EEGYM builds a connected fitness ecosystem that combines smart gym hardware, software, and services to help fitness facilities run more efficiently, attract new members, and keep existing members engaged. Its products automate operations for low-staff clubs and support premium member care with personalized workouts for larger facilities, with bespoke solutions for big chains. The core idea is to collect and analyze member activity, guide workouts, and deliver engaging, personalized experiences that simplify administration and boost retention. Revenue comes from selling hardware and software, providing services, and offering differentiated, data-driven member offerings that encourage upsells. By tracking progress and maintaining ongoing member motivation, EGYM aims to improve facility profitability and long-term member retention.
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Industries
Company Size
201-500
Company Stage
Series G
Total Funding
$609M
Headquarters
Munich, Germany
Founded
2010
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Total Funding
$609M
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eGym to acquire mobile app business of Netpulse, the leading provider of customized apps for fitness facilities
Michael Banderenko joins EGYM: industry expert takes on the role of Team Lead for sales in Germany, Austria, and Switzerland. EGYM continues to expand its sales team in Germany, Austria, and Switzerland: Michael Banderenko, an experienced industry expert, is taking on the role of Team Lead Sales DACH. A certified physical education teacher, he brings decades of experience in fitness, health, B2B sales, and corporate health. A key focus of his new role will be on a topic that is becoming increasingly important for the fitness industry: prevention. Michael Banderenko becomes Team Lead Sales DACH at EGYM. Michael Banderenko has been part of EGYM's sales team in the DACH region since early September 2026. As Team Lead Sales, the experienced fitness and health expert will bring his extensive industry knowledge to the fitness technology company's sales organization. Banderenko looks back on an exceptionally long career in the fitness industry. A graduate of the German Sport University Cologne, he spent 24 years working for Polar Electro. There, he initially served as a regional manager and also took on responsibilities in partner management and education. He later moved into the role of B2B Coordinator. His responsibilities were not limited to traditional business with fitness providers. Banderenko also oversaw collaborations with universities, health insurance companies, and partners in the corporate health sector. As a result, the new EGYM team lead brings experience from multiple areas that are increasingly converging in the modern fitness and health industry. From Polar to SYMBIONT to EGYM. After many years at Polar Electro, Banderenko's career path led him to the EMS provider SYMBIONT. There, he worked on developing a market entry strategy for the therapeutic sector. This combination of fitness, health, workplace wellness, and therapy is likely to be particularly relevant to his new role. After all, the boundaries between traditional fitness training, prevention, and professional health services are becoming increasingly blurred. EGYM also positions its ecosystem at this intersection. The company offers connected training solutions for gyms and healthcare facilities and is also active in the corporate fitness market with EGYM Wellpass. Prevention is becoming a central focus. The new hire's focus is particularly evident when it comes to prevention. Banderenko aims to leverage the reach and opportunities of his new position to encourage more people to shift from a reactive to a preventive approach to health. Behind this lies an approach that offers considerable potential for fitness centers: exercise doesn't begin only after health problems have arisen. Rather, regular physical activity and structured training can be an integral part of a long-term, health-oriented lifestyle. At the same time, this brings greater focus to a target group that may be less easily reached through traditional fitness goals such as muscle building, performance, or aesthetics. Health, everyday performance, and long-term prevention can create additional motivations to get people excited about training in the long run. What the personnel change means for EGYM. For EGYM, the hiring of Michael Banderenko primarily strengthens the sales organization in German-speaking regions. Jan Scherzer, VP of Sales DACH at EGYM, highlights in particular Banderenko's extensive knowledge of the fitness industry and his experience with innovative solutions for operators, employees, and members. Banderenko is expected not only to apply this expertise to his immediate sales work but also to support regional management and the sales team's leadership. For a technology provider like EGYM, this combination of product, market, and sales expertise plays a crucial role. After all, fitness studios today no longer invest solely in individual pieces of exercise equipment. Digital processes, connected training areas, data, member retention, automation, and the integration of various offerings are becoming increasingly important. Therefore, especially when selling such ecosystems, a deep understanding of the business models and challenges faced by fitness and health providers is essential. The fitness industry: training, technology, and health. Michael Banderenko's move can also be viewed against the backdrop of a broader trend within the fitness industry. In many places, fitness centers are evolving from pure training providers into more comprehensive health service providers. At the same time, digitalization is making it possible to offer training that is more connected, personalized, and data-driven. This creates new opportunities for operators, but also new demands. Technologies must not only be innovative but also deliver tangible added value: for example, more efficient processes, better support, higher member retention, or a more compelling training experience. EGYM focuses precisely on this integration of hardware, software, and other partner solutions. For larger fitness chains, the company highlights process optimization, member retention, and new customer acquisition, among other areas, as key application areas for its solutions. Against this backdrop, Banderenko's experience with fitness companies, health insurance providers, corporate health programs, and therapy also aligns with the company's strategic direction. From "repair" to prevention. The concept of prevention is particularly exciting for the fitness industry, as society's perception of fitness is changing. Exercise can be much more than just a leisure activity or a means of improving one's appearance. Professionally guided strength and endurance training can be an integral part of a health-oriented lifestyle - and fitness providers can play a key role in this. This is precisely where technology, support, and prevention converge. The more accessible, manageable, and transparent training becomes, the larger the potential target audience grows. For fitness centers, this could represent one of the most significant long-term growth opportunities: reaching people who have not traditionally considered themselves typical gym members. EGYM relies on industry experience for DACH sales. With Michael Banderenko, EGYM is bringing a manager into the DACH sales team who is familiar with various perspectives within the fitness and health industry. His 24 years of experience at Polar Electro, his contacts in the corporate health and health insurance sectors, and his subsequent work in the therapy market provide a broad foundation for this role. The extent to which this experience will influence the further development of EGYM's sales operations in Germany, Austria, and Switzerland will become clear in the coming months. The strategic direction, however, is clear: fitness should be viewed more strongly as an integral part of preventive care - and modern technology should help engage more people in training and exercise on a long-term basis. FAQ: Michael Banderenko and EGYM. Who is Michael Banderenko? Michael Banderenko is a certified physical education teacher and a long-time manager in the fitness and health industry. Before joining EGYM, he worked for Polar Electro for 24 years and subsequently worked at the EMS provider SYMBIONT. What position is Michael Banderenko taking on at EGYM? Michael Banderenko joined the EGYM team in the DACH region as Team Lead Sales at the beginning of September 2026. He brings his experience to the sales organization, regional management, and the sales team's leadership group, among other areas. Where did Michael Banderenko work before joining EGYM? Banderenko spent most of his career to date at Polar Electro. There, he initially worked as a regional manager and later as a B2B coordinator. He then worked at the EMS provider SYMBIONT, where his responsibilities included developing a market entry strategy for the therapy sector. What are Michael Banderenko's goals at EGYM? A key focus is prevention through fitness and exercise. Banderenko wants to help inspire more people to engage in preventive training and thereby shift the focus more toward preventive health measures rather than treating existing problems. What is EGYM? EGYM is a fitness technology company that offers, among other things, connected training solutions for gyms and health facilities. Its offerings include hardware and software solutions as well as a partner ecosystem. With EGYM Wellpass, the company is also active in the corporate fitness sector. Why is prevention important for the fitness industry? Prevention expands the role of fitness centers beyond traditional training goals such as muscle building or weight management. Health-focused training can appeal to additional target groups and position fitness providers more strongly as long-term partners for exercise, performance, and health. Editorial team at fitnessmarkt.de Published on: 8 October 2026 Rate this magazine article:
EGYM rolls out BioAge update, new Longevity training program. August 4, 2026 1/3 free articles used this month. The fitness technology company says the changes give members a more precise, science-backed way to track and improve their healthspan EGYM has launched a major update to its BioAge tool alongside a new Longevity training program, rolling both out alongside its new EGYM Smart Strength Series 3 equipment. The updated BioAge draws on data from millions of real training sessions across EGYM's global network, combined with recent sports science research, to refine its four core categories: strength, cardio, metabolism and flexibility. Strength benchmarks now pull from EGYM's largest dataset of real strength training sessions, cardio calculations prioritize age-related VO2max classifications, metabolism assessments now treat skeletal muscle mass as a core parameter, and flexibility testing incorporates new age-related group benchmarks. Members won't need to do anything to get the update - EGYM says previous BioAge trends and progress data will remain accessible, and members will automatically receive their new, more precise reference values at their next assessment or strength test. "The fitness industry has been talking about longevity for years. With the new BioAge data, we are making healthy aging visible and comprehensible for millions of people in a more concrete way," EGYM senior principal product manager Florian Eibl said. "The combination of real training data, modern sports science, and intelligent age-referencing creates a significantly more precise picture of long-term physical performance. This not only motivates members in the short term, but also supports sustainable behavioral changes over many years." Alongside the BioAge update, EGYM introduced an entirely new Longevity training program, built by reviewing its existing training concepts against current research on aging and training science. The program is designed to help members preserve muscle mass, bone density, mobility and cardiovascular performance. It's available as a new goal through EGYM Genius AI, with specialized Longevity programming built for both Smart Strength and Smart Cardio equipment. "Healthy aging is not achieved through a singular training goal - it is the outcome of an intelligent balance of various physical capabilities," Eibl said. "That's precisely why our Longevity program combines strength, endurance, and mobility in one scientifically sound overall concept. Members thus receive a clear and practical way to actively extend their healthspan."
