DDynamic Creatures designs and builds mobile, interactive character robots for entertainment and hospitality. Their SnowJay platform combines real-time perception, learning-based control, adaptive behavior, and costume-aware character design to make guest-facing robots that perceive people, plan motions, and respond in real time, creating uncanned interactions rather than scripted ones. The company operates as an entertainment and hospitality partner using platform-based characters on Boston Dynamics or other bases, deployable in months via leasing, as well as fully original robots built around a brand’s story. Early markets include theme parks and retail experiences. The goal is to help brands and venues create engaging, branded experiences through responsive robotic characters that blend hardware, motion, and persona into one system, differentiating from traditional animatronics or generic service robots by delivering more natural interactions in public settings.
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Industries
Company Size
11-50
Company Stage
Seed
Total Funding
$6M
Headquarters
Cambridge, MA
Founded
2026
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Total Funding
$6M
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Funded Over
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Dynamic Creatures launches to create interactive entertainment robots. It is the official entertainment partner of Hyundai Motor Group (KRX: 005380) subsidiary Boston Dynamics 2 hours ago Innovations in robotics are promising to reshape theme parks. Costumed performers who once sweated inside oversized goofy suits may soon find themselves replaced by machines. Dynamic Creatures officially launched this week as a specialist in mobile, interactive character robots. Co-founded by Marc Theermann, former chief strategy officer at renowned U.S. robotics firm Boston Dynamics and a senior Google veteran; and Farbod Farshidian, a past research leader at the Robotics and AI Institute, the American startup is becoming Boston's official entertainment and hospitality partner. The firm says it is already collaborating with an unspecified major theme park and large retailer. The company positions its creations between traditional fixed animatronics and standard service robots. Dynamic has explained that characters built on Boston's platforms and custom designs will be able to move naturally through crowded spaces, sense the context of each encounter and respond in real time. These creations will be supported by the startup's behavioural software platform SnowJay. "We believe these types of robots will provide entertainment in theme parks and red-carpet events," said Theermann, "while also engaging in customer service interactions in hotels, casinos, and retail environments." Backed by venture capital firms such as Eniac Ventures and Sunshine Lake along with individual investors including Boston Dynamics founder Marc Raibert, the firm has declined to disclose the size of its seed funding. Current plans include managed pilot deployments in early 2027, leasing models for operators and longer-term ambitions to develop its own custom hardware + software. The founders bring notable industry experience. Theermann helped commercialise advanced systems at scale during nearly six years at MIT spin-off Boston Dynamics. Chief Technology Officer Farshidian advanced learning-based control that improved humanoid Atlas's agility and transferred skills from simulation to real machines. Their combined backgrounds give this new venture reasonably high credibility. Despite the claim that Dynamic Creatures has only just emerged from stealth, Theermann was introduced as CEO of Dynamic Creatures during an interview at the Machina Summit in France two months ago.
Dynamic Creatures launches with new category of character robots. The new company is developing mobile character robots that can navigate guest environments and respond to visitors in real time Dynamic Creatures, a robotics company that designs and builds interactive character robots for entertainment and hospitality brands, has announced its launch following a period in stealth. The company is developing a new type of mobile character that navigates guest environments smoothly, understands interaction context, and responds instantly. As Boston Dynamics' official entertainment and hospitality partner, the company is already collaborating with a major theme park and retailer to create personalised, engaging character experiences that leave a lasting impression. It was co-founded by CEO Marc Theermann, who previously served as Boston Dynamics' chief strategy officer and held a senior role at Google, and CTO Farbod Farshidian, a renowned robotics researcher and former research leader at the Robotics and AI Institute. Expertise from leading robotics company. At Boston Dynamics, Theermann helped transform the research lab into a global commercial robotics enterprise, building the go-to-market infrastructure needed to deploy and service sophisticated robotic systems at scale. Meanwhile, Farshidian has significantly contributed to learning-based control in robotics, advancing agile humanoid movements for Boston Dynamics' Atlas robot, high-speed quadrupedal locomotion, and the transfer of complex skills from simulation to real-world applications. "At Boston Dynamics, I saw what becomes possible when advanced robotics moves from breakthrough research to reliable commercial systems," says Theermann. "We founded Dynamic Creatures to bring that capability into guest-facing environments. Our characters do more than perform for a crowd. They can respond to an individual and create small moments of wonder that people remember." Dynamic Creatures provides character-driven experiences using Boston Dynamics and other systems, along with custom robots designed for particular brands, environments, or narratives. Both models combine advanced robotics with character design, adaptable behaviour, and real-time guest engagement. SnowJay platform. Dynamic Creatures is creating a new category that sits between fixed animatronics and task-oriented service robots. Most hospitality robots focus on functional tasks like guiding, providing information, and telepresence. In contrast, traditional stationary animatronics are usually programmed to entertain large crowds. Dynamic Creatures' mobile characters are designed for direct, face-to-face interactions, enabling them to understand the context of each encounter and respond to individual guests rather than follow a set script. Dynamic Creatures also introduces SnowJay, its integrated AI and robotics platform that functions as the operating system for its interactive characters. It integrates advanced robotics, learning-based control, real-time perception, behavioural programming, character design, and costuming. This allows characters to navigate smoothly through challenging commercial settings and adjust their behaviour according to the surrounding people, activities, and context. "Robust and fluid movement, perception and behavior have to work as one system for a character to engage naturally in the physical world," says Farshidian. "SnowJay brings those capabilities together, combining reliable robotic platforms with adaptive intelligence so each character can understand its surroundings and respond in a way that fits the person, place and moment." Characters from Dynamic Creatures, built on existing robotics platforms, can be deployed within months, greatly reducing development time compared to traditional custom character creation. Leasing models for these platform-based characters give operators more flexible options to introduce new experiences without large upfront investments. Additionally, Dynamic Creatures creates fully original robots tailored to each project's brand, environment, story, and creative needs. US & European backing. Dynamic Creatures is supported by a mix of US and European institutional investors, including Eniac Ventures, Kindred Ventures, Heliad, Sunshine Lake, and BlueGrass Ventures, along with strategic angel investors Marc Raibert and Lukas Ziegler. "Dynamic Creatures is opening an important new frontier for advanced robotics," says Amanda McMaster, interim CEO of Boston Dynamics. "As our official entertainment and hospitality partner, the company is combining proven robotic platforms with character design, adaptive behavior and real-time interaction to create experiences the market has not had access to before. "Marc and Farbod bring the rare combination of commercial and technical expertise required to turn that vision into compelling, guest-facing systems." From its new Boston headquarters, Dynamic Creatures currently serves theme parks, location-based entertainment venues, hotels, resorts, casinos, museums, cultural institutions, cruise ships, and live venues. Future plans may expand to luxury retail and automotive brand experience centres, with potential uses such as roaming entertainment, brand ambassadors, concierge guidance, and personalised visitor experiences. Charlotte Blanco Coates Charlotte Blanco Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
Dynamic Creatures: robots with character. Our investment in Dynamic Creatures. Imagine a small moment at a theme park. A five-year-old hangs back from a robotic character, curious and a little afraid. The character waves, hits its mark, and continues the show. Because the performance is fixed, the character cannot notice her hesitation, turn toward her, or wait until she is ready. That nuanced distance between a performance and an encounter is the problem Marc and Farbod started Dynamic Creatures to solve. Robots can be both specialized, intelligent, and humanist, all at the same time. The team is emerging from stealth as Boston Dynamics' official entertainment and hospitality robotics partner and is developing guest-facing character experiences with a large theme park and a retailer. Kindred Ventures invested because their work makes a larger idea concrete: Physical AI in the consumer space will be judged both by what a machine can do and by how clearly its movements and personality communicate intent to the people around it. We at Kindred Ventures are excited to co-lead the seed round for the Dynamic Creatures team alongside our friends at Eniac Ventures, with participation by Heliad, Sunshine Lake, and BlueGrass Ventures, as well as angel investors Rich Wong (Accel)Marc Raibert (Founder of Boston Dynamics), and Lukas Ziegler. Between animatronics and industrial robotics. Most guest-facing robots sit at one of two poles. Task-oriented service robots guide, inform, or deliver, often a function with a chassis. Fixed animatronics bring extraordinary craft and character to carefully authored scenes; Dynamic Creatures is building in the space between them. Think mobile characters behaving with more generalized intelligence and designed for face-to-face engagement in live, variable encounters. At a high level, responsive character robotics is a closed-loop problem. Real-time perception informs behavior; planning and control express the response through motion; new observations begin the cycle again. Guests never see those handoffs, but they feel the result in a pause, a turn, or a gesture that lands a beat too late. In foundational human-robot interaction research, predictability and legibility are distinct, according to Carnegie Mellon's groundbreaking paper. Predictable motion follows the path an observer expects. Legible motion makes the robot's intended goal easier to infer; a character needs both clarity and coherence. Guests should be able to read what the robot is doing without the motion breaking the persona. A robot can complete the right motion and still miss the moment. SnowJay: Character is built all the way down. SnowJay is an embodied-character robotics platform - the operating system for interactive characters - integrating real-time perception, learning-based control, adaptive behavior, and character design and expression for guest-facing environments. As Farbod puts it, "Robust and fluid movement, perception and behavior have to work as one