Overview

Drop runs a mobile rewards app where users earn points for shopping with 500+ partner brands, investing in cryptocurrencies, playing games, and more, which can be redeemed for gift cards and rewards. The app collects anonymized transaction data and shares aggregated insights with retailers, while keeping any personal information private and protecting data with encryption and TLS. Revenue comes from retail partners who pay for access to anonymized data, plus possible commissions from brands when users purchase through the app. Its focus on privacy and a large network of partners lets Drop offer a rewards ecosystem that benefits both users and retailers, aiming to make everyday spending more rewarding in a secure, easy-to-use way.