Overview

Doonails sells at-home manicure solutions directly to consumers through its online store and drugstores, including a dipping powder system, Soft Gel Press Ons, Gel Strips, and nail care accessories. The dipping powder lets you create a long-lasting manicure by dipping the nail into a refined acrylic powder, while the Soft Gel and Gel Strips offer stick-on gel nail options for quick DIY results. It differentiates itself by offering a complete DIY manicure ecosystem and selling online with drugstore distribution, plus a European expansion from the DACH region to the Netherlands, France, and Italy with a remote team. Its goal is to make salon-grade nails accessible at home, grow its European footprint, and continually broaden its product line and accessories.