EBG

EBG

Runs employee and membership deal marketplaces

Overview

EBG operates a network of e-commerce marketplaces that provide exclusive discounts on travel, entertainment, and retail products to over 100 million users. These platforms, such as TicketsatWork and Plum Benefits, work by allowing corporate clients to offer a private portal where employees can browse and purchase special deals directly. Unlike competitors that focus on public discounts, EBG manages a closed B2B2C ecosystem serving 40,000 organizations, integrating its own loyalty program and travel sites to provide a more comprehensive savings package. The company's goal is to use its massive scale and proprietary technology to connect people with high-quality experiences at lower prices.

About EBG

Simplify's Rating
Why EBG is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Aventura, Florida

Founded

2001

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Simplify's Take

What believers are saying

  • Lisa Checchio joined January 2025, strengthening sales and customer experience execution.
  • Jay Reynardus became general counsel February 2025, supporting acquisitions and risk cleanup.
  • EBG Local targets everyday savings, tapping consumer demand for food inflation relief.

What critics are saying

  • EBG settled two EEOC lawsuits for $925,000, signaling costly workplace compliance failures.
  • EBG's founder-led, privately held model obscures margins, debt, and retention pressures.
  • Competitors can replicate discount marketplaces; EBG's moat depends on partner exclusivity and scale.

What makes EBG unique

  • EBG controls TicketsAtWork, Working Advantage, Plum Benefits, and Beneplace across 40,000 clients.
  • EBG Local launched November 2025, adding barcode-based dining and grocery savings nationwide.
  • Undercover Tourist and Sparkfly Perks extend EBG into travel, entertainment, and employee benefits.

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Benefits

Hybrid Work Options

Company News

PR Newswire
Feb 25th, 2025
Ebg Appoints Jay Reynardus As General Counsel

AVENTURA, Fla., Feb. 25, 2025 /PRNewswire/ -- EBG has appointed Jorge (Jay) Reynardus as General Counsel to lead all legal matters for the company. Reynardus will report to Chief Financial Officer Robert Riesenberg and will be based in EBG's Aventura office

Business Wire
Jun 29th, 2022
EBG Acquires Undercover Tourist to Support Growth in the B2C Online Travel Marketplace

E-commerce solutions provider EBG acquires travel marketplace Undercover Tourist to support growth in the B2C online travel marketplace.

Business Wire
May 24th, 2022
 EBG Acquires Sparkfly Perks to Support Expansion of Corporate Client Base

EBG, one of the largest e-commerce solution providers in US, acquires Sparkfly Perks to support expansion of corporate client base and new products.

Entertainment Benefits Group
Sep 23rd, 2021
Brett Reizen at Entertainment Benefits Group, Inc. receives award Top Workplace Award

“EBG is thrilled to receive the Top Workplace Award, which is a testament to its amazing employees for their hard work, dedication, and pursuit of excellence,” said EBG CEO and Founder Brett Reizen.

Broadway News
Jul 13th, 2021
Entertainment Benefits Group, Inc. sells assets to The Shubert Organization, Inc.

The Shubert Organization has agreed to acquire attraction ticketing provider Showtickets.com from Entertainment Benefits Group.

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