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EMARKETER

Market research and analytics for digital

Overview

eMarketer provides market research on digital marketing, media, and commerce through a subscription portal for corporate clients. Subscribers access reports, forecasts up to five years, articles, interviews, and customizable newsletters, with data drawn from thousands of global sources to explain digital trends. The company differentiates itself with a large, centralized database of digital transformation data and deep expertise in marketing and media, supported by its Insider Intelligence lineage and PRO+ tools. Its goal is to help businesses, universities, advertising agencies, and media companies make informed strategic decisions using data-driven insights.

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About EMARKETER

Simplify's Rating
Why EMARKETER is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsultingEnterprise Software

Company Size

201-500

Company Stage

Acquired

Total Funding

$50M

Headquarters

New York City, United States

Founded

1996

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What believers are saying

  • October 2026 promoted Jenna Snyder to Chief Growth Officer to accelerate subscriptions.
  • September 2026 RetailX deal expands global retail rankings and media-partnership reach.
  • September summit attendance rose 50%, signaling stronger audience demand for EMARKETER events.

What critics are saying

  • October 2026 fulcrumsec ransomware claim exposes subscription data and weakens enterprise trust.
  • AI search tools can replace research portals, compressing EMARKETER's subscription value by 2027.
  • Axel Springer dependence leaves EMARKETER vulnerable if parent prioritizes capital allocation elsewhere.

What makes EMARKETER unique

  • EMARKETER’s AI Visibility Index tracks 14 industries across ChatGPT and Gemini recommendations.
  • RetailX acquisition added UK500 and CustomerX benchmarks, deepening proprietary ecommerce coverage.
  • Three decades of subscription research and analyst access still anchors the brand.

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Funding

Total Funding

$50M

Meets

Industry Average

Funded Over

3 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Unlimited Paid Time Off
  • Paid Holidays
  • Parental Leave
  • 401(k) Company Match
  • Family Planning Benefits
  • Commuter Benefits
  • Phone/Internet Stipend
  • Gym Membership
  • Hybrid Work Options

Company News

HookPhish
Oct 23rd, 2026
EMARKETER data breach: fulcrumsec ransomware claim (Oct 2026).

EMARKETER data breach: fulcrumsec ransomware claim (Oct 2026). HookPhish team Summary. In the latest cybersecurity news, EMARKETER - an organization based in US - has fallen victim to a ransomware attack conducted by the group fulcrumsec. This data breach, discovered on Oct 23, 2026, 10:10 UTC, underscores the increasing need for proactive cybersecurity defenses as HookPhish continue through 2026. Incident report. | Target Organization | EMARKETER | | Threat Group | fulcrumsec | | Summary | [AI generated] EMARKETER is a market research and business intelligence company based in the United States, specializing in digital marketing, media, and commerce data. It provides forecasts, analysis, reports, and trends on topics like advertising, e-commerce, social media, and emerging technology. The company serves marketers, advertisers, and businesses seeking insights into consumer behavior and industry trends. | | Date of Breach | Oct 23, 2026, 10:09 UTC | | Discovery Date | Oct 23, 2026, 10:10 UTC | | Region | US | | Business Sector | Technology | How to reduce your ransomware risk. Most ransomware intrusions start with a stolen password or a phishing email. A few proactive steps sharply cut your exposure: * train staff to spot attacks - close the gap attackers exploit. * monitor the dark web for leaked logins - close the gap attackers exploit. Disclaimer. HookPhish does not engage in the exfiltration, downloading, taking, hosting, viewing, reposting, or disclosure of any stolen information. All breach data reported here is sourced from publicly available threat intelligence feeds for awareness purposes only.

CXO Insiders
Oct 23rd, 2026
EMARKETER selects Jenna Snyder as Chief Growth Officer.

EMARKETER selects Jenna Snyder as Chief Growth Officer. * October 23, 2026 EMARKETER appoints Jenna Snyder as Chief Growth Officer today. Moreover, the new position created by the company is designed to bring together vital departments. According to EMARKETER, Growth Marketing and Media Solutions are now being run under one roof. In particular, the responsibility of Ms. Snyder is to increase the reach of the total audience. In addition, she is responsible for ensuring fast growth in subscriptions. Thus, she increases the competitiveness of EMARKETER. It should be noted that she still performs all her duties fully. Namely, she is still the General Manager of Media Solutions. "Over the past year, Jenna and her team have delivered outstanding results in a challenging business environment, including a 50% increase in attendance at our 2nd Future of Digital Summit and significant growth in Media revenue," said Matthias Braun, CEO of EMARKETER. "These accomplishments reflect Jenna's exceptional leadership and ability to identify new opportunities for growth. I'm excited to see the impact she'll have in this expanded role." Subsequently, this promotion marks a key corporate landmark. In fact, EMARKETER celebrates its 30th anniversary this year. Moreover, EMARKETER launched three new AI experiences recently. Additionally, EMARKETER completed its strategic acquisition of RetailX's research arm. Therefore, the firm expands its proprietary research and analysis significantly. "Our newsletters are often a first introduction to EMARKETER, while also serving as a powerful demand-generation platform for our advertisers. With this new structure, we can create new opportunities to engage audiences, strengthen our brand, and drive growth across the business," Snyder said. Also, Miss Snyder goes after creative ways to engage audiences. This includes leveraging the growing industry of events and digital platforms. Also, she uses content and integration with AI technology. Further, she talks about the changing challenges in the industry directly. "As traditional acquisition channels become less predictable, we see a tremendous opportunity to rethink how we reach and engage prospective customers," Snyder added. "By experimenting with new strategies and better leveraging our existing platforms, we can build stronger connections with our audiences and accelerate subscription growth." For more stories on executive leadership and business innovations, explore its CXO Insiders for the latest updates.

SalesMark Global
Oct 23rd, 2026
EMARKETER appoints Jenna Snyder Chief Growth Officer.

EMARKETER appoints Jenna Snyder Chief Growth Officer. EMARKETER, the leading provider of data, forecasts, and insights for the marketing, advertising, and ecommerce industries, today announced the promotion of Jenna Snyder to Chief Growth Officer. In this newly created role, Snyder will oversee the company's Growth Marketing and Media Solutions teams, focusing on expanding audience reach, accelerating subscription growth, and strengthening EMARKETER's market position. Snyder will retain her responsibilities as General Manager of Media Solutions. The new leadership structure aligns EMARKETER's commercial strategy and positions the company for continued growth in 2027. "Over the past year, Jenna and her team have delivered outstanding results in a challenging business environment, including a 50% increase in attendance at our 2nd Future of Digital Summit and significant growth in Media revenue," said Matthias Braun, CEO of EMARKETER. "These accomplishments reflect Jenna's exceptional leadership and ability to identify new opportunities for growth. I'm excited to see the impact she'll have in this expanded role." The appointment comes as EMARKETER celebrates its 30th anniversary, launched three new AI experiences, and recently completed its acquisition of RetailX's research arm, expanding its proprietary research, expert analysis, and industry-leading content. "Our newsletters are often a first introduction to EMARKETER, while also serving as a powerful demand-generation platform for our advertisers. With this new structure, we can create new opportunities to engage audiences, strengthen our brand, and drive growth across the business," Snyder said. A key priority for Snyder will be developing innovative audience acquisition and demand-generation strategies that capitalize on EMARKETER's expanding events business, digital platforms, content offerings, and AI integrations. "As traditional acquisition channels become less predictable, we see a tremendous opportunity to rethink how we reach and engage prospective customers," Snyder added. "By experimenting with new strategies and better leveraging our existing platforms, we can build stronger connections with our audiences and accelerate subscription growth."

ShopiFreaks
Sep 27th, 2026
Emarketer acquires RetailX's research business, taking over the UK500 ecommerce ranking and the upcoming CustomerX Index.

Emarketer acquires RetailX's research business, taking over the UK500 ecommerce ranking and the upcoming CustomerX Index. Emarketer acquired the research business of RetailX, a UK retail events and intelligence company, for undisclosed terms, bringing over its research team, tools, and rankings. Emarketer will now publish RetailX's UK500, which ranks Britain's 500 biggest ecommerce retailers, and its pan-European CustomerX Index, which launches in late September, and plans new US editions that add data from its recently launched AI Visibility Index for tracking how brands show up in LLM search. RetailX's events business stays independent and will run a media partnership with Emarketer. Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

PR Newswire
Sep 24th, 2026
EMARKETER acquires RetailX research arm to expand global retail rankings coverage

EMARKETER has acquired the research arm of RetailX, adding retail industry rankings to its platform. The deal includes RetailX's research team, proprietary tools, and flagship products including The UK500, an annual ranking of the United Kingdom's top 500 ecommerce retailers, and The CustomerX Index, a pan-European ranking report launching in late September 2026. EMARKETER will enhance these products with its proprietary research, including data from its AI Visibility Index, which tracks brand visibility in LLM-based search. RetailX's events business will continue operating independently under an ongoing media partnership. "Ian and the RetailX team have built fantastic reports with a rigorous and trusted methodology," said Matthias Braun, EMARKETER's CEO. The acquisition strengthens EMARKETER's proprietary research capabilities across digital commerce and retail benchmarking.

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