EEFY Finance operates as a Latin American neobank for digital assets, offering the EFY Wallet, EFY Exchange, and EFY Card to store, trade, and spend crypto, with corporate tools for international payments and currency on/off ramps. It pairs crypto and fiat services, using stablecoins to enable faster, cheaper cross-border transfers while integrating traditional finance with crypto. Security is achieved through Fireblocks custody and real-time AML/KYC monitoring via Chainalysis, aligning with CNAD regulation for Digital Asset Service Providers. Its goal is to reduce currency volatility and improve cross-border payments by connecting the traditional financial system to the digital asset economy.
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Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
San Salvador, El Salvador
Founded
2022
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Without diesel subsidies and with a shortage of dollars, Bolivia protests and adopts USDT. By: www.criptonoticias.com | 10/20/2026 00:31:46 * Sectors aligned with Evo Morales demand the reversal of decrees from President Rodrigo Paz. * In the face of a lack of foreign currency, traditional banks are mass-selling stablecoins. Bolivia is going through a period of high political and economic tension marked by a structural shortage of foreign currency and the recent elimination of the state subsidy for diesel. The decision of President Rodrigo Paz's government, executed through Supreme Decree 5716, triggered immediate rejection from certain political sectors and social organizations. From Lauca Ñ, supporters of former President Evo Morales issued a statement demanding the repeal of the measure, as well as Supreme Decree 5727, which they accuse of promoting the liquidation of public companies. Under the warning of initiating a large national mobilization to block the country, the leadership stated that energy policy must be reversed, in a context where political figures, such as alternate senator Nilton Condori, publicly urged the removal of the current government elite. As the conflict in the streets escalates due to rising fuel prices, the Bolivian population is simultaneously facing the collapse of the purchasing power of their local currency. After years of illiquidity, dollar deposits in the financial system fell to 7.5%. The official exchange rate remains frozen at 6.96 bolivianos, but in the banking market, the quote reaches 12.02 bolivianos and in the informal parallel market it approaches 13.50. In the face of sustained real devaluation and savings accounts in local currency that barely yield 1.04% annually against inflation, savers have suffered a loss of purchasing power exceeding 40% in just twelve months. In this scenario of a de facto corralito on physical reserves, the population and the formal financial system found an operational escape route: the massive adoption of the stablecoin USDT. Traditional banks abandoned efforts to attract greenbacks and transformed capital flight into a new business model. CriptoNoticias reported that entities such as Banco Unión, Banco FIE, and Banco BISA sealed alliances with payment processors like EFY Finance and Lirium to offer direct sales of USDT through their digital channels. The system allows citizens to convert bolivianos to digital dollars assuming commissions and the exchange differential, with daily limits that, in the case of applications like Yasta, are set at 8,250 bolivianos. According to data from the Central Bank of Bolivia, 86% of users of these banking platforms are individuals seeking to safeguard their assets. However, the volume channeled by formal banking is only a fraction of the total ecosystem. The use of digital assets in informal commerce pushed Bolivia to transact more than 14.8 billion dollars in crypto assets between July 2024 and July 2025, according to Chainlaysis data, integrating USDT as a vital tool for remittances and imports. Even the automotive sector, with manufacturers like Toyota, BYD, and Yamaha, enabled payments with this stablecoin in the country. Paolo Ardoino, CEO of Tether, recently emphasized that the digital asset serves as an essential lifeline against inflation and capital controls in Latin America. As the state loses the ability to guarantee physical liquidity and contain demands for energy subsidies, private digital dollarization consolidates as the new monetary infrastructure of Bolivia. Just price. 19.66% Past 29 days Just is currently trading at 0.1357 USD. Over the past 29 days, Just has risen 19.66%. Learn more about Just. This content is provided for general informational purposes only and doesn't constitute financial, investment, legal, or tax advice. Any events, rewards, online promotions, or related information mentioned herein should not be considered a recommendation, solicitation, or invitation to purchase, sell, trade, or otherwise deal in any crypto assets. Crypto assets are highly volatile and may result in loss. The availability of WEEX services, products, and related events may vary by region. You are responsible for ensuring that your participation is in accordance with applicable local laws and regulations.
