EZ Texting has launched Model Context Protocol (MCP) servers, allowing businesses to manage SMS marketing through AI assistants like ChatGPT and Claude. The platform, trusted by over 230,000 customers, is now listed on the official MCP Registry as the first discoverable small and mid-market SMS platform in the AI ecosystem. Business owners can send broadcasts, check campaign performance, and manage contacts through natural conversation with AI tools, without logging into a dashboard. Users can build SMS workflows from templates, check account details, and automate tasks without developer support. The MCP servers connect to any compatible AI tool, enabling businesses to integrate SMS actions with other platforms like Shopify and HubSpot. The feature is available now to all customers at no additional cost beyond existing plans.

EZ Texting, a B2SMB SMS marketing platform, has appointed Yogesh Khadilkar as Senior Vice President of Marketing and launched its Agentic Marketing Transformation initiative. The company aims to build an AI-native marketing infrastructure using specialized AI agents to drive rapid market entry and growth. Khadilkar brings 25 years of global marketing experience, having previously delivered $250 million in revenue impact and 36% year-on-year product growth. He has received recognition including the David Ogilvy Award and JD Power Award for Online Excellence. Rather than incrementally adding AI to existing processes, EZ Texting is designing its marketing organisation around AI from the ground up. The initiative targets the AI-powered SMS marketing sector, projected to become a $30 billion-plus opportunity, benefiting the hundreds of thousands of small and medium businesses using the platform.

EZ Texting expands into Shopify App Store, helping merchants automate their SMS marketing and recover revenue. EZ Texting, the SMS marketing platform trusted by more than 230,000 customers, announced its availability in the Shopify App Store, making it easier for ecommerce merchants to discover, install, and start using EZ Texting to automate their SMS marketing and engage customers at key moments in the buying journey. "SMS is the highest-attention channel in ecommerce - it gets read, it drives action, and it meets customers where they already are. With EZ Texting now in the Shopify App Store, we're making it easier for merchants of any size to put that channel to work," said Vijesh Mehta, CEO of EZ Texting. "And with AI, automation, and the infrastructure to scale, EZ Texting is built to grow with merchants from their first campaign to their hundredth." With this expansion, Shopify merchants can connect their stores to EZ Texting and leverage its full SMS platform, including contact management, text broadcasts, time-saving AI, and automated workflows, to drive revenue and foster customer loyalty. Automating SMS Across the Customer Journey By connecting Shopify data with EZ Texting, merchants can automate messaging based on real-time customer activity, helping them deliver high-impact touchpoints when contacts are most likely to engage. With EZ Texting Workflows, Shopify merchants can: * Notify customers of new product drops the moment they go live * Send abandoned cart reminders to recover lost revenue * Nurture new customers with promotional messages * Deliver order confirmations and shipping updates * Build automated journeys tied to customer preferences and actions These capabilities help merchants stay engaged with customers while increasing conversions and reducing operational overhead. Faster Setup with Pre-Built Workflow Templates EZ Texting includes pre-built workflow templates to help merchants quickly launch common SMS automations without complex setup. Available templates include abandoned cart recovery, new customer welcome, order confirmations, and shipping updates. These ready-to-use templates enable merchants to start seeing value from SMS automation in minutes. EZ Texting will continue expanding its template library with additional automations - including review requests, win-back campaigns, and back-in-stock alerts - as part of its ongoing investment in the Shopify integration. Everything Merchants Need to Start and Scale The integration includes real-time contact synchronization from Shopify to EZ Texting, allowing merchants to immediately reach their opted-in customer base via text message. Merchants can also take advantage of EZ Texting's broader SMS marketing capabilities, including: * A dedicated phone number and branded presence that gives merchants a professional identity in every customer conversation * Audience growth tools like keywords, QR codes, sign-up forms, and click-to-text buttons * Time-saving AI features that generate text broadcasts and responses to 1:1 inquiries * Text-to-Pay links secured by Stripe to turn conversations into conversions * Royalty-free Shutterstock media library and visual campaign scheduling calendar * Contact cards, call forwarding, and RCS business messaging to establish a professional presence across every customer touchpoint