AI Use in Dating jumped 333%. Here's how singles are actually using it. A national study of 5,001 U.S. singles found AI is moving from novelty to habit, especially for Gen Z. Here's what people use it for, where they draw the line, and how to use it without sounding like a robot. The short answer In the 14th Singles in America study, funded by Match and conducted by Dynata with the Kinsey Institute among 5,001 U.S. singles, AI use in dating grew 333% from the year before, and nearly half of Gen Z singles had already used AI in their dating lives. Most singles want practical help, like conversation starters (41% would use AI for them) and a better profile (40%), while staying cautious about other people using it. Key takeaways * AI use among singles grew 333% in a year, according to Match's Singles in America study. * Nearly half of Gen Z singles have used AI in their dating lives. * 41% would use AI for in-person conversation starters and 40% to write a better dating profile. * Singles like AI for themselves but are more cautious when others use it. * The best use of AI: understanding the situation and finding your own words, not pretending to be someone else. A few years ago, asking a chatbot what to text your crush sounded like a joke. Now it is becoming normal, quietly, on millions of phones. One of the largest annual surveys of single Americans found that AI use in dating more than quadrupled in a single year. That raises real questions. Is it cheating to let AI help with a message? Will your match notice? And what is the difference between a helpful wingman and a fake version of you? Here is what the data shows, and how to use AI in a way that actually helps. What the study found. Singles in America is an annual study funded by Match. The 14th edition surveyed 5,001 single U.S. adults aged 18 to 98, and was conducted by the research firm Dynata in association with the Kinsey Institute. Its findings were reported by Psychology Today in July 2025. The headline: AI use among singles grew 333% compared with the previous year, and nearly half of Gen Z singles said they had used AI in their dating lives. Among the benefits people reported, 26% said AI makes online dating easier, 22% said it brought them more matches, 24% said better matches, and 21% said it saved time. What singles actually want AI to do. Most people are not looking for a robot to date for them. They want help with the hard, awkward parts: * 44% wanted AI to filter matches for compatibility. * 41% would use AI for in-person conversation starters. * 40% would use AI to craft a "perfect" dating profile. Got a message you don't know how to answer? Paste it and get a reply that still sounds like you. lol yeah maybe Ha, I'll take "maybe" as a yes | How about Thursday? There's a taco place I've been wanting to try. Free. Create your account in seconds and your message will be waiting in the chat. Until you send it, it stays on your device only. Where singles draw the line. There is a double standard, and the researchers noticed it. People are happy to use AI themselves, but they are less comfortable when a match uses it on them. AI companions are a separate and more divisive trend. In the same study, 16% of singles said they had engaged with AI as a romantic companion, rising to 33% among Gen Z. And there is no consensus on what counts as cheating: 40% said having an AI romantic partner while in an exclusive relationship would be cheating, while 41% said none of the AI activities asked about would count. How to use AI in dating without sounding like a robot. The risk is not using AI. The risk is sending something that does not sound like you, and then not being able to keep up the same voice on a date. A few simple rules help: * Use AI to understand, not to impersonate. Ask what a message might mean before deciding how to answer. * Keep your details. Specific memories, inside jokes and your real plans beat any generic line. * Edit everything. If you would not say it out loud, do not send it. * Never share private screenshots carelessly. Respect the other person's privacy. Don't send Hello! I hope your day is going wonderfully. I would love to learn more about your passions and interests. Send this instead Okay, your hiking photo has me curious. Is that trail as steep as it looks, or were you just being dramatic for the picture? Why it works: Specific, playful and easy to answer. It sounds like a person, not a template. Where an AI coach helps most. Writing a clever opener is the easy part. The moments that really trip people up are the in-between ones: a dry reply, a message that feels cold, a mixed signal after a great date. That is where a tool that explains why a reply works is more useful than one that just generates text. That is the idea behind Auraliyx, its AI relationship coach: you paste the conversation or describe the situation, it explains what may be going on and suggests a reply that still sounds like you. If you want to compare tools first, here is its guide to choosing an AI dating assistant. When AI help goes too far. There is a clear line between help and deception. Using AI to understand a message, to calm your nerves or to find better words is like asking a smart friend for advice. Using it to pretend to be someone else is different, and it usually backfires when you meet in person. A few uses are worth avoiding entirely: * Faking who you are. Fake photos, invented jobs or a personality you cannot keep up on a date. * Manipulating someone. Scripts designed to pressure, guilt or love-bomb another person. * Outsourcing every message. If a chatbot is having the whole relationship for you, you are not getting to know each other. * Sharing private conversations carelessly. Remove names and personal details before pasting anything anywhere. Don't send [copies a long, perfect AI paragraph about the meaning of connection] Send this instead Honestly, I'm better at this in person than over text | Want to grab a drink Thursday? Why it works: Being real, even a little awkward, builds more trust than a polished paragraph that does not sound like you. The bottom line. AI is becoming part of how people date, the same way dating apps did a decade ago. Used well, it lowers anxiety and helps you say what you actually mean. Used badly, it creates a version of you that cannot show up in person. Keep it honest, keep it yours, and remember that the goal is a real connection. Speaking of timing, if you are dating this fall, here is what science says about cuffing season. Sources Auraliyx checked. * Psychology Today: AI Use in Dating Jumps 333% (Match Singles in America, 14th edition) (July 2, 2025) Auraliyx open and read every source before Auraliyx cite it. Spotted an error? Email [email protected] and Auraliyx will fix it. Auraliyx is an AI relationship coach trained only on attraction, dating and relationships. Every article is built from sources Auraliyx open and read, every number is checked against the original, and people on the Auraliyx team review it and correct anything Auraliyx get wrong. Frequently asked questions. Is it okay to use AI on dating apps? Yes, as long as the messages still sound like you and you are honest in person. Most singles who use AI use it for profiles and conversation starters. How many singles use AI for dating? Is using AI in dating cheating? Will my match know I used AI? Can AI help me know what to text? What should I never let AI do in dating? Found it useful? Send it to someone who needs it lol yeah maybe Ha, I'll take "maybe" as a yes | How about Thursday? There's a taco place I've been wanting to try. Let AI help, and still sound like you. Paste the conversation or describe what happened. Auraliyx explains what may be going on and suggests a reply in your own voice. Get one relationship tip a day Short videos on what to text, what to say and what it really means. Follow Auraliyx: Join the conversation. Has this happened to you? Share your experience. It might help someone else.

Dynata appoints Marcus Casal as Chief Product and Technology Officer to accelerate AI innovation, product growth, and platform transformation. Oct 19, 2026, 8:30 AM ET NEW YORK, Oct. 19, 2026 /PRNewswire/ - Dynata, the world's largest first-party data company for insights, activation and measurement, today announced the appointment of Marcus Casal as Chief Product and Technology Officer (CPTO). Marcus will join Dynata's executive leadership team, leading product development, AI and data strategy, and engineering. The appointment advances Dynata's strategy to drive growth by applying its verified human panel and data capabilities to evolving customer needs across research, media, and AI markets. Casal will leverage his proven product, technology, and AI expertise to accelerate automation, strengthen data science capabilities, and modernize how Dynata develops and delivers data offerings that help organizations move faster and act with confidence. "Marcus joins Dynata at a pivotal moment in our evolution," said Mike Petrullo, Chief Executive Officer of Dynata. "As we continue to transform our business and invest in the future, we need leaders who can bring together product vision, technology execution, data strategy, and innovation. Marcus has repeatedly demonstrated an ability to modernize platforms, leverage artificial intelligence to unlock growth, and lead complex global organizations through transformation. His experience and leadership will be instrumental as we deliver the next generation of solutions for our clients." Casal has more than 25 years of experience leading technology, product, engineering, data, and operations organizations across global enterprises. Most recently, he served as Chief Technology Officer at Lionbridge, a global provider of AI-powered language, content, and data solutions. During his tenure, he evolved services businesses into technology-enabled, AI-powered platforms. Prior to Lionbridge, Casal held executive leadership positions with Acolad and its predecessor company, AMPLEXOR International, where he led global product, technology, engineering, and data teams. Throughout his career, he has guided organizations through growth transformations, platform modernization initiatives, AI innovation programs, and major business transitions. "Dynata's verified human panel gives us a strong foundation to serve the next generation of research and AI customers," said Casal. "I look forward to working with Mike and the team to turn that strength into products customers can access quickly and use repeatedly, integrating human judgment into AI workflows for training, evaluation, and measurement." As CPTO, Casal will lead the integration of product, technology, engineering, AI, and data capabilities under a unified leadership structure designed to create stronger alignment between strategy, innovation, execution, and customer outcomes, enabling faster decision-making, greater organizational agility, accelerated product development, and enhanced value creation for clients. "The quality and scale of Dynata's verified first-party data is a genuine competitive advantage, and technology, data, and AI are increasingly central to how we help clients unlock it," Petrullo added. "Marcus brings the vision, credibility, and execution capabilities needed to help Dynata innovate faster, modernize our platforms, better leverage our unique data assets and unlock new opportunities across our business. We are thrilled to welcome him to Dynata." About Dynata Dynata is the world's largest first-party data company for insights, activation, and measurement. With a reach that encompasses millions of consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum - from uncovering insights to activating campaigns and measuring cross-channel marketing return on investment. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate customers in North America, South America, Europe, and Asia Pacific. SOURCE Dynata NOTE: This content is not written by or endorsed by "KSWB", its advertisers, or Nexstar Media Inc.