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Overview
Dsquares provides end-to-end loyalty and rewards solutions for businesses, offering modular programs that can be tailored across industries. Its platform handles all aspects of a loyalty program, including point consolidation, transfer, redemption, and sharing, as well as joint wallets for multiple users. AI-driven tools enable customer segmentation and engagement to target rewards effectively. Dsquares serves clients in telecommunications, financial services, and retail, with a business model focused on helping companies increase customer retention and grow revenue through personalized loyalty programs.
About Dsquares
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Series B
Total Funding
$2M
Headquarters
Cairo, Egypt
Founded
2012
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Simplify's Take
What believers are saying
- Dsquares expanded into Saudi Arabia through the qitaf and stc partnership in 2025.
- Prepit strengthens its AI segmentation story for F&B and e-commerce clients.
- Official messaging highlights Fortune 500 clients and multi-country operations across Egypt, KSA, UAE, and Jordan.
What critics are saying
- Prepit integration risk can distract teams and delay product delivery through 2026.
- stc qitaf dependence concentrates revenue risk if contract terms reset or migrate.
- Adtech and loyalty commoditization pressure margins as merchants demand cheaper measurable retention.
What makes Dsquares unique
- Dsquares runs end-to-end loyalty infrastructure across 25,000 stores and brands.
- Its 2025 acquisition of Prepit adds AI-driven SME loyalty capabilities.
- The qitaf partnership with stc embeds Dsquares inside Saudi Arabia's largest loyalty ecosystem.
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Funding
Total Funding
$2M
Below
Industry Average
Funded Over
2 Rounds
Industry standards
Benefits
Health Insurance
Life Insurance
Profit Sharing
Hybrid Work Options
Parental Leave
Phone/Internet Stipend
Commuter Benefits
Paid Vacation
Wellness Program
Professional Development Budget
Company Social Events
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↑ 2%To revolutionize loyalty solutions for the region’s SMEs
Moreover, in recognition of its pioneering role in the sector, Dsquares won the MEA Markets' magazine award for "Best Loyalty Solution Provider in MEA”.
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About Dsquares
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Series B
Total Funding
$2M
Headquarters
Cairo, Egypt
Founded
2012
There are no jobs for Dsquares right now.
Find jobs on Simplify and start your career today