system for a character to engage naturally in the physical world." What is enabled by this unique type of platform? Costume-aware robotics means the exterior of the robot must preserve sensing, actuator clearance, maintenance access, center-of-mass assumptions, thermal margins, and safe clearances around guests. For example, a heavy, plush, childlike character should not move like an exposed industrial quadruped - the workflow combines whole-body motion planning with conventional character animation, while also emphasizing the hardware's physical proportions and motion details as one believable system and user experience. This has been explored initially by Disney and Boston Dynamics, as well as companies based in China. One early modular approach was Boston Dynamic's Spot Sparkles which was an efficient platform costume on a general base robot hardware. A more complex development effort was taken on by Disney's Groot/Kiwi project, creating a native robotic character, with hardware, thermal layout, motion, surface treatment, and costume designed together. They envisioned robots whose silhouette, skin, flight suit, cooling path, locomotion, and animated performance were designed as one character system - not a machine just wearing a costume. Perhaps one of the most difficult distillation of the problem is this: an expressive gesture still has to be physically achievable, repeatable, and appropriate to the contextual physical space and humans interacting around the robot.A graceful motion delivered a beat too late or awkward body language can break the illusion. A face-to-face encounter has no loading spinner. Marc and Farbod: Spinning out to speed up. Marc and Farbod have embarked on this mission to marry animatronics and robotic intelligence by spinning out of Boston Dynamics to start Dynamic Creatures. Together, they bring the two disciplines the product demands. The story for us getting to know Marc and Farbod started at CES earlier this year during the live reveal and demonstration of the Atlas humanoid at the Boston Dynamics booth. After founding two startups and working at Google, Marc served as Chief Strategy Officer at Boston Dynamics and helped turn the research lab into a global commercial robotics business. The grand task at hand there was to build out the infrastructure needed to deploy and service advanced robotic systems at scale. Working closely with engineering teams and customers, Marc figured out the complex structure and process that decides whether a robot remains a demonstration or becomes a true business. His co-founder, Farbod,served as a research scientist leading at team at the Robotics and AI Institute (RAI) whose work has advanced learning-based control. His research spans agile humanoid behavior on Boston Dynamics' Atlas, high-speed quadrupedal locomotion, and the transfer of complex skills from simulation to physical machines. If a character has to move naturally through a lobby full of luggage and toddlers, that research lineage matters. In recent research he co-authored, motion capture, monocular video, and animation became inputs for policies that transferred from simulation to physical robots. Much of these concepts eventually inspired the thinking toward creating SnowJay - in particular,translating expressive motion into embodied skills a physical machine can perform. Marc describes the goal as creating "small moments of wonder that people remember." Though the phrase is simple, the engineering beneath it runs much deeper with new complexities that are unsolved, and need novel solutions. We see the timing in a convergence: established mobile robotics platforms, generalized intelligence models capable of multi-skill reasoning, learning-based control, real-time perception, and new methods for translating human and animated motion into physical behavior. Together, those advances make a long-held creative ambition more commercially plausible: a character that can meet a guest in the moment. Making wonder deployable: The commercial model. Dynamic Creatures is pursuing two product paths. For platform-based characters, the team starts with Boston Dynamics or other existing robotic systems, then integrates control, perception, behavior, character design, and costuming. The company says these characters can be deployed in months, and leasing gives operators a more flexible path to adoption without a large upfront capital commitment. Fully original robots follow a different path, with hardware designed around the character, story, environment, and creative requirements. Together, the two paths give Dynamic Creatures a way to turn deep robotics capability into a repeatable product without reducing every character to the same machine. Theme parks, resorts, museums, and other destination venues are a rigorous proving ground for this work. Close human proximity, irregular traffic, long operating hours, and service requirements leave little room for brittle integration. These venues also understand the value of memory. In entertainment and hospitality, the encounter is often the product. Robotics already creates value by moving goods and completing tasks. Dynamic Creatures is broadening the case toward the experiences machines can create. In spaces built around people, timing, distance, and behavior shape whether someone can understand a robot's intent and feel at ease around it. Character gives that behavior a coherent expressive frame. Dynamic Creatures is competing for two scarce things: attention and emotional connection. As robots begin to look back at us, how they move, wait, and respond will shape whether we welcome them. A wave returned at exactly the right moment may last only seconds. The memory can last much longer. We're excited to support Marc and Farbod on their unique mission to create beloved robots that interact and move with humans in a safe, useful, and delightful way.
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
11-50
Company Stage
Seed
Total Funding
$6M
Headquarters
Cambridge, MA
Founded
2026
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs