Overview

EQL is a Melbourne-based platform that manages high-demand product launches, focusing on “hype commerce” for brands to run limited drops. It automates and stabilizes drops to prevent crashes and bot-driven scalping, turning chaotic launch events into controlled brand moments. The Run Fair platform uses multi-step bot detection, deduplication, and one-entry-per-person rules to ensure fair access for genuine fans. It provides brands with automated lottery-like draws, secure payment processing, data insights, and fan engagement features through the EQLizer score, which rewards fair participation. Initially serving sneaker and streetwear brands, EQL has expanded to luxury apparel, collectibles, and premium spirits, with plans to enter gaming and ticketing. Its goal is to help retailers deliver scalable, fair, and data-driven launch experiences while growing globally and expanding its AI capabilities.