Overview
Dsquares provides end-to-end loyalty and rewards solutions for businesses, offering modular programs that can be tailored across industries. Its platform handles all aspects of a loyalty program, including point consolidation, transfer, redemption, and sharing, as well as joint wallets for multiple users. AI-driven tools enable customer segmentation and engagement to target rewards effectively. Dsquares serves clients in telecommunications, financial services, and retail, with a business model focused on helping companies increase customer retention and grow revenue through personalized loyalty programs.
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About Dsquares
Industries
Company Size
201-500
Company Stage
Series B
Total Funding
$2M
Headquarters
Cairo, Egypt
Founded
2012
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Simplify's Take
What believers are saying
- Lorax Capital Partners bought a significant minority stake, funding expansion.
- Prepit integration strengthens Dsquares' AI segmentation and personalization capabilities.
- Saudi qitaf marketplace expansion through stc can open higher-volume regional contracts.
What critics are saying
- Talon.One, Comarch, and Zeta Global pressure Dsquares on enterprise loyalty deals.
- Integration risk rises after Prepit acquisition, threatening execution through 2026.
- Any lost bank or telecom client would quickly expose concentration risk.
What makes Dsquares unique
- Dsquares serves 150 million users across 21,000 merchant branches.
- The Prepit acquisition deepens AI-powered SME loyalty, especially F&B and e-commerce.
- The stc Group MOU embeds Dsquares inside Saudi Arabia's qitaf rewards ecosystem.
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Funding
Total Funding
$2M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Health Insurance
Life Insurance
Profit Sharing
Hybrid Work Options
Parental Leave
Phone/Internet Stipend
Commuter Benefits
Paid Vacation
Wellness Program
Professional Development Budget
Company Social Events
Growth & Insights and Company News
6 month growth
-1%1 year growth
1%2 year growth
0%To revolutionize loyalty solutions for the region’s SMEs
Moreover, in recognition of its pioneering role in the sector, Dsquares won the MEA Markets' magazine award for "Best Loyalty Solution Provider in MEA”.
Dsquares is Hiring for 3 Jobs on Simplify!
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About Dsquares
Industries
Company Size
201-500
Company Stage
Series B
Total Funding
$2M
Headquarters
Cairo, Egypt
Founded
2012
Dsquares is Hiring for 3 Jobs on Simplify!
Find jobs on Simplify and start your career today