Duluth Trading Company

Duluth Trading Company

Retailer of durable workwear and gear

Overview

Duluth Trading Company sells durable workwear and accessories, including items like Fire Hose Pants and Buck Naked Underwear, designed for practical, hard-working customers. How it works: the clothes use tough materials and thoughtful design features (e.g., reinforced seams, durable fabrics, and comfort-focused cuts) so workers can perform tasks without worrying about gear failing. How it differs from competitors: it emphasizes rugged, functional clothing with recognizable product names and a straightforward, no-nonsense brand voice, balancing toughness with everyday comfort. The company’s goal is to equip customers to live on terms that are their own, supporting a hardworking lifestyle with dependable gear and employee-focused benefits as part of its culture.

About Duluth Trading Company

Simplify's Rating
Why Duluth Trading Company is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Belleville, Illinois

Founded

1989

Get referred to Duluth Trading Company

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Q1 2026 gross margin hit 57.4% after 500-basis-point expansion and deeper price integrity.
  • Management raised FY2026 adjusted EBITDA guidance to $28 million-$32 million on June 8, 2026.
  • Inventory fell 24.8%, retail stores grew 3.3%, and Minnesota expansion continued in 2026.

What critics are saying

  • June 8, 2026 revenue fell 4%; direct-to-consumer sales dropped 8.7% after promotions ended.
  • Disintermediation Services sued on June 11, 2026 in E.D. Texas over patent infringement.
  • Five straight revenue declines make inventory discipline useless if traffic never recovers by 2027.

What makes Duluth Trading Company unique

  • Duluth Trading sells solution-based workwear with humor-led marketing and a No Bull Guarantee.
  • Stephanie Pugliese’s June 8, 2026 reset leans on omnichannel stores, catalog, and direct traffic.
  • Buck Naked underwear and workwear own a hands-on niche few apparel brands serve well.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Employee Discounts

401(k) Retirement Plan

Flexible Work Hours

Stock Price

Company News

Yahoo Finance
Jun 8th, 2026
Duluth Q1 2026: Gross margin expands 500 bps to 57.4% despite 4% revenue decline

Duluth Trading Company reported first quarter fiscal 2026 results, with net sales declining 4% year-over-year to $98.6 million, though CEO Stephanie Pugliese noted improved profitability metrics. The company reduced promotional days by over 50% and discount depth by 700 basis points, leading to gross margin expansion of over 500 basis points to 57.4%. Full-price sales grew nearly 14%, whilst average unit retail increased 17% year-over-year. The direct channel fell 6% excluding wholesale, but retail stores posted 3% growth driven by higher average order values and two new locations opened last autumn. The company's "folks who work their b**** o**" marketing campaign proved successful, generating positive year-over-year sales growth for men's Buck Naked underwear collection. Duluth plans to expand this messaging across additional product lines.

Associated Press
Jun 8th, 2026
Duluth Trading narrows Q1 loss to $10M with 540-basis-point gross margin expansion

Duluth Holdings Inc. reported first quarter 2026 results with net loss narrowing to $10.0 million from $15.3 million year-over-year. Adjusted EBITDA increased $6.4 million to $2.6 million, whilst gross margin expanded 540 basis points to 57.4%. Net sales declined 4.0% to $98.6 million, with direct-to-consumer sales down 8.7% due to reduced promotional activity, partially offset by a 3.3% increase in retail store sales. The company reduced inventory by 24.8% to $43.7 million and maintained strong liquidity of approximately $100 million. The Mount Horeb, Wisconsin-based workwear and casual apparel brand affirmed its fiscal 2026 sales guidance of $540 million to $560 million but raised adjusted EBITDA guidance to $28 million to $32 million from $26 million to $30 million previously.

The Valdosta Daily Times
May 21st, 2026
Duluth Holdings inc.to report First Quarter 2026 financial results, followed by live Investor & Analyst Event, on June 8, 2026.