EGYM integrates with Wattbike to bring VO2 Max insights into the member journey. London, UK / Jul 21, 2026 / Wattbike Wattbike, the pioneering indoor cycling brand trusted by the best elite sports teams, health clubs and high-performance facilities worldwide, announces today a new integration with EGYM, enabling Wattbike products to now connect directly with the EGYM Ecosystem and a member's 'Cardio BioAge' score. Designed specifically for commercial fitness operators, the integration allows health and performance metrics captured on Wattbikes, including a VO2 Max result, calories burned and virtual distance to feed directly into the EGYM platform. VO2 Max results obtained from the Wattbike will also directly impact the EGYM 'Cardio BioAge' score. As operators increasingly prioritise personalised fitness experiences and measurable health outcomes, integrated health data is becoming a key differentiator for member engagement and retention. Operators can incorporate VO2 Max testing into onboarding journeys, quarterly reassessments and personalised member programming. On the integration, Tino Tsolakis, VP Partner Relations, EGYM explains, "Wattbike is a globally recognised leader in performance cycling and cardiorespiratory assessment. By integrating their proven VO2 Max capabilities into the EGYM ecosystem, we are giving operators another powerful tool to deliver highly personalised experiences and measurable health outcomes. This partnership reinforces our commitment to building the industry's most connected ecosystem for fitness and wellbeing." The Wattbike Healthspan VO2 Max check test gives valid, accurate VO2 Max estimates for the general population without invasive gas analysis and extra operational cost. A higher VO2 Max is linked to better health and a longer life. By tracking VO2 Max, gym members can monitor improvements in their fitness over time. The Wattbike testing process has been trusted for over 10 years in the UK with British Army, Nuffield Health, Bupa Clinics, and tens of thousands of tests a year with Discovery Health in South Africa. The benefits of VO2 Max improvements and cardiorespiratory fitness have never been easier to achieve with Wattbike and EGYM's integration. Wattbike and EGYM allow operators to enhance member onboarding, drive deeper personalisation and create a more motivating training environment. Members can see their outputs clearly, track improvements and push themselves to improve measurable results. "Wattbike is excited to join the EGYM family of connected partners," adds Steve Marshall, Wattbike's Head of Commercial. "We bring over a decade of experience in delivering VO2 Max estimate testing in labs and gyms globally and we are thrilled to combine with EGYM to bring this credibility to EGYM ecosystem globally." Wattbike and EGYM's partnership provides operators with an ever-improving integrated training environment, allowing improved benchmarking and retention possibilities. Members can obtain actionable training insights, providing a clear fitness direction and greater motivation to improve their health and fitness outcomes. The integration is now available and to support connectivity with the EGYM Cloud, Wattbike provides the required firmware updates. For compatible Wattbikes equipped with a PTS 2, NFC or RFID Reader, hardware can be purchased and retrospectively fitted where needed. This enables operators to seamlessly connect Wattbikes with the EGYM ecosystem and benefit from an integrated training experience. About Wattbike Wattbike is the pioneering indoor cycling brand trusted by elite athletes, coaches, and fitness enthusiasts worldwide. Developed in partnership with British Cycling, Wattbike is known for industry-leading accuracy, durability, and scientific-grade data, delivered through the Wattbike Hub app. Its products are used by all English Premier League football clubs, top NFL, NBA, and NHL teams, and Olympic federations, as well as over 3,500 gyms and health clubs globally. Wattbike is also trusted by the British Army, US Navy SEALs, and leading healthcare providers. Its mission is to be the ultimate training partner for improving health and performance. About EGYM EGYM is a global fitness technology company on a mission to shift healthcare from repair to prevention. Its AI-powered ecosystem spans two core areas: smart, connected fitness technology that helps facilities attract and retain more members by enabling personalized workouts that adapt to every fitness level and goal - and EGYM Wellpass, a leading corporate wellness solution that gives employees access to thousands of fitness, sport, and wellness facilities through a single membership. Together, they make effective training accessible to everyone. Press Contact Nicky Jobson [email protected]
