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eBay operates a global online marketplace where buyers and sellers can trade a wide range of items, from electronics to fashion to collectibles. Sellers list items with details, buyers browse, bid in auctions or buy via Buy It Now, and the platform processes payments and facilitates shipping, earning revenue from listing fees, final-value fees, advertising, and subscriptions. eBay differentiates itself with a combination of auction-style and fixed-price listings, a large international reach, and buyer/seller protections along with seller tools and promotional options. The goal is to enable easy, varied, and secure commerce across many product categories for people and businesses worldwide.
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
San Jose, CA
Founded
1995
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Total Funding
$6.7M
Above
Industry Average
Funded Over
1 Rounds
eBay has launched a tool that lets sellers create product listings from photos, cutting the time spent typing descriptions and other details. The system identifies an item from the images and drafts a listing automatically. The seller reviews and edits it, and nothing is posted without consent. eBay says its AI features have been used by more than 10 million unique sellers and help produce over 800,000 new listings every day. The photo feature is available in Australia, France, Germany, Italy, the UK, and the US. It aims to draw occasional sellers and encourage existing users to list more items.
eBay shares closed at $123.52, and a discounted cash flow (DCF) model suggests the stock is worth more. The model starts from roughly $2.5 billion in free cash flow over the past twelve months and assumes it grows through 2030 and beyond. The stock has returned 221.8% over three years. Revenue rose 14% in the third quarter of 2026, though net income fell 16%. The company bought Depop and is investing more, including in a new lower cost shipping network. Analysts disagree on the price. A bullish view puts the stock 18% undervalued, citing recommerce, focus categories and AI tools. A bearish view puts it 18% overvalued, arguing that the price already demands a lot of future value.
eBay is rolling out a lower cost pickup and drop off shipping network, including expanded US logistics tied to its Depop acquisition. The company aims to make transactions cheaper and lift listings and conversion. The push takes eBay deeper into physical distribution, which could change its cost structure. Investors will watch whether logistics and marketing spending weigh on profit. Third quarter sales rose to $3.206 billion from $2.820 billion a year earlier. Net income fell to $497 million from $628 million. eBay trades at a price-to-earnings ratio of 25.8x and carries a high debt load. One Simply Wall St community estimate puts fair value at $104.94 per share, implying about 15% downside.
eBay's stock rose 53.7% between February 12 and November 9, 2026, against 11.4% for the S&P 500. Revenue grew 15.7% to $12.4 billion over the four quarters to September 30, more than three times the prior period's 4.4%. Depop, the fashion marketplace eBay bought on July 30, added nearly 2 points to third-quarter growth of 13% excluding currency swings. For the fourth quarter, management forecasts revenue of $3.19 billion to $3.24 billion. Excluding Depop and currency swings, it expects growth of 5% to 7%, down from 11% in the third quarter. Profit per share barely moved, at $4.58 against $4.57 a year earlier. The stock trades at 25.6 times past-year earnings, up from 19.1 times at the end of September 2025. Operating margin slipped to 20.3% from 20.6%.
eBay launches £5 electronics Condition Guarantee in UK to rival Vinted. Published: Nov 10 2026 Updated: Nov 10 2026 eBay is launching a new Condition Guarantee service for used electronics in the UK, allowing buyers to pay £5 to have eligible phones and tablets inspected before delivery in a move that closely mirrors rival Vinted's existing Electronics Verification program. The new service launches November 11, 2026, initially covering selected used Apple, Samsung and Google smartphones and Apple iPads priced at £50 or more. Buyers can add Condition Guarantee at checkout, with sellers shipping purchased devices to an eBay inspection facility rather than directly to the buyer. eBay specialists will use diagnostic software and physical inspections to check whether the device matches the seller's listing description, including its cosmetic condition, make, model, storage capacity, network status and battery health. Testing may also cover functionality of screens, cameras, microphones, speakers, buttons, ports, sensors and connectivity, along with checks for activation locks and blocked device identifiers. Items that pass inspection will be securely repackaged and forwarded to buyers with free tracked delivery, including courier PIN-code verification for purchases of £450 or more. If the device fails inspection, the buyer receives a full refund, including the £5 Condition Guarantee fee and applicable shipping and Buyer Protection charges, while the item is generally returned to the seller. The service is similar to Vinted's Electronics Verification program, which also allows UK buyers to pay £5 for specialist inspection of eligible used devices before delivery, checking functionality, condition, authenticity and whether the item matches its listing description. Vinted currently covers selected phones, tablets and gaming consoles, with inspections typically completed within one to two business days. The service includes a prepaid shipping label for sellers to send items to the verification facility and provides detailed verification reports for mobile phones. eBay has been quietly building out its electronics verification operations in the UK and Germany for months, detailed through job listings in August seeking specialists to handle diagnostic testing, device inspections, inventory management and fulfillment. Beyond electronics verification, eBay and Vinted are also expanding their logistics operations, with Vinted growing its Vinted Go pickup and drop-off network across Europe and eBay developing lower-cost shipping options for its core marketplace and recently acquired Depop. According to eBay's seller help page, eligible listings will automatically display the Condition Guarantee option, with buyers choosing whether to add the service when completing their purchase. There is no inspection fee for sellers, but eBay does not identify a way for sellers to opt out of making the service available on otherwise eligible listings. Both the seller's item location and buyer's delivery address must be in the UK, with purchases through Best Offer, transactions using seller-funded or eBay-funded vouchers and listings offering local pickup excluded from the program. The shipping process is similar to eBay's existing Authenticity Guarantee programs, with sellers sending purchased items to the inspection facility and eBay handling delivery to the buyer after verification. However, eBay's published guidance does not specify who pays for shipping from the seller to the facility. Sellers are instructed to provide accurate photos and descriptions, disclose known functionality problems, battery condition and previous repairs, and remove personal information, SIM cards and activation locks before sending devices for inspection. Despite the name, eBay cautions that Condition Guarantee is "not a warranty, repair service, insurance policy, refurbishment certification or certification of original parts." Previously repaired or refurbished devices can still pass inspection, including those containing aftermarket replacement components, provided they meet the applicable functionality requirements. There is also a discrepancy in eBay's published guidance about accessories. The launch announcement indicates that included accessories will be checked against the listing, while the more detailed buyer and seller help pages say those accessories will be forwarded without verification. eBay has not responded to a request for clarification as of publication. The service also introduces an additional inspection step for returns. Under eBay's buyer and seller policies, returned devices must go back through the inspection facility, where eBay checks that they are the same items originally purchased and remain in the expected condition with relevant accessories before forwarding them to sellers. Existing seller return policies and eBay Money Back Guarantee protections continue to apply, although the £5 Condition Guarantee fee is not refunded for change-of-mind returns. eBay also says it may issue a buyer refund before the returned item reaches the seller, but will wait until the seller receives it before deducting the refund from their funds. Sellers whose devices fail the initial inspection will generally have the items returned so they can review the findings and potentially relist with corrected descriptions. However, eBay warns that devices which cannot safely be transported, including those with swollen or exposed batteries, "will be disposed of in accordance with applicable waste disposal regulations." Liz Morton is founder and editor of Value Added Resource. She spent 17+ years operating ecommerce businesses before launching VAR. Her reporting focuses on seller experience, marketplace strategy and corporate accountability.
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
San Jose, CA
Founded
1995
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs