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eBay is a global online marketplace where people and businesses can buy and sell a wide range of items, from electronics to fashion and collectibles. Sellers list items with details and photos, buyers can bid in auctions or buy at a set price, and the platform handles payments and shipping while charging listing, final-value, advertising, and subscription fees. It differentiates itself by offering both auction-style and fixed-price listings with buyer and seller protections and a broad set of tools to promote listings. The goal is to connect buyers and sellers worldwide for easy, varied, and secure commerce while generating revenue from fees, advertising, and subscriptions.
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
San Jose, California
Founded
1995
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Total Funding
$6.7M
Above
Industry Average
Funded Over
1 Rounds
eBay is cutting about 9% of its global workforce, roughly 1,000 jobs, according to an internal memo from chief executive officer Jamie Iannone, Reuters reports. The figure is based on the 12,300 staff the company had at the end of last year. It is the second round of cuts this year. In February, eBay cut 6% of its staff, or about 800 roles. The memo cites "thoughtful choices about where we focus and invest." eBay's shares rose 1.25% on the news and are up over 40% since January 1. Its latest results showed revenue of $3.13 billion, up 14.8% year-over-year, and gross merchandise volume of $22.4 billion, up 15%. In July, eBay bought fashion resale marketplace Depop for $1.2 billion. GameStop chief executive officer Ryan Cohen made a $56 billion bid for eBay earlier this year.
eBay stock is trending after hours: here's why. Stock score locked: want to see it? Benzinga Rankings give you vital metrics on any stock - anytime. eBay Inc. (NASDAQ:EBAY) shares are trending on Friday. Shares of the California-based e-commerce platform inched 0.24% higher to $123.20 in after-hours trading on Thursday. In the regular session, the stock closed at $122.91, up 5.16%, according to Benzinga Pro data. Attention on the stock comes as Wall Street is divided over eBay ahead of its third-quarter earnings report. Morgan Stanley names eBay Top Pick on Live commerce. Morgan Stanley (NYSE:MS) analyst Nathan Feather recently raised his price target to $132 from $127, kept an Overweight rating and named eBay his Top Pick, according to The Fly, as cited by TradingView. Feather said U.S. live commerce has grown more than fivefold to $27 billion over two years. He estimated eBay Live accounted for at least 40% of fiscal 2026 gross merchandise volume (GMV) growth. GMV is the total value of paid transactions on a marketplace, including shipping fees and taxes, before returns. Earlier this week, Wells Fargo analyst Ken Gawrelski cut his price target to $91 from $92 and kept an Underweight rating. Secondhand shopping shifts from occasional to routine. The stock move also followed eBay's release of "eight surprising things" from its 2026 Recommerce Report, published last week. According to eBay, the report, based on a survey of more than 10,000 secondhand shoppers and 1,700 eBay sellers, points to rising consumer demand for secondhand goods. The survey found that 47% of consumers buy pre-owned goods at least monthly, up from 35% in 2025. The habit is stronger among younger buyers. Among 18- to 29-year-olds, 46% shop secondhand weekly or biweekly, compared with 28% across all age groups, according to eBay. Cost pressures also play a role. Seventy percent of respondents said buying secondhand is important to managing household expenses, rising to 76% among Gen Z. Trading metrics, technical analysis. eBay has a market capitalization of $54.69 billion, a 52-week high of $124.59 and a 52-week low of $78.03. The Relative Strength Index (RSI) of EBAY stands at 78.43. The stock has gained roughly 35% over the past 12 months. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
eBay's management has shifted its message from trade policy worries to growth products. On the fiscal Q2 2026 call on August 5, 2026, it highlighted eBay Live, where gross merchandise volume grew roughly eightfold, and said eBay had completed its acquisition of Depop the week before. In April 2025, management stressed tariff uncertainty for sellers and buyers. It still called trade policy increasingly complex on April 29, 2026. Revenue grew 14.8% in the April to June 2026 quarter, up from 6.1% a year earlier. Operating margin rose to 21.6% from 17.5%. The stock trades at 4.3 times trailing sales, against 3.1 for the S&P 500. Revenue growth peaked at 19.5% in the January to March quarter. eBay is expected to report its next results around October 27, 2026.
eBay shares have returned 34.9% including dividends since January 1, 2026, rising from $87.1 to $116. Investors had weighed a bullish recommerce and AI story against fears that younger shoppers would drift to rivals. The bullish case implied a fair value of $102, based on revenue growth of 7.7% a year. The bearish case implied $50, assuming growth of 4.2% a year and margin pressure. Results favour the bulls so far. Revenue rose from $2,730m in the second quarter of 2025 to $3,134m in the second quarter of 2026, while net margin climbed from 13.4% to 17.6%. At $116, the price sits above the bullish fair value. Buyers now assume growth in focus categories, advertising and live commerce will turn into steady profit, despite costs from Depop and buyer protections.
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Industries
Company Size
10,001+
Company Stage
IPO
Headquarters
San Jose, California
Founded
1995
Find jobs on Simplify and start your career today