Work Here?
Overview
Dusk is a UK free drink app that acts as a full-service platform for brands to run on-trade sampling campaigns. It connects brands with about 4,000 venues, from independents to nationals, so they can serve their perfect drink to Millennial and Gen-Z customers at scale. The product works by coordinating sampling at partner venues, tracking every serve in real time to gather accurate preference data, and charging on a pay-per-serve basis with a guaranteed return on investment. Dusk aims to turn brand awareness into trial by delivering high-visibility sampling within the on-trade and supporting brands in building relationships with national chains, while delivering up to 5 million brand impressions per month.
About Dusk
Industries
AI & Machine Learning
Entertainment
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2014
Get referred to Dusk
See people who can refer or advise you
Simplify's Take
What believers are saying
- Gen Z focus enables scalable brand activations for new liquid launches and global drink giants across UK pubs
- Free drink incentives drive venue footfall during quieter times and increase post-reward customer spending significantly
- Expansion into iOS-focused growth strategies may yield higher returns as iOS drive surged 35% in 2025
What critics are saying
- UK class III age-restriction laws could ban alcohol sponsorship of free drinks for minors, invalidating Diageo and Bacardi revenue by 2026
- Gen Z’s shift away from high-sugar cocktails threatens retention as the free drink model fails to adapt to low-alcohol preferences
- Third-party tech integrations like Moondrop show fragile infrastructure that could break the three-stakeholder loop and lose venue partnerships
What makes Dusk unique
- DUSK is the UK’s biggest nightlife app with 800,000+ Gen Z users and a free drink daily model
- DUSK uniquely connects alcohol brands, venues, and consumers via sponsored free drinks and data-driven sampling
- The platform launched in all major UK cities and partners with giants like Diageo, Bacardi, Patrón, and Guinness
Help us improve and share your feedback! Did you find this helpful?
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Stock Options
Company Social Events
Growth & Insights and Company News
6 month growth
↓ -31%1 year growth
↓ -31%2 year growth
↓ -31%After tasting it ourselves and posting online, it became pretty clear that people wanted to try it too, putting their night out in the chatbot’s hands – Drinks Digest teamed up with OTHERWORLD, the perfect partner for cocktails and technology to bring this virtual reality to London.”
Dusk is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today
About Dusk
Industries
AI & Machine Learning
Entertainment
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
London, United Kingdom
Founded
2014
Dusk is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today