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EBG

Runs employee and membership deal marketplaces

Overview

EBG operates a network of employee and membership-based marketplaces that provide exclusive deals and experiences from top brands in live entertainment, travel, and retail. Its product suite includes TicketsatWork, Plum Benefits, Working Advantage, Beneplace, FunLife Rewards, and Undercover Tourist, delivering discounts to employees or members via employer partnerships. The platforms are integrated so employers offer them and members can browse, redeem, and purchase tickets, products, and travel through a single ecosystem, with a shared loyalty program. EB G aims to connect people to exceptional experiences and savings while helping brands and employers expand reach and engagement.

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About EBG

Simplify's Rating
Why EBG is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Aventura, FL

Founded

2001

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Simplify's take

What believers are saying

  • 2025 Working Advantage added Fortune 1000 relationships and 10,000-organizations discount reach.
  • 2026 Beneplace deepened corporate, government, and affinity program coverage.
  • Chefs Making Waves for November 2026 shows expanding experiential travel monetization.

What critics are saying

  • EBG bought Beneplace in 2026, signaling consolidation, not organic innovation.
  • The 2019 EEOC settlement shows weak workplace controls and lawsuit exposure.
  • Heavy dependence on perks and ticket intermediaries invites margin compression from direct sellers.

What makes EBG unique

  • EBG owns TicketsatWork, Plum Benefits, and Working Advantage for massive distribution.
  • Its 2025 Working Advantage deal expanded reach to 60 million users.
  • EBG Labs and Undercover Tourist create consumer and corporate cross-selling leverage.

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Benefits

  • Hybrid Work Options

Company News

PR Newswire
Feb 25th, 2025
Ebg Appoints Jay Reynardus As General Counsel

AVENTURA, Fla., Feb. 25, 2025 /PRNewswire/ -- EBG has appointed Jorge (Jay) Reynardus as General Counsel to lead all legal matters for the company. Reynardus will report to Chief Financial Officer Robert Riesenberg and will be based in EBG's Aventura office

Business Wire
Jun 29th, 2022
EBG Acquires Undercover Tourist to Support Growth in the B2C Online Travel Marketplace

E-commerce solutions provider EBG acquires travel marketplace Undercover Tourist to support growth in the B2C online travel marketplace.

Business Wire
May 24th, 2022
 EBG Acquires Sparkfly Perks to Support Expansion of Corporate Client Base

EBG, one of the largest e-commerce solution providers in US, acquires Sparkfly Perks to support expansion of corporate client base and new products.

Entertainment Benefits Group
Sep 23rd, 2021
Brett Reizen at Entertainment Benefits Group, Inc. receives award Top Workplace Award

“EBG is thrilled to receive the Top Workplace Award, which is a testament to its amazing employees for their hard work, dedication, and pursuit of excellence,” said EBG CEO and Founder Brett Reizen.

Broadway News
Jul 13th, 2021
Entertainment Benefits Group, Inc. sells assets to The Shubert Organization, Inc.

The Shubert Organization has agreed to acquire attraction ticketing provider Showtickets.com from Entertainment Benefits Group.

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