grooming, bypassing traditional retail channels.
  • Known for viral marketing, notably the 2012 video 'Our Blades Are F**ing Great'.
  • Offers affordable, high-quality grooming products through exclusive R&D and botanicals.

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Funding

Total Funding

$1238.5M

Above

Industry Average

Funded Over

6 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Parental Leave

Home Office Stipend

Phone/Internet Stipend

Free Dollar Shave Club Products

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

0%

2 year growth

0%
My Eco Cards
Apr 5th, 2025
Dollar Shave Club Sells for $1B

Dollar Shave Club (DSC), founded in 2012, was acquired by Unilever for $1 billion. DSC, based in California, was co-founded by Michael Dubin, who will remain CEO. The company, known for its viral marketing and direct-to-consumer model, had 3.2 million members and $152 million revenue in 2015, projected to exceed $200 million in 2016. DSC received $163.5 million in funding from 21 investors. Unilever aims to leverage its global strength to expand DSC's reach.

Success Institute Philippines
Mar 20th, 2025
Registered Marketing Professional Success Principles: Decoding the Modern Marketing Landscape

In 2012, a small subscription shave business named Dollar Shave Club released an inexpensive, offbeat video titled: "Our Blades Are F**ing Great."

PR Newswire
Dec 16th, 2024
Kodif announces strategic partnership with Dollar Shave Club after automating 65% of customer support chatbot tickets

SAN FRANCISCO, Calif., Dec. 16, 2024 /PRNewswire/ - Kodif, a leading provider of CX automation solutions, is excited to announce its strategic partnership with Dollar Shave Club.

eFox Institute
Nov 27th, 2024
8 Proven Digital Marketing Case Studies

Strategy: Dollar Shave Club launched a humorous and edgy viral video titled "Our Blades Are " The video explained the company's subscription model for shaving products in a funny and relatable way, using wit and humor to capture viewers' attention.

Consumer Goods
Jul 31st, 2024
Mondelez Launching $1.2 Billion ERP and Supply Chain Transformation

Also, Dollar Shave Club and UNTUCKit have launched ERP upgrades to improve operations, automate processes, and expand products online and in-store as part of efforts to streamline direct-to-consumer and retail operations through a singular platform.

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Dollar Shave Club is Hiring for 2 Jobs on Simplify!

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