Eagle Eye launches new ai-powered loyalty program for Central Retail Vietnam. Last updated: 2026/07/31 at 9:10 AM Eagle Eye, a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions for retail, travel and hospitality brands, today announced a loyalty program partnership with Central Retail Vietnam, powering the launch of the retailer's new loyalty program, The 1 Vietnam. Central Retail Vietnam is part of Central Retail Corporation, a leading retail and wholesale platform in Thailand and Vietnam. The 1 Vietnam is the company's first full-scale loyalty program in the Vietnamese market, following earlier trials in a small number of locations. Building on a strategic partnership initiated in 2023 for both the Thailand and Vietnam markets, the two companies collaborated closely to roll out The 1 Vietnam across Central Retail's food business in November 2025 before expanding to the non-food business in July 2026. Since launch, The 1 Vietnam has welcomed more than 5.8 million members, reflecting strong demand among Vietnamese consumers for loyalty programs that deliver both immediate value and long-term rewards. Through a single membership account, customers can access member-exclusive pricing, earn points on everyday grocery shopping, and enjoy rewards across participating lifestyle, sports, and specialty retail brands. Members also receive exclusive promotions, birthday rewards and, as the program evolves, increasingly personalized offers designed to create greater value with every shopping experience. Today, The 1 Vietnam spans a growing retail ecosystem including GO! Hypermarket, go!, Tops Market, Supersports, Dyson, Crocs, HOKA, Speedo, Under Armour and KUBO. As the program continues to expand, members are already enjoying a growing range of launch activities and exclusive experiences across participating brands. Recent highlights include bonus reward points for first purchases at lifestyle and sports brands, family-focused rewards and experiences at KUBO, as well as member-exclusive pricing and category reward missions at GO! and Tops Market. The 1 Vietnam uses a hybrid loyalty model that combines member pricing with points-based rewards, giving members both instant savings at checkout and points to redeem over time. The approach represents a shift beyond traditional discount-led retail promotions towards building longer-term customer loyalty. Currently, member pricing offers lower prices on selected products for all members, with increasingly personalized pricing and offers planned as the program matures. Eagle Eye provides the technology platform underpinning The 1 Vietnam, supporting the program's loyalty mechanics including points, promotions, continuity offers and gamified campaigns. As the program continues to evolve, Central Retail Vietnam and Eagle Eye are exploring additional AI-powered personalization capabilities once the program has accumulated a full year of transaction data, enabling richer insights into customers' shopping behaviors across seasonal purchasing cycles. Ton Chirathivat, General Director at Central Retail Vietnam, said: "Our vision for The 1 Vietnam has always been to place the customer at the absolute center of our retail ecosystem. The incredible early adoption we've seen is a strong testament to the trust Vietnamese shoppers place in our brands. With Eagle Eye's technology powering this foundation, we are well-positioned to shift from generalized promotions to deeply personalized experiences, ensuring the rewards we offer are genuinely relevant to how our customers actually shop." Aaron Crowe, Head of Revenue, APAC at Eagle Eye, said he was thrilled to see the program go live across the Central Retail Vietnam business, and linked the program's early sign-up rate to its hybrid design and to building for both immediate and longer-term value. "Vietnam is a high value-conscious market, so we tested points, member pricing and a hybrid of the two before launch, and the hybrid performed best. The member numbers since the food stores went live reflect that," he said. "The program is now being extended across the non-food businesses, and we are working with Central Retail Vietnam on personalization as the data matures." Legal Disclaimer: The Editor provides this news content "as is," without any warranty of any kind. Marketing In Asia Sdn Bhd disclaim all responsibility and liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. For any complaints or copyright concerns regarding this article, please contact the author mentioned above. Get Latest Job Updates on Whatsapp and Telegram

Eagle Eye launches new AI-powered loyalty program for Central Retail Vietnam. by Teddy Cambosa July 28, 2026. Ho Chi Minh, Vietnam - Eagle Eye and Central Retail Vietnam have launched The 1 Vietnam, a loyalty program that has surpassed 5.8 million members since its rollout, as the retailer expands the initiative across its food and non-food businesses. Eagle Eye, a SaaS and AI technology company focused on loyalty, personalised promotions and omnichannel marketing, said the program was launched in partnership with Central Retail Vietnam, part of Thailand- and Vietnam-focused retail and wholesale platform Central Retail Corporation. The 1 Vietnam is Central Retail Vietnam's first full-scale loyalty program in the Vietnamese market. The companies began their strategic partnership in 2023, initially covering Thailand and Vietnam, and rolled out the program across Central Retail's food business in November 2025 before extending it to the non-food business in July 2026. The program allows customers to use a single membership account to access member-exclusive pricing, earn points from everyday grocery purchases and receive rewards across participating lifestyle, sports and specialty retail brands. Other benefits include exclusive promotions and birthday rewards, with more personalised offers planned as the program develops. The 1 Vietnam currently covers brands including GO! Hypermarket, go!, Tops Market, Supersports, Dyson, Crocs, HOKA, Speedo, Under Armour and KUBO. Recent activities under the program have included bonus points for first purchases at lifestyle and sports brands, family-focused rewards and experiences at KUBO, as well as member-exclusive pricing and category reward missions at GO! and Tops Market. The program uses a hybrid loyalty model combining member pricing with points-based rewards. This gives members immediate savings on selected products while allowing them to accumulate points for future redemption. Central Retail Vietnam said member pricing currently applies to selected products for all members, while more personalised pricing and offers are planned as the program matures. Eagle Eye provides the technology platform supporting The 1 Vietnam's loyalty mechanics, including points, promotions, continuity offers and gamified campaigns. The companies are also exploring additional AI-powered personalisation capabilities once the program has accumulated a full year of transaction data. Ton Chirathivat, General Director at Central Retail Vietnam, said: "Our vision for The 1 Vietnam has always been to place the customer at the absolute center of our retail ecosystem. The incredible early adoption we've seen is a strong testament to the trust Vietnamese shoppers place in our brands. With Eagle Eye's technology powering this foundation, we are well-positioned to shift from generalised promotions to deeply personalised experiences, ensuring the rewards we offer are genuinely relevant to how our customers actually shop." Aaron Crowe, Head of Revenue, APAC at Eagle Eye, said the early sign-up rate was linked to the program's hybrid approach, which combines immediate savings with longer-term rewards. "Vietnam is a high value-conscious market, so we tested points, member pricing and a hybrid of the two before launch, and the hybrid performed best. The member numbers since the food stores went live reflect that," he said. "The program is now being extended across the non-food businesses, and we are working with Central Retail Vietnam on personalisation as the data matures."