Travel and experience commerce technology company Easol has launched a new masterclass series, which will feature video podcasts and live events designed for festival creators.

Easol, an experience commerce technology company, is set to change the way tickets for events and festivals are resold with the launch of an integrated resale feature called Easol Resale.

LONDON--(BUSINESS WIRE)--Easol, a leading travel and experience commerce technology company, is announcing the launch of Easol Capital, a new financing solution tailor-made for festival organisers. Easol Capital will create a fairer, flexible and transparent financing process that puts control back in the hands of festival organisers. CHALLENGING THE EXISTING ADVANCE MODEL: Sourcing capital can be difficult for SMEs in the events and travel industries, as traditional finance providers are reluctant to loan following the pandemic. Difficulties obtaining capital are compounded by the current cost of living crisis and ongoing supply chain issues which mean having a reliable cash flow is more important than ever to secure the future of a festival. Until now, some ticketing platforms have looked to fill this gap by offering cash advances, but this comes at the expense of festival organisers. Whilst the advances are nominally free, festival organisers have often been tied into contracts with punitive terms around ticketing fees and long exclusivity, which limit organisers’ control over their own booking fees and data: