About

Double Good specializes in gourmet popcorn, offering 16 unique flavors that are handcrafted and made to order for freshness. The company operates primarily in the fundraising market, partnering with schools, sports teams, and non-profits to help them raise money by selling its popcorn. Participants in the fundraising efforts earn 50% of the profits from each sale, with no minimum order requirements or fees, making it accessible for organizations of all sizes. This profit-sharing model not only supports community causes but also drives sales for Double Good. The company is based in Chicago and is known for its commitment to quality, providing popcorn that is free from preservatives. Double Good aims to provide an effective and straightforward fundraising solution while delivering a premium snacking experience.

Simplify's Take

What believers are saying

• Double Good's continuous innovation, such as the launch of new flavors like 'Home on the Ranch,' keeps the product line fresh and appealing.
• Recognition by Inc. 5000 as one of the fastest-growing companies highlights Double Good's strong market position and growth potential.
• The 'Donate Joy' program and partnerships with organizations like Franciscan Ministries and parcelLab demonstrate Double Good's commitment to social impact and community engagement.

What critics are saying

• The niche market of gourmet popcorn may limit Double Good's scalability compared to more diversified snack companies.
• Reliance on fundraising partners for revenue generation could be risky if these partnerships decline or face challenges.

What makes Double Good unique

• Double Good uniquely combines gourmet popcorn with a robust fundraising platform, unlike competitors who typically focus on one or the other.
• Their made-to-order, preservative-free popcorn ensures maximum freshness, setting them apart in the snack industry.
• The profit-sharing model with no minimum order requirements or fees makes fundraising accessible and risk-free for organizations of all sizes.