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Overview
Drake Cooper is an employee-owned advertising agency serving mid-market, consumer brands in the Western U.S., with a full range of integrated marketing services. Its offerings include brand strategy, market research, creative development, media planning and buying (offline and online), digital services (WordPress web development, e-commerce, UX, MarTech), content creation, analytics and ROI reporting, and SEO/SEM. The firm differentiates itself with a proprietary Campaign Planning process and a strong track record of long client relationships, supported by an ESOP that preserves independence. Its goal is to help ambitious mid-market brands grow their value and market presence while maintaining close collaboration with a committed, employee-owned team.
About Drake Cooper
Industries
Data & Analytics
Consulting
Design
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Boise, Idaho
Founded
1978
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Simplify's Take
What believers are saying
- Gigasavvy brings HI-CHEW, Toshiba, AAA, and Flexfit relationships into Drake Cooper.
- Orange County and Los Angeles offices expand West Coast reach for new client wins.
- Mindy Stomp called the merger a values fit, signaling smoother cross-sell execution.
What critics are saying
- Integrating Gigasavvy after July 2026 risks client churn and cultural friction across offices.
- Drake Cooper remains dependent on mid-market consumer spending and agency fee pressure.
- A failed Southern California expansion would stall growth and weaken employee-owner confidence.
What makes Drake Cooper unique
- 100% employee-owned since 2020, aligning retention, culture, and long-term client service.
- Drake Cooper's integrated model spans creative, media, martech, analytics, and interactive execution.
- The July 2026 Gigasavvy acquisition adds Orange County talent and consumer-brand creative depth.
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Benefits
401(k) Retirement Plan
401(k) Company Match
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Parental Leave
Relocation Assistance
Company News
Ad agency Gigasavvy acquired by Boise's Drake Cooper. Firm's Laguna Beach office to remain open July 14, 2026 Laguna Beach-based advertising agency Gigasavvy has been acquired by the Boise-based Drake Cooper ad firm this month. Gigasavvy, founded in 2008, worked with Toshiba, AAA, FlexFit, and HI-CHEW maker Morinaga America. The firm will merge and operate under the Drake Cooper name going forward. "This partnership creates exciting opportunities for our clients to tap into broader expertise and for our people to grow inside of a larger organization," said founding partner and former president Kyle Johnston, who joins the newly formed agency as executive director, integration. Financial details were not disclosed. The Orange County office will continue operating, expanding Drake Cooper's footprint in Southern California, the company said in a statement. Gigasavvy ranked as No. 13 among Orange County's largest ad agencies this year with 2025 revenue of $11.1 million. The firm reported 12 employees as of February. Want more from the best local business newspaper in the country? Sign-up for its FREE Daily eNews update to get the latest Orange County news delivered right to your inbox! One-Year for Only $99 * Weekly in-depth coverage in print and digital formats * Special Features: OC's Wealthiest, Top Priced Home Sales, Giving Guide, OC500, Charity Event Guide, Best Places to Work, Indispensables, Largest Charitable Gifts * The annual Book of Lists: Orange County's top companies across every industry
The deal expands the Boise, Idaho-based Drake Cooper's footprint to Orange County, CA. It also has an office in Los Angeles.
Drake Cooper is Hiring for 3 Jobs on Simplify!
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About Drake Cooper
Industries
Data & Analytics
Consulting
Design
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Boise, Idaho
Founded
1978
Drake Cooper is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today