Tether invests in EFY Finance to reinforce LATAM expansion. Reading Time: 3 mins read * Tether has made a strategic investment in EFY Finance to accelerate the institutional reach of USDT and USAT in LATAM. * CEO Paolo Ardoino says USDT and USAT provide people and enterprises "a lifeline against inflation and capital controls." Tether, the world's largest stablecoin issuer, has recently participated in the latest seed round of EFY Finance, a financial infrastructure and digital asset platform domiciled in Latin America (LATAM). The stablecoin giant expects the strategic investment to strengthen the institutional penetration of its US dollar stablecoins, USDT and USAT, in the region. Tether's strategic investment in EFY Finance. According to Tether, its investment in EFY Finance "reflects its commitment to supporting the growth of regulated infrastructure that connects stablecoins with banks, businesses, and institutional users." It aims to leverage the digital asset platform's strong distribution channels, established customer base, and licensed infrastructure to expand the reach of USDT and USAT across LATAM. The company particularly targets the growing markets in Bolivia, Colombia, Mexico, El Salvador, Panama, and Ecuador where EFY Finance already has a major presence. The financial infrastructure company currently supports more than 12 currencies in 17 countries. With a license in El Salvador, EFY Finance services more than 25,000 active individual and enterprise accounts. Additionally, the business operates with a vision of providing streamlined, fast cross-border money movement. Tether and EFY Finance, however, are both mum on the specific stipulations of their partnership and the amount the stablecoin giant injected into the LATAM-based digital asset platform. 'A lifeline against inflation' Paolo Ardoino, CEO of Tether, highlighted that the move is more than just the company riding the regulated, established rails of EFY Finance. For him, it's providing "a lifeline against inflation and capital controls," as both USDT and USAT are pegged 1:1 to the most-traded and one of the most stable currencies in the world. The CEO explained that its collaboration with EFY Finance closes the gap hindering people's access to the US dollar. It's worth noting that stablecoin adoption has become an integral part of the LATAM and the Caribbean's financial infrastructure amid the region's 6.8% average consumer price inflation based on International Monetary Fund (IMF) data. Furthermore, the partnership capitalizes on LATAM's dynamic crypto market, which rose to a $1.5 trillion transaction volume between July 2022 and June 2025 per Chainalysis' report last year. Stablecoins, such as USDT and USAT, offer seamless on- and off-boarding mechanisms for individuals and institutions between legacy financial systems and decentralized finance (DeFi). Giancarlo is an economist by profession with a career spanning nearly two decades. His professional journey has seen him assume vital roles in various government and private organizations such as the Department of the Interior and Local Government (DILG), the National Economic and Development Authority (NEDA), Megaworld Corporation, and the China Banking Corporation in the Republic of the Philippines. In addition to his civic and corporate pursuits, his forward-thinking approach has led him to manage several prominent websites in the banking and finance sector, notably the Australia-based RateChoice, where he immersed himself in the world of emerging financial technologies and where he found particular interest in Bitcoin all the way back to 2013. Prior to his addition to Blockzeit's dynamic team, he held an essential role as Project Manager for initiatives encompassing blockchain, tokenization, stablecoin, mining, special economic zone development, and iGaming. This noteworthy chapter in his career unfolded under the auspices of InPlan Consultancy Services, Inc., the think-tank of IMPERO Consortium Management Corporation headquartered in Manila, Philippines, and Tokyo, Japan. InPlan, led by a distinguished retired Cabinet member of the Philippines, collaborates directly with IMPERO's core management team, contributing to strategic planning and business development endeavors.
Tether invests in EFY Finance to boost stablecoin use in LATAM. The stablecoin issuer joined the seed round of an El Salvador-licensed infrastructure firm serving more than 17 countries 2 hours ago Sponsored: Vera - AI-powered prediction market intelligence, built for serious analysts Explore Vera Tether has written another check in Latin America. This time it went to EFY Finance, a regional financial infrastructure provider built around stablecoin services. On October 13, 2026, Tether announced it had participated in EFY Finance's seed funding round. The goal is to push institutional adoption of its USD₮ (USDT) and USA₮ (USAT) tokens for cross-border payments and other financial services across the region. Tether did not disclose how much it put in. What EFY Finance actually does. The company offers on-ramp and off-ramp services, which let users convert between local currencies and stablecoins. It also runs OTC trading, meaning large over-the-counter trades handled directly rather than through a public exchange order book. EFY also provides wallets and cards. EFY services more than 25,000 accounts, covering both individuals and businesses. It provides local settlement infrastructure in more than 17 countries and supports more than 12 different currencies. Its key operating markets include Bolivia, Colombia, Mexico, El Salvador, Panama, and Ecuador. The news moving money, markets, and the world - before your day starts. Daily. Free. Join 34,000+ readers across crypto, finance, and policy. EFY also holds a Digital Asset Service Provider (DASP) license in El Salvador, which gives it a formal regulatory footing when pitching to institutions rather than retail speculators. The pitch from both sides. Tether CEO Paolo Ardoino framed the deal around compliance. He stressed that regions facing inflation and capital controls need financial infrastructure that plays by the rules. EFY Finance CEO Andrés Tobón described the partnership as a crucial step toward connecting digital dollars with traditional financial systems. Part of a broader Latin America push. This is not Tether's first move in the region this year. In July 2026, the company invested $20 million in Ualá, the Argentine neobank. Ualá is a consumer-facing bank, while EFY is infrastructure that other businesses and institutions can build on. The inclusion of USA₮ in the EFY announcement is also worth noting. Tether is positioning regulated products like USA₮ alongside its flagship USDT, and EFY gives both tokens a ready distribution channel. What this means. EFY's coverage of more than 17 countries and more than 12 currencies gives Tether access to a range of local corridors through a single relationship. Regulatory treatment of stablecoins varies widely across the countries where EFY operates, and a license in El Salvador does not automatically smooth the path in Bolivia or Colombia. Disclosure: This article was edited by John Chen. For more information on how Cryptobriefing create and review content, see its Editorial Policy.
Tether has invested in the seed round of EFY Finance, it announced on October 13. The investment aims to promote the use of USDT and USAT among institutions and link Latin American stablecoins to the traditional financial system. EFY Finance provides stablecoin-based cross-border payments, account services, and digital asset custody in Latin America. It offers fiat acceptance for USDT and USAT, over-the-counter trading, wallets, and bank cards. The company supports more than 12 currencies and can settle to local accounts in 17 countries. It holds a Digital Asset Service Provider licence in El Salvador and serves over 25,000 active individual and business accounts.
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Industries
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
San Salvador, El Salvador
Founded
2022
Find jobs on Simplify and start your career today
We update EFY Finance's jobs every few hours, so check again soon!Browse all jobs