Duluth Trading and WD-40(R) brand launch collaboration featuring limited-edition apparel and gear. Oct 14, 2026, 10:00 ET Two heritage brands team up for the 10-piece lineup built to get the Job Done Right(R) MOUNT HOREB, Wis., Oct. 14, 2026 /PRNewswire/ - Duluth Trading Co., a lifestyle brand of men's and women's workwear, casual wear, outdoor apparel and accessories, today announced a first-of-its-kind collaboration with WD-40 Brand, bringing together two brands known for hardworking products and practical problem-solving. Inspired by the blue-and-yellow can that's been a toolbox staple since 1953, the Duluth Trading x WD-40 Brand collection celebrates an icon that generations of doers have kept close at hand. It took 40 tries to land on the beloved WD-40(R) Multi-Use Product. This time, it only took one to land on this apparel and gear collaboration. The 10-piece collection brings WD-40 Brand's signature colors, graphics and get-it-done attitude to Duluth Trading favorites, including Heritage hoodies, Fire Hose(R) gear and Buck Naked(R) underwear. "I've had WD-40 Brand solutions in my toolbox, garage and around the house for as long as I can remember, so this collaboration hits close to home," said Ricker Schlecht, Senior Vice President of Product Development at Duluth Trading. "Duluth Trading and WD-40 Brand both believe in solving problems and not cutting corners. This collaboration brings that shared mindset to life in a way that's useful, hardworking and has fun with two brands our customers trust and love." What's in the Duluth Trading x WD-40 Brand collection: * Men's Buck Naked Boxer Briefs ($24.95 MSRP): Duluth's no-pinch, no-stink, no-sweat underwear gets the WD-40 Brand treatment with an allover print of cans, tools and all the different uses for the WD-40 Multi-Use Product. * Men's Graphic Standard Fit T-Shirt ($29.95 MSRP): A short-sleeve graphic tee available in two limited-edition styles: a co-branded logo design in WD-40 Brand's signature blue and yellow, and an "Elbow Grease Only Gets You So Far" graphic. * Men's Duluth Heritage Relaxed Fit Beer Pocket Hoodie ($59.95 MSRP): A tried-and-true Duluth layer featuring an oversized WD-40 Brand logo, contrast red hood lining and signature Beer Pocket design that can hold your favorite WD-40 Brand solution. * Holiday Pom Beanie ($19.95 MSRP): A cold-weather knit in WD-40 Brand's signature blue and yellow, finished with a bold logo cuff and red-and-yellow pom. * Men's Souped-Up(R) Fleece Robe ($94.95 MSRP): A cozy hooded robe with contrast red and yellow details, utility-inspired pockets and WD-40 Brand colors front and back. * Can Commander ($14.95 MSRP): Duluth's insulated can carrier holds your beverage or your favorite WD-40 Brand solution. It gets a WD-40 Brand makeover with co-branded graphics and an adjustable red shoulder strap. * Fire Hose Tool Line Riggers Bag ($59.95 MSRP): A rugged Fire Hose(R) gear bag fit for the worksite or home workshop with multiple exterior pockets and sturdy rope handles with WD-40 Brand colors. * Fan Gear Fire Hose Classic Ball Cap ($29.95 MSRP): A classic Duluth cap finished with an embroidered logo patch with a pocket for your carpenter pencil or the WD-40(R) Precision Pen. * WD-40 Precision Pen ($5.95 MSRP): The compact and portable WD-40 Precision Pen is engineered to deliver the WD-40 Multi-Use Product with pinpoint precision and is available at Duluth Trading retail stores. "For more than 70 years, WD-40 Brand has been there for the people who see a problem and roll up their sleeves to solve it," said Dusan Racic, Director of Global Innovation at WD-40 Company. "This collaboration with Duluth Trading celebrates that same can-do spirit and gives our fans a new way to bring a little WD-40 Brand personality beyond the garage and workshop." The Duluth Trading x WD-40 Brand limited-edition collection is available now at duluthtrading.com and in Duluth's 60+ retail stores nationwide, while supplies last. To find the nearest Duluth Trading store in your area, visit duluthtrading.com/find-stores. About Duluth Trading Based in Mount Horeb, Wisconsin, Duluth Trading Co. caters to the lifestyle of the modern, self-reliant American. Duluth Trading's family of brands offer high-quality, solution-based apparel, accessories and gear for men and women to help them take on life with their own two hands. Duluth Trading honors its roots by creating the hardest-working products, backed by their "No Bull Guarantee." To learn more, visit www.duluthtrading.com or one of the 60+ Duluth Trading store locations nationwide. About WD-40 Brand WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right(R). The same spirit of innovation for solving the toughest challenges, which led to the creation of the classic WD-40 Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist(R) line - best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world's toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com. SOURCE Duluth Trading Company

Miller High Life and Duluth Trading debut limited-edition collection. September 8, 2026 Miller High Life recently teamed up with Duluth Trading Co. to release limited-edition apparel and gear. The collection features vintage-inspired Miller High Life graphics and a gold palette. "The best collaborations don't ask customers to choose between two brands; they bring out the best in both," said Ricker Schlecht, senior vice president of product development at Duluth Trading, in a news release. "From the earliest design conversations, it was clear how naturally the two brands complemented each other. The result is a collection that pairs the unmistakable, hardworking approach of Duluth Trading with the spirit of Miller High Life." The Duluth Trading x Miller High Life collection includes: * Heritage Hoodie with Beer Pocket ($59.95) * Short Sleeve Graphic Tee ($29.95) * Duluth Truck Stop Hat ($19.95) * Buck Naked Boxer Briefs ($24.95) * Men's Buck Naked Crew Socks ($14.95) * Fire Hose Can Commander ($14.95) "Miller High Life has always been about making the good things in life accessible," said Bob Vydra, brand marketing manager for Miller High Life, in the release. "Duluth Trading understands that just as well as we do. Good taste doesn't have to be complicated, and now our fans can wear the High Life where they're already living it - from the garage and the tailgate to their favorite local bar. This new collection gives us another way to be part of those everyday moments." The limited-edition Duluth Trading x Miller High Life collection is available now at duluthtrading.com and in Duluth's 60+ retail stores nationwide, according to the company, while supplies last.

How did US' Duluth Trading offset lower sales to lift Q2 profits? 04 Sep '26 Insights. * Duluth Trading Company reported a sharp rise in Q2 FY26 profitability, with net income reaching $18.4 million despite a 7.8 per cent decline in sales to $121.4 million. * Tariff refunds, gross-margin expansion and inventory discipline supported results, while adjusted EBITDA more than doubled to $27 million. * The company also raised FY26 adjusted EBITDA guidance to $38-42 million. American workwear and outdoor apparel specialist Duluth Trading Company has reported a sharp improvement in profitability for the second quarter of fiscal 2026 (Q2 FY26), as gross margin expansion and disciplined inventory management offset lower sales. The company also strengthened its balance sheet, ending the quarter with robust liquidity and no outstanding debt on its asset-based lending facility. For the three months ended August 2, 2026, net income climbed to $18.4 million, compared to $1.3 million in the prior-year period. This improvement included the benefit of $16.3 million in tariff refunds. Net sales declined by 7.8 per cent year on year to $121.4 million, reflecting softer direct-to-consumer demand and lower retail store traffic. Adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) more than doubled to $27.0 million from $12.0 million a year earlier, also reflecting the impact of tariff refunds. Diluted earnings per share (EPS) reached $0.50, up from $0.04 in the second quarter of 2025. Inventory was reduced by $22.9 million, or 15.5 per cent, year on year, while cash and cash equivalents stood at $26.8 million and net liquidity at approximately $96 million, according to the company's quarterly results. Related News What drove US' Tillys' Q1 FY26 sales & margin... Canadian lululemon's Q2 FY26 profit beats despite ... US' PVH Corp Q2 FY26 revenue hits $2.1 bn, profit ... Why did US' G-III Apparel's Q2 profits surge... US Kontoor Brands targets $1.1bn Helly Hansen... Will AI's 90% cost advantage beat virtual... "Our second quarter performance demonstrates strong execution of our operational priorities, inventory discipline, and successful promotional reset. By combining gross margin expansion with effective inventory management, we have delivered another quarter of improved profitability and free cash flow. Our core products continue to lead the way with customers responding favourably to our high-quality, solution-based workwear," said Stephanie Pugliese, president and CEO, Duluth Trading Company. Gross margin expands despite sales decline Gross margin expanded by 1,810 basis points to 72.8 per cent, primarily due to tariff refunds. Excluding these refunds, gross margin was 59.6 per cent, an increase of 490 basis points from the prior year, driven by higher average unit retail prices and improved product costs through direct-to-factory sourcing initiatives. Selling, general and administrative expenses rose slightly to $69.5 million, representing 57.3 per cent of net sales, up from 52.2 per cent a year earlier, as increased advertising and shipping costs were partially offset by lower overheads and fulfilment efficiencies. Direct-to-consumer net sales fell 11.5 per cent to $70.1 million, reflecting reduced promotional activity and lower web traffic, while retail store net sales decreased 2.4 per cent to $51.3 million, impacted by softer store traffic but supported by higher average order values and new store openings in the prior year. The company ended Q2 FY26 with $26.8 million in cash and cash equivalents, $85.7 million in net working capital, and no outstanding debt on its $70 million asset-based lending facility, resulting in net liquidity of approximately $96 million. Inventory levels were tightly managed, down 15.5 per cent year on year to $125.2 million. FY26 outlook raised on EBITDA guidance Duluth Trading Company affirmed its full-year fiscal 2026 net sales guidance of $540 million to $560 million, while raising its adjusted EBITDA outlook to a range of $38 million to $42 million, up from the previous range of $28 million to $32 million. Capital expenditures for the year are expected to be approximately $12 million, including software hosting implementation costs. The company said it remains focused on advancing its 'Build to Last' strategy, maximising channel productivity, and delivering an exceptional customer experience. Fibre2Fashion News Desk (CG)