Overview
Drivemode provides software that keeps drivers connected while staying safe. It uses data science to analyze driving trends and app usage, then delivers connected-car software that can be embedded in vehicles for easy access to essential apps and services. The company combines data insights with an editorial team that publishes driving-trend stories, and sells licenses, direct software sales, and subscription updates to automakers, fleets, and individual drivers. Its goal is to make driving smarter and safer by delivering data-informed, vehicle-integrated software across different brands.
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Simplify's take
What believers are saying
- Drivemode's website says it is transforming Honda into a vehicle software company.
- Careers page on October 22, 2026 showed openings in Silicon Valley and Tokyo.
- Honda ownership gives Drivemode distribution, capital, and a guaranteed automotive customer.
What critics are saying
- Honda owns Drivemode outright, so any Honda reorganization can erase standalone autonomy fast.
- Consumer app differentiation is vulnerable to Apple CarPlay, Android Auto, and OEM infotainment upgrades.
- If Honda shifts connected-car software in-house, Drivemode becomes a staffing, not growth, shell.
What makes Drivemode unique
- Honda acquired Drivemode in 2019, giving it direct access to Honda R&D.
- Its Android app still ships, with support pages updated October 22, 2026.
- Drivemode builds in-car software across phones, motorcycles, and Honda's vehicle platforms.
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