Evolt Health named finalist for AUSactive 2026 Most Innovative & Best Technology Integration Supplier of the Year. July 20, 2026 Evolt Health has been named a finalist for the AUSactive 2026 Most Innovative and Best Technology Integration Supplier of the Year award. Evolt Health is finalists. Evolt Health has been named a finalist for the AUSactive 2026 Most Innovative & Best Technology Integration Supplier of the Year award. Fifteen years ago Evolt Health set out to make body composition data part of everyday health, on the way to a bigger goal: 100 million healthier lives by 2035. Evolt Health is not there yet. But every gym, every operator, every client who has stepped on a scanner and used their data to change something - you are what is getting Evolt Health closer. This nomination is yours as much as ours. What This Recognition Means AUSactive is the peak industry body for the Australian active leisure sector. Being named a finalist in this category places Evolt among the suppliers actively shaping the direction of the industry, not just responding to it. That distinction matters to Evolt Health. Since co-founders Kelly Weideman and Ed Zouroudis established Evolt in 2011, the goal has never been to build another fitness product. It has been to raise the global standard of wellness by placing clinically relevant, outcome-driven health intelligence at the center of how people understand and improve their health. This nomination is recognition that the industry sees that leadership. Why Evolt Leads Leadership in health technology is not claimed. It is earned through innovation that others cannot replicate and outcomes that speak for themselves. A new benchmark for health assessment. The proprietary Bio Wellness Index (BWI) delivers a single, scientifically validated wellness score that goes far beyond BMI or scale weight. Combined with Biological Age, segmental muscle analysis, visceral fat tracking, and personalized nutrition, Evolt gives operators and members a depth of physiological insight that no traditional fitness tool provides. This is not an incremental improvement. It is a category of its own. A deeply connected ecosystem. Evolt integrates with Life Fitness, Technogym, EGYM, Trainerize, Perfect Gym, and more, embedding body composition data directly into the platforms and equipment operators already use. But what makes Evolt distinct is the ability to go further: customized integrations that surface relevant products and services to members based on their individual body composition markers, so that every recommendation a business makes is grounded in real physiological data. The result is a more personalized experience for the member and a more powerful growth tool for the operator. Built to activate people, not just track them. AUSactive exists to get Australians moving. Evolt exists to show them why it matters and what it is doing for their health. When a member can see their visceral fat reducing, their muscle mass increasing, and their biological age improving, they do not need convincing to come back. The data does that work. This is how technology drives genuine behavior change and keeps Australians engaged in their health for the long term. The results speak for themselves. Over 15 million scans delivered across 55 countries. Collectively, Evolt members have lost more than 4 million kg of fat and gained over 8 million kg of muscle. These are not engagement metrics. They are real health outcomes, driven by real data. In Australia, partners including YMCA, Anytime Fitness, Jetts, Revo Fitness, Fitness First, and GoodLife have embedded Evolt into their member experience, using body composition data to drive retention, increase personal training revenue, and deliver the kind of measurable results that keep Australians coming back. Where Evolt Health is Headed Its vision is a world where data-informed, preventative, and connected health enables people to live healthier, happier lives. Every scan, every integration, every partnership moves Evolt Health closer to 100 million healthier lives by 2035. Congratulations to its fellow finalists: 3D Measure Me, ABC Fitness, Draw Fitness, HOOX Fitness Systems, NovoFit, Perfect Gym Solutions, Technogym, and Your Reformer. Strong category. Proud to be in it. To its partners, clients, and communities: thank you for trusting Evolt Health with your business and your health. Evolt Health do not take that lightly. Now let's go win. Together.
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Industries
Company Size
201-500
Company Stage
Series G
Total Funding
$609M
Headquarters
Munich, Germany
Founded
2010
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs