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Overview
Duranta builds software for landscaping and lawn care professionals. It offers a SaaS platform that unifies property measurement, landscape design, CRM, and invoicing/payments. The flagship AIdan AI model automatically measures property details (like lawn square footage and other surfaces) to generate customer proposals and estimates, reducing the need for on-site visits. A graphics engine handles landscape design, while the CRM and invoicing tools (integrating with QuickBooks) help manage customers and payments. The company differentiates itself with an experienced team from Aurora Solar and big tech companies, and by providing an end-to-end toolset tailored for outdoor service businesses. Duranta’s goal is to streamline operations and boost profitability for thousands of small and medium-sized landscaping firms, supported by seed funding of $7 million to accelerate product development and growth.
About Duranta
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Design
Company Size
11-50
Company Stage
Seed
Total Funding
$7M
Headquarters
Seattle, Washington
Founded
2024
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Simplify's Take
What believers are saying
- Duranta raised $7 million in July 2025 from Base10, Pear, and operators.
- AIdan removes site visits, which directly saves sales time and improves close rates.
- The platform combines CRM, design, invoicing, and QuickBooks integration into one workflow.
What critics are saying
- ServiceTitan's January 2026 Aspire acquisition intensifies competition against Duranta's commercial landscaping wedge.
- Jobber, LMN, QuoteIQ, and Yardbook already crowd pricing-sensitive SMB landscapers.
- If AIdan measurement accuracy disappoints, Duranta loses trust and proposal workflows quickly.
What makes Duranta unique
- Duranta's 2025 AIdan automates property measurement, estimates, and proposals for landscapers.
- Samuel Adeyemo brings Aurora Solar operating-system experience to a narrow vertical workflow.
- Seattle headquarters and 2024 founding position Duranta as a new, focused category entrant.
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Funding
Total Funding
$7M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 4%1 year growth
↑ 4%2 year growth
↑ 10%Duranta, a Seattle, WA-based provider of a software platform for landscapers and lawn care professionals and their businesses, raised $7M in Seed funding.
Duranta empowers the professionals shaping the outdoor world to succeed by providing modern tools that help them attract customers, deliver exceptional service, and manage their operations efficiently.
Duranta is Hiring for 2 Jobs on Simplify!
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About Duranta
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Design
Company Size
11-50
Company Stage
Seed
Total Funding
$7M
Headquarters
Seattle, Washington
Founded
2024
Duranta is Hiring for 2 Jobs on Simplify!
Find jobs on Simplify and start your career today