Duluth Holdings inc.to report First Quarter 2026 financial results, followed by live Investor & Analyst Event, on June 8, 2026. GlobeNewswire | Duluth Trading Company Today at 2:45am PDT MOUNT HOREB, Wis., May 21, 2026 (GLOBE NEWSWIRE) - Duluth Holdings Inc. (dba, Duluth Trading Company) ("Duluth Trading") (NASDAQ: DLTH), a lifestyle brand of men's and women's casual wear, workwear, and accessories, today announced that it will report first quarter 2026 results and host an Investor and Analyst Event on Monday, June 8, 2026. The Company will report first quarter financial results before market open. A conference call and audio webcast with analysts and investors will be held at 9:30 am Eastern Time to discuss quarterly results and answer questions. Later that day, the Company will host an Investor & Analyst Event live from 11:00am to 1:00pm ET at the Nasdaq MarketSite in New York. This is an in-person event, which will also be available via webcast. The event will feature President and CEO Stephanie Pugliese, who returned to the role in May 2025, and CFO Heena Agrawal presenting the Company's strategic reset, long-term roadmap, and financial priorities to investors and analysts. "For the past year, our focus has been on rebuilding the foundation, sharpening execution, and positioning the Company for durable, profitable growth," said Stephanie Pugliese, President and CEO. "On June 8, we will provide a comprehensive overview of our long-term strategy and vision." First Quarter 2026 Earnings Call Details The 9:30am ET live conference call can be accessed at 1-844-875-6915 (domestic) or 1-412-317-6711 (international). The earnings conference call replay will be available through June 15, 2026 at 1-855-669-9658 (domestic) or 1-412-317-0088 (international) * Replay access code: 1028889 * Live and archived webcast: ir.duluthtrading.com * To expedite entry into the call and avoid waiting for a live operator, investors may pre-register and will be issued a personalized phone number and pin to dial into the live conference call. Investor & Analyst Event Details Participants may register to attend the event in person or via webcast. Pre-registration is required. Requests for one-on-one meetings with management at Nasdaq MarketSite following the event may be submitted to [email protected]. About Duluth Trading Duluth Trading is a lifestyle brand for the Modern, Self-Reliant American. Based in Mount Horeb, Wisconsin, we offer high-quality, solution-based workwear, casual wear, and accessories for men and women who lead a hands-on lifestyle and who value a job well-done. We provide our customers with an engaging and entertaining experience. Our marketing incorporates humor and storytelling that conveys the uniqueness of our products in a distinctive, fun way, and our products are sold exclusively through our content-rich website, catalogs, and "store like no other" retail locations. We are committed to outstanding customer service backed by our "No Bull Guarantee" - if it's not right, we'll fix it. Visit our website at http://www.duluthtrading.com/ Investor Contacts: Heena Agrawal Senior Vice President and Chief Financial Officer Chris Steffes Senior Director of FP&A This is a paid placement. For further inquiries, please contact GlobeNewswire directly.

Yahoo Finance
Apr 17th, 2026
US tariff shifts boost Insteel Industries and Duluth Trading as import costs reshape retail

The 2025-2026 tariff regime, including a 10% baseline on most imports and reciprocal tariffs on China reaching 145%, has fundamentally altered competitive dynamics in consumer goods. Companies with domestic supply chains are gaining structural advantages. Insteel Industries, America's largest manufacturer of steel wire reinforcing products, is benefiting from Section 232 tariffs on derivative products, which have caused imports to decline sharply. The company operates almost entirely domestically, with only 10% of revenue exposed to imports, positioning it well for infrastructure investment tailwinds. Duluth Trading Co. reported gross margin expansion of 890 basis points in Q4 whilst absorbing over $7 million in tariff costs. The company's direct-to-factory sourcing initiative has reduced per-unit costs by eliminating middlemen.

PR Newswire
Mar 24th, 2026
Duluth Trading Company introduces Max Gluteus, A new mascot celebrating its underwear.

Duluth Trading Company introduces Max Gluteus, A new mascot celebrating its underwear. Mar 24, 2026, 10:01 ET The brand's newest campaign and mascot, devoted to hardworking butts MOUNT HOREB, Wis., March 24, 2026 /PRNewswire/ - Duluth Trading Company, a lifestyle brand of men's and women's workwear and casual wear known for its underwear and sense of humor, is introducing a new campaign "For Folks Who Work Their Butts Off." It includes a memorable butt-shaped mascot with a singular mission: stand up for the hardest-working body part in America. Meet Max Gluteus: the animated, unabashed champion of comfort and coverage, debuting as the face (and, naturally, the backside) of Duluth Trading's latest integrated creative campaign. Created to honor the grit, grind and get-after-it spirit of Duluth Trading customers everywhere, Max Gluteus is determined to put hardworking butts in Duluth Trading's harder-working underwear. Leading in Underwear When it comes to underwear design and innovation, Duluth Trading has been leading the category for over 20 years with all patterns hand-drawn in-house. The proof is in the numbers: * Average customer rating of 4.7 stars* * 1,807 five-star reviews out of 2,650 reviews in the last year* * Currently 111 color options and 99 style variations across men's and women's underwear "Folks can't take life on with their own two hands if their undies are on life support," said Ricker Schlecht, SVP of Product Development at Duluth Trading. "Duluth Trading has always held up our end by protecting yours. Chafing, sagging, bog bottom - our unders tame each one. Max Gluteus is a monument to that. He's here to celebrate people who work their butts off." A Cheeky Creative Campaign Duluth Trading's creative campaign introducing Max Gluteus was developed in partnership with Planet Propaganda, who brings to life Duluth's bold, irreverent voice that doesn't take itself too seriously. Max Gluteus appears throughout the campaign as a steadfast advocate for hardworking folks and hardworking butts who lift, climb and move through long days without a complaint. "We discovered the journey to network approval is surprisingly nuanced for an animated backside," added Garth Weber, SVP of Brand and Marketing at Duluth Trading. "But for Max, The G.L.U.T.E., it was worth the effort. In him, we have an ambassador who keeps the cheek (sorry, had to) and celebrates our unrivaled fandom for our unders." The campaign has rolled out across digital, social, retail and additional paid channels nationwide, putting Max Gluteus front and center in a declaration that Duluth Trading dominates underwear. You can see Max Gluteus showcasing Duluth's unders across the current college basketball tournament, streaming pro hockey games, paid social ads and select out-of-home locations. In honor of Max's arrival, Duluth Trading will also be celebrating Underwear Week from March 30 through April 5. During the online and in-store promotion, customers can score savings on Duluth's beloved unders: * $18 Men's Buck Naked(R) Underwear * $15 Women's Buck Naked Underwear * $22 Men's Armachillo Underwear * $13 Women's Dang Soft Underwear * 25% off women's bras * $10 select men's and women's underwear patterns Engineered for Hardworking Butts From Armachillo's advanced cooling technology and Buck Naked's signature "no-pinch, no-stink, no-sweat" promise, Duluth Trading underwear is engineered to solve common apparel gripes with thoughtful design. Every stitch, stretch panel, waistband and print is crafted with purpose, because hardworking people shouldn't have to think twice about what's underneath it all. Max Gluteus simply makes it official: when it comes to underwear innovation, superior comfort and customer-backed affinity, Duluth Trading has officially staked its claim. To shop Duluth Trading's collection of best-selling underwear, visit duluthtrading.com/underwear. To watch the new campaign video and meet Max Gluteus: https://youtu.be/uJLTsj3mqi0?si=8F8kiTk2BL61GGQb. *Reviews from duluthtrading.com across all current underwear styles. About Duluth Trading Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading's family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by the "Superior Standard," and commits to providing outstanding customer service under the "No Bull Guarantee." To learn more, visit www.duluthtrading.com or one of the 60+ Duluth Trading store locations nationwide. SOURCE Duluth Trading Company

Recently Posted Jobs

Sign up to get curated job recommendations

Duluth Trading Company is Hiring for 